Sourav Chakraborty

Spearheaded extensive Marketing Campaigns in 30+ offline centres, 15+ cities in FY 2024-2025 resulting:

• Centre Walk-in CVR of 52.9%
• 24.7% Admissions on walk-ins
• Transformed Rs. 14+ Cr. Business Potential in Revenues

Expanded operations with 30+ offline centers across 15+ cities in FY25, supported by comprehensive marketing strategies.

Collaborated with digital communications, PR, and content specialists to develop engaging content and creative assets for marketing, web, and social media channels

Increased brand visibility through collaborative ground-level events and digital engagement across 30+ centers in 15+ cities
Secured 250+ PR coverage in 15+ top-tier Print and 10+ Electronic Media outlets including Times of India, Hindustan Times, Dainik Jagran, Sakal, Hindustan Patrika, Nav Bharat Times, Dainik Bhaskar, Daily Thanthi, Eenadu, Economic Times, India Today, NDTV, NewsX Live, Mirror Now etc.

Lead Brand and Marketing Campaigns in 40K+ MBOs across 22+ States in FY 2022-2023 and 2023-2024 resulting:

• 10+% YoY Growth for the Premium Brands like - Macroman, Macrowoman, Softline and Footline
• Drove the appointment of 22+ new distributors and generated ₹16.5+ Cr in business potential by implementing a creative QR code strategy in print media advertisements
• Introduced Whatsapp Automation across the Trade Network of 25K+ Retailers
• Launched Mega Star Yash as the new Macroman, generating 1.2+ Cr reach on YouTube (via perf marketing) and orchestrating 360-degree integrated marketing campaigns, packaging, and PR across India
• Partnered with the e-Commerce team to achieve 25+% YoY Growth in e-Commerce Business for Marcoman and Macrowoman
• Orchestrated 4 Product Shoots including Yash is the new Macroman, Signature Collection from the Legendary Designer Mr. Rohit Bal

• Lead 360-degree marketing plans for various Automobile distributor accounts like Toyota, Honda, Hero, Hyundai etc.
• Implemented growth strategies, in-app revenue models, developed app content

• Achieved 155%+ target in the First Year, and maintained 20%+ YoY Growth in the Online Business
• Curated various Digital Campaigns, events and integrated the Local Cultural Essence into the campaigns

• Demonstrated 26%+ increase in App download (WB+Andaman region) in OND 2018 through the project Apollo
• Coordinated the key property stakeholders training on OYO app penetration program to increase the app download

• Developed & implemented marketing plan to increase the market share in Odisha Circle by achieving 100% SOV across various brand surveys
• Lead effective brand communication and enhanced retail visibility by coordinating agencies, vendors, and stakeholders across all channels (ATL, BTL, Digital, OOH)
• Awarded with: Vodafone Heors (2016), Vodafone Star (2016), Vodafone Mega Star (2017)

Lead extensive Brand and Marketing Campaigns for the Premium Brands like Macroman, Macrowoman, Softline and Footline

• Orchestrated 15+ Product Shoots in India and abroad
• Launched Premium Range of Lingerie - Macrowoman

Coordinated with agencies, prepared the GTM elements, vendors and corporate stakeholders. Monitored all aspects of brand communication – ATL & BTL, Creative, PR, Digital, OOH along with the Retail outlet visibility & communication plan

Communique Media Services (Apr 2011 - Aug 2012) - Developed, implemented marketing plans for various clients. Monitoring the designing team and development of marketing collaterals for various events and promotions

Arohi Group of Companies (Dec 2009 - Mar 2011) - Planned and coordinated various marketing projects to drive the sales plan for its audio visual products

Infinity Advertisements (Dec 2008 - Nov 2009) - Curated various advertising campaigns for different clients

Dimension Events (Feb 2005 - Nov 2008) - Planned and coordinated various events (Corporate and Social)