Sourav Dutta
Mumbai
Summary
Results-driven digital leader with proven success in scaling agency operations, building high-performing teams, and driving ROI for clients. Seeking to continue delivering cutting-edge digital solutions that bridge creativity, technology, and strategy, while expanding market share and strengthening long-term client relationships.
I am a Brand and Digital Marketing and Communications professional focused on marketing brands to their desired consumers through digital means, with over 20 years of cross-industry experience. Real-time experience involved with the client’s business processes and their attempt to synergize holistic, brand-driven systems internally, and their dependency on external agencies to maintain and add value to their brands has, I should dare say, both sensitized me to their real brand concerns and has exposed me to the apathy and lack of brand perspective internally, and how external agencies view a brand owner. It is here that I could dare say that I could essentially help facilitate bridging the gap and help visualize through the lenses of digital marketing. And finally, there is an imperative today to re-look at way media is consumed. It is a landscape of podcasts, reels, shorts and flickertising or as they call it doomscrolling. It can be measured. One cannot treat people as consumers alone anymore. They are an audience first, and they expect to be surprised and entertained but not shocked. They are the new voyeurs on highways most people would not believe even exist. And most of they invent and lay down these highways every day. They mesh, mash, tune in and tune out when they want. So, the brand’s imperative is to capture their attention.
Overview
24
24
years of professional experience
1
1
Certification
Work History
National Digital Head
Span Communications
04.2021 - Current
- As the National Digital Head, I spearhead the overall digital transformation, strategy, and execution across all branches of Span Communications.
- My role involves driving client success through innovative digital campaigns, managing cross-functional teams, and aligning digital services with business growth objectives.
- Key Responsibilities:
- Digital Strategy & Leadership
- Develop and execute national-level digital strategies aligned with clients’ business goals.
- Lead digital transformation initiatives across marketing, advertising, and communications.
- Provide vision and leadership for integrating digital with traditional communication.
- Client Engagement & Growth
- Partner with marketing heads, brand managers, and government clients to plan and implement campaigns.
- Drive business development in digital domains including media buying, influencer marketing, SEO/SEM, and social media.
- Ensure measurable ROI and brand growth through performance-driven campaigns.
- Team Management & Capability Building
- Lead and mentor a multi-city digital team (strategists, media planners, content creators, analysts).
- Upskill talent pool in emerging tech areas like AI-driven marketing, programmatic buying, and data analytics.
- Foster a culture of innovation, agility, and accountability.
- Digital Media & Technology Integration
- Oversee planning and execution of large-scale media campaigns.
- Leverage analytics, automation, and martech tools for campaign optimization.
- Explore partnerships with AdTech and Martech platforms to expand offerings.
- Revenue & P&L Responsibility
- Drive digital revenue growth and profitability across national operations.
- Design scalable business models for digital services, ensuring consistent revenue streams.
- Align business growth with KPIs such as client acquisition, retention, and upselling.
- Key Achievements:
- Scaled digital revenue contribution to 300% of Span Communications’ overall business portfolio by pitching and acquiring new clients as well as incubate and increase the billing from the non-digital clients within the agency.
- Successfully led integrated digital campaigns for marquee government and private sector clients.
- Built a pan-India digital team, standardizing processes, tools, and quality benchmarks.
- Pioneered adoption of AI-led social and paid media tools, programmatic media, and CTV campaigns for client portfolios.
- Formulated and institutionalized end-to-end process engineering across all digital functions of media, creative, account management, social media, technology & business development.
- Successfully planned and deployed the Performance Marketing & DFY (Done for you) portfolio for Real Estate clients such as Godrej Properties Ltd, and SVP builders.
Founding Director
Digimile Media Pvt. Ltd.
04.2014 - 03.2021
- Company Overview: Founded and managed Digimile Media Pvt. Ltd., as its Founding Director since April 2014. Digimile is a marketing agency for digital and is primarily focused into creative and media operations.
- At a young age of 3 years Digimile has been able to secure prominent relationships with brands such as Siemens, Adani Group, Nvidia, Macmerise, some of referential HUL projects on brands such as Dove, Lakme, Domex etc., and few more domestic brands offering them creative and media services.
- Digimile also co-founded a cognitive analytics platform into real time media effectiveness scoring and have been successful to engage brands such as Mondelez, (Cadbury), OCM, Wild Stone etc., and is empanelled by HUL.
- Founded and managed Digimile Media Pvt. Ltd., as its Founding Director since April 2014. Digimile is a marketing agency for digital and is primarily focused into creative and media operations.
Account Director and West Head
Quasar Media Pvt. Ltd.
11.2010 - 03.2014
- Company Overview: (A part of GroupM)
- Previously worked with Quasar Media (P) Ltd., as Account/Business Director, wherein the primary role was to Co-Head the P&L for the West branch.
- Business Development and leading the key client relationships for retention remains the core business focus.
- Have been responsible to set up the branch from its nascent stage in the West region to what it is today.
- Have set up dedicated teams for relationships like Colgate & P&G successfully with regional group alignments.
- Created a stable and competent revenue stream for the branch and a steady team for delivery across all functions to ensure new acquisitions and retention of business.
- Team Development, training and implementation for regularizing deliverables is where the internal focus remains for continuous betterment of output to clients.
- Business Development for the region, client retention, ensuring cost effective operations in OPEX, CSAT audits, capability and team development to improvise service offerings which can result in incremental revenue are also the development areas that I drive.
- Heading pitches and extending full-service capability to the clients for POE deliverables like Website development, social media, digital media planning and buying, ORM, creatives, search engine marketing and optimization has been a continuous effort.
- Driving the creative culture with business acumen has been an integral part of my Branch’s offering.
- To sum up, ensuring strategic direction to the accounts and responsible for overall growth of the region aligned with the board targets is what drives the responsibilities.
- Brands currently working with include, Colgate Palmolive India Ltd., JKHC (Raymond Group), Siemens, Switzerland Tourism, Procter & Gamble, Bosch and Siemens Household Appliances Group, Eureka Forbes Ltd., Sharekhan etc.
- (A part of GroupM)
Group Head – Online Marketing
Lowe Lintas – Linteractive
11.2007 - 11.2010
- Worked with LINTERACTIVE (Lowe Lintas) as Group Head – Online Marketing, wherein the job responsibilities were to set up the online marketing practice and Head the Online Media Planning & Buying team spearheading P&L Responsibility for the division.
- Business Development, Mobile Marketing (MVAS), Search Engine Marketing & Optimization, pay for performance/lead generation and branding activities, drive strategic planning to Brands enabling seeding of opportunities in the digital landscape, for appreciation of business, identifying technologies and creative solutions to improve offerings to clients and facilitate clients to meet the marketing and specific campaign objectives.
- Developing innovative & creative solutions/engagement solutions along with the creative team and technology team to improve our offerings to clients.
- Training the team on new technologies and methodologies of tracking the progress & performance of the campaigns and help clients analyze the return on investment better.
Team Leader of the Online Marketing team
Intrasoft Technologies Pvt. Ltd.
11.2007 - 11.2010
- Has worked with Intrasoft as a Team Leader of the Online Marketing team.
- Responsibilities: To work as an offshore extension of the global sales teams in US, Singapore and India promising constant availability and efficiency to execute all the online media campaigns and promotions, coordinating with the global/local agencies in case of discrepancy issues, to ensure to achieve the budgeted inventory and satisfy the client with the best ROI.
- Providing campaign delivery reports to the relevant sales teams and or agencies and clients/advertisers.
- Formulating media strategies and making Media Plans and innovations of ad placements and leading the Optimization efforts as well.
Senior Officer for Consumer Interaction and Data Furnisher Interaction
Intelenet Global Pvt. Ltd.
12.2006 - 10.2007
- Have worked with Intelenet Global Services Pvt. Ltd, as a Senior Officer for Consumer Interaction and Data Furnisher Interaction for the venture of HDFC and Barclays Bank to serve Transunion (USA).
Senior Executive for the Billing & Customer Care unit
Reliance Infostreams Pvt. Ltd.
01.2005 - 12.2006
- Have worked for RELIANCE INFOSTREAMS (P) LTD., as a SENIOR EXECUTIVE for the BILLING & CUSTOMER CARE unit from AUGUST 2003 to Dec, 2004 in NAVI MUMBAI’s DAKC where job responsibilities included leading the back office billing & consumer complaints team, coordinating with the Quality Assurance Department, ensuring the SLAs for consumer Billing Disputes and coordinating with the customer care associates and direct sales teams across Pan India.
Operation’s Executive
Seagull Quantifies Consulting Pvt. Ltd.
06.2001 - 07.2003
- Have worked for SEAGULL QUANTIFIS CONSULTING PRIVATE LIMITED’s service unit in NEW DELHI as an Operation’s Executive servicing for HINDUSTAN LEVER LTD.
Education
MBA - MASTER OF BUSINESS ADMINISTRATION
NATIONAL INSTITUTE OF BUSINESS MANAGEMENT
01.2018
B.COM - Accountancy Hons.
CALCUTTA UNIVERSITY
01.2001
ISC -
DELHI BOARD
01.1998
ICSE -
DELHI BOARD
01.1996
Skills
- Business development and P&L management
- Strategic planning
- Client servicing
- Digital media planning and buying (biddable non-biddable)
- Business management
- Search engine marketing and RTB platforms
Certification
- Diploma in DAST
- Certification in US Banking Basics
- Certification in Fundamentals of Communication
Key Professional Achievements
- Successfully set up agency practices including one of my own.
- Participated in setting up and scaling Quasar’s West branch.
- Set up the digital media business including search engine marketing and optimization.
Areas Of Interest
- Reading Business and Marketing journals
- Listening to old classics
- Travelling
- Playing football and auction bridge
- Watching Satyajit Roy’s collections
Timeline
National Digital Head
Span Communications
04.2021 - Current
Founding Director
Digimile Media Pvt. Ltd.
04.2014 - 03.2021
Account Director and West Head
Quasar Media Pvt. Ltd.
11.2010 - 03.2014
Group Head – Online Marketing
Lowe Lintas – Linteractive
11.2007 - 11.2010
Team Leader of the Online Marketing team
Intrasoft Technologies Pvt. Ltd.
11.2007 - 11.2010
Senior Officer for Consumer Interaction and Data Furnisher Interaction
Intelenet Global Pvt. Ltd.
12.2006 - 10.2007
Senior Executive for the Billing & Customer Care unit
Reliance Infostreams Pvt. Ltd.
01.2005 - 12.2006
Operation’s Executive
Seagull Quantifies Consulting Pvt. Ltd.
06.2001 - 07.2003
MBA - MASTER OF BUSINESS ADMINISTRATION
NATIONAL INSTITUTE OF BUSINESS MANAGEMENT
B.COM - Accountancy Hons.
CALCUTTA UNIVERSITY
ISC -
DELHI BOARD
ICSE -
DELHI BOARD
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