SOURAV MANDAL
Kolkata
Summary
Result-driven digital marketer with more than 8 years' experience leading and executing successful campaigns in fast-paced environments. Experienced in developing, overseeing, and executing strategic marketing campaigns and events in highly competitive markets. Expertise in all aspects of digital marketing, including SEO, PPC and Social Media Marketing.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Assistant Manager Digital Marketing -
Sourcedesk Global Private Limited
04.2024 - Current
- Lead and implement SEO strategies to improve website visibility, driving significant improvements in search engine rankings.
- Manage and optimize Google Ads campaigns to generate leads and increase conversions, ensuring efficient ad spend.
- Plan and execute social media advertising strategies across Meta, LinkedIn, and Facebook Marketplace to enhance brand awareness and drive customer engagement.
- Oversee LinkedIn and Meta page optimization for increased audience reach and engagement, improving overall online presence.
- Create and oversee Amazon KDP ad campaigns, emphasizing strategic planning and efficient budget management to maximize ROI. Additionally, manage the Amazon Seller Account.
- Supervise a team, ensuring successful project execution and alignment with digital marketing goals.
SEO ANALYST -
CodeClouds IT Solutions Private Limited
04.2021 - 04.2024
- Develop and Implement SEO strategy and plan for organic traffic growth.
- Achieve organic search results through keyword research, competitor analysis, technical audits, content optimization, and link building. Implement changes on website through understanding technical aspects of SEO.
- Consulted with clients on SEO, website optimizations and on-page content recommendations tailored to business goals.
- Responsible for hands-on management of Google Adwords and Bing Adcenter campaigns. Includes campaign planning, setup, creative development, quality assurance, testing, measurement/reporting, and optimization
- Involved in the planning, setup, reporting, and optimization of campaigns across various social media platforms (Meta, Twitter, LinkedIn).
- Established and manage Google Analytics and Google Tag Manager setups for clients, ensuring accurate tracking and reporting of key performance indicators (KPIs) and resulting in a 20% increase in data accuracy and insights for all digital marketing campaigns..
Digital Marketing Executive -
FloatingChip Internet Technologies
06.2020 - 03.2021
- Developed and executed integrated digital marketing strategies across SEO, SEM, Affiliate marketing, and social media, leading to a growth in online conversions.
- Conducted regular performance analysis using Google Analytics, identifying areas for improvement and implementing data-driven optimizations.
- Managed end-to-end PPC campaigns, including keyword research, ad copy creation, and bid management, resulting in improvement in click-through rates.
- Utilized SEMrush and Ahrefs to conduct regular SEO audits, competitor analysis, keyword research, and backlink audits, uncovering technical issues and providing recommendations for improvements, resulting in enhanced website performance.
- Implemented successful social media marketing campaigns, resulting in increase in follower engagement and brand visibility.
Digital Marketing Executive -
Novotus Information Technology Private Limited
09.2019 - 06.2020
- Search Engine Optimization both on page and off page for the UK projects, handling over 30 projects.
- Maintaining the Google Search Console ,Bing Webmaster and analytics tools.
- Performing SEO audits, creating on-page documentation and implementing it on the Wordpress website in addition to managing content using Wordpress CMS.
- Assisting with some UK projects that involve social media optimixation and marketing.
SEO Analyst -
G S Software Private Limited
08.2018 - 09.2019
- Search Engine Optimization both on page and off page for the Indian and UK projects.
- Developed and executed successful PPC campaigns, including search and display ads.
- Design, execute, & optimize organic campaigns on Facebook, Pinterest, Instagram & Linkedin.
- Managed end-to-end Email Marketing campaigns, achieving improvement in open rates and click-through rates.
- Implemented Whatsapp Marketing and SMS Marketing strategies, resulting in a growth in customer engagement.
- Led App Store Optimization initiatives, improving app visibility and increasing downloads.
Team Leader (Web & SEO Analyst and Consultant) -
Ribosweb Outsourcing Pvt Ltd
03.2017 - 03.2018
- Mentoring a team of 12 professionals and managed digital strategy development across owned and earned media for new business opportunities.
- Training the team on communication and pitching, technical details, identifying appropriate leads, bringing in new business opportunities, providing expert advice, guidance and recommendations to business owners who wish to gain more natural search traffic and higher rankings.
- Develop and maintain SEO strategies, optimize web pages, conduct keyword research and analysis, and build backlinks. Prepare monthly SEO reports for clients.
Junior Service Engineer -
M/S Maity Electrical Enterprise
08.2014 - 09.2016
- Collaborated with senior engineers in the design and planning of electrical systems.
- Assisted in the installation, testing, and commissioning of electrical components, ensuring adherence to safety and quality standards.
- Conducted on-site inspections to verify the integrity of installations and troubleshooted issues to maintain optimal functionality.
- Contributed to the development of electrical schematics and technical documentation.
Education
B-Tech - Electrical Engineering
Calcutta Institute of Engineering and Management
Kolkata, WBMBA - Marketing
Institute of Management Study
Kolkata, WBINDUSTRY SKILLS
- Search Engine Optimization(SEO)
- Pay-Per-Click Advertising (PPC)
- Lead Generation
- Bid Management
- Social Media Marketing(SMM)
- Reputation Management
- Email Marketing
- Website Management
- Conversion Rate Optimization (CRO)
- App Store Optimization
- E-Commerce
- Affiliate Marketing
- Project Management
- Business Development
INTERPERSONAL SKILLS
- Ability to accept constructive criticism
- Possess strong work ethics that pretty much lack in young workers
- Flexible leadership style, ability to build strong, rapid relationships
Certification
- Completed online Certification course from Udemy on Digital Marketing, Google AdWords and WordPress for beginners.
- Completed online Certification course from Udemy : The AI-Powered Digital Marketing & Digital Advertising Guide
- Completed ERP course on SD Module from Infocus Education
- Indian Oil Corporation Ltd: A project on IOCL Domestic and Non- Domestic LPG Sales-Market Analysis
- India Infoline Pvt Ltd - Accounts Officer and Marketing (July’2013 – January’2014)
- West Bengal State Electricity Board: A Project on Electrical Equipment’s and transformers.
Contact
Kolkata
Education
Kolkata, WB,Kolkata, WB
Technical Skills
- Analytics - Data analysis , Demographics reporting , Google Analytics and Data visualization, Google Search Console Bing Webmaster, Google Data Studio,
- SEO Tools - SEOquake, SEO Minion, Tag Manager, GTmetrix, SimilarWeb, Copyscape, Keyword Planner, Bing Webmaster, Microsoft Clarity, trello dasboard etc.
- Paid Tools - SEMrush, Ahrefs, SurferSeo, Inspectlet, Hotjar, MailChimp, HubSpot, Hootsuite , SemRush, Wordpress, Canva, DV360, Campaign Manager 360 and Photoshop.
Timeline
Assistant Manager Digital Marketing -
Sourcedesk Global Private Limited
04.2024 - Current
SEO ANALYST -
CodeClouds IT Solutions Private Limited
04.2021 - 04.2024
Digital Marketing Executive -
FloatingChip Internet Technologies
06.2020 - 03.2021
Digital Marketing Executive -
Novotus Information Technology Private Limited
09.2019 - 06.2020
SEO Analyst -
G S Software Private Limited
08.2018 - 09.2019
Team Leader (Web & SEO Analyst and Consultant) -
Ribosweb Outsourcing Pvt Ltd
03.2017 - 03.2018
Junior Service Engineer -
M/S Maity Electrical Enterprise
08.2014 - 09.2016
B-Tech - Electrical Engineering
Calcutta Institute of Engineering and Management
MBA - Marketing
Institute of Management Study
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