Music, Watching Movies, Sports and Tech
Sourav Pradhan
Senior Product Manager
Navi Mumbai,MH
Summary
Results-driven Pharmaceutical Marketing Professional with 10 years in Product Management and Acute Care Marketing. As Senior Product Manager, led flagship brands Dolopar and Pantotab, contributing to significant growth in market positioning. Expertise in strategic brand planning, launch management, and comprehensive market development across multiple specialties.
Overview
3
3
Languages
9
9
years of professional experience
Work History
Senior Product Manager
Micro Labs Limited
09.2018 - Current
- Leading Dolopar and Pantotab portfolio with combined business responsibility of approximately ₹59 Crore.
- Instrumental in driving Dolopar growth to ₹46 Crore business in FY 2025–26.
- Executed Dolopar mass promotion initiatives, reaching 15,000+ doctors to boost awareness.
- Developed differentiated communication strategy for Dolopar Tablets, Dolopar-650, and pediatric range.
- Coordinated 400+ field force members to enhance campaign execution and increase market penetration.
- Managed Azilide and Ventryl portfolio contributing significantly to division growth.
- Delivered highest-ever Ventryl sales performance of ₹17 Crore in FY 2022–23.
- Directed therapy-focused promotional campaigns across GP, CP, and Pediatrician segments.
Product Executive
Lyka Healthcare Limited
04.2017 - 08.2018
- Managed critical care portfolio worth ₹4 Crore, driving product visibility for Meroceo Inj, Cefahead Tab, Tigelite Inj, and Criticlar Inj.
- Developed competitive marketing strategies and sales support initiatives, enhancing market positioning for acute care brands.
- Produced visual aids, LBLs, and scientific communication materials, fostering doctor engagement and supporting brand awareness.
- Created visual aids, LBLs, and scientific communication materials for doctor engagement activities.
- Gained exposure in doctor calls, retail chemist engagement, and territory management activities.
- Management Trainee | Apr 2016 – Mar 2017
Education
Post Graduate Diploma - Pharmaceutical Management
SIES College of Management Studies
Navi MumbaiBachelor of Pharmacy - undefined
The Pharmaceutical College
Barpali, OdishaSkills
Strategic Brand Planning
Launch Strategy
Market Access Strategy
Prescription strategy
Lifecycle management
Therapy Marketing
Competitive Market Analysis
KOL Engagement
Digital marketing
Sales Team Leadership
Scientific Communication
Portfolio Management
Accomplishments
- Instrumental in driving Dolopar growth to ₹46 Crore business in FY 2025–26.
- Secured No.1 brand ranking among Mumbai divisions of Micro Labs.
- Positioned Dolopar among the Top 10 brands of Micro Labs Limited.
- Rolled out Dolopar mass promotion initiatives covering 15,000+ doctors to strengthen brand visibility and prescription generation.
- Conducted GERD doctor engagement programs and educational initiatives involving 150+ healthcare professionals.
- Delivered record-breaking Ventryl sales performance of ₹17 Crore in FY 2022–23 with 20% annual growth.
Interests
Music, Watching Movies and Tech Enthusiast
- Music & Entertainment
- Technology Enthusiast
- Digital & Consumer Trends
- Movies & Content Exploration
Timeline
Senior Product Manager
Micro Labs Limited
09.2018 - Current
Product Executive
Lyka Healthcare Limited
04.2017 - 08.2018
Bachelor of Pharmacy - undefined
The Pharmaceutical College
Post Graduate Diploma - Pharmaceutical Management
SIES College of Management Studies