Sourav Samadder
Bangalore
Summary
Dynamic creative-marketing professional with extensive experience in advertising, excelling in social media strategy and team development. Proven track record in executing impactful advertising campaigns that enhance brand visibility and engagement. Adept at budget adherence, leading cross-functional teams, and optimizing content strategies to achieve business objectives.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Assistant Director - Creative & SM Marketing
Unext Learning (Manipal Group)
Bengaluru
09.2024 - Current
- Organized cross-functional teams to produce creative content for campaigns.
- Collaborated with internal stakeholders to define project objectives and timelines.
- Established relationships with agencies and freelancers to secure resources for projects.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Created content for social media campaigns, website copy, brochures, press releases and other marketing materials.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
- Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube.
- Developed strategies to convert followers into leads or sales.
- Developed and implemented social media strategies to increase brand awareness and engagement.
- Provided guidance, coaching, and feedback to team members.
Senior Manager - Creative (Copy & Social Media)
Wakefit
Bengaluru
11.2022 - 09.2024
- Developed and executed creative strategies across digital and mainline channels, ensuring alignment with brand objectives
- Created a inhouse creative setup and a network of production house and editors to make the video content engine for Wakefit
- Oversaw copy/ideas for CRM, performance marketing, social media, brand campaigns and analyzing campaign performance to drive engagement
- Created impactful copy for TV, radio, print, and OOH media, maintaining brand voice and resonance with the target audience
- Led and mentored a team of copywriters, SM Managers, Art Directors, Video Editors fostering collaboration with design, marketing, and product teams, and coordinating with external agencies
- Maintained and enforced brand guidelines, conducted regular brand audits, and stayed updated on industry trends to keep the brand competitive
- Set clear KPIs, monitored and analyzed Perf Marketing campaign performance, provided actionable insights, and optimized copy across all channels
Creative Lead
Clear
Bengaluru
09.2020 - 11.2022
- Directed creative projects, ensuring alignment with brand vision and objectives
- Collaborated with cross-functional teams to deliver cohesive marketing campaigns
- Oversaw the production of multimedia content, including videos, graphics, and social media posts
- Supervised a team of junior copywriters and designers in developing innovative content
- Conducted regular brainstorming sessions to foster creativity and generate new ideas
Creative Supervisor (Copy)
Unigage
Bangalore
12.2019 - 09.2020
- Crafted compelling copy for digital and print media
- Worked closely with clients to understand their needs and deliver tailored content
- Coordinated with design teams to create visually appealing and effective advertisements
Creative Supervisor (Copy)
Genesis Advertising Pvt Ltd
Kolkata
06.2019 - 12.2019
- Led the copywriting team in producing high-quality content for various clients
- Ensured all copy adhered to brand guidelines and client specifications
- Contributed to the strategic planning of advertising campaigns
Senior Copywriter
Response India Pvt Ltd
Kolkata Area
07.2017 - 06.2019
- Developed engaging copy for a wide range of clients in diverse industries
- Played a key role in campaign planning and execution
- Provided mentorship and guidance to junior copywriters
Senior Copywriter
Mayurakshi
Kolkata Area
10.2016 - 06.2017
- Created persuasive and impactful copy for advertisements and marketing materials
- Collaborated with designers and marketing professionals to produce cohesive campaigns
- Maintained consistency in tone and style across all written materials
Community Manager
Web Spiders
Kolkata Area
06.2014 - 03.2016
- Managed and grew online communities for various brands
- Developed and executed social media strategies to increase engagement
- Monitored social media channels to come up with strategies
Copywriter
Ogilvy & Mather
Kolkata
05.2013 - 05.2014
- Ideated and wrote copies for some of the biggest Indian brands
- Collaborated with creative teams to develop innovative campaigns
- Collaborated with Art Partners on Pitches and Award Entries
Project Coordinator
British Council
01.2013 - 03.2013
- Coordinated educational events (Debating Matters India) events
- Liaised with stakeholders to ensure project goals were met
- Managed project timelines and deliverables
Intern/Freelancer/Citizen Journalist
Bennett, Coleman and Co. Ltd. (Times Group)
Kolkata
02.2010 - 03.2013
- Wrote articles and reports for various sections of the newspaper
- Conducted interviews and gathered information for stories
- Assisted in the editorial process and collaborated with senior journalists
Education
Post Graduate Diploma - Integrated Marketing Communications
St. Xavier's College Kolkata
01.2013
Master's Degree - Mass Communication/Media Studies
Calcutta University Kolkata
01.2013
Bachelor's Degree - Communication, Journalism, and Related Programs
University of Calcutta
01.2011
Humanities/Humanistic Studies
The Future Foundation School
01.2008
Certificate Course - Digital Marketing
Cambridge Marketing College
Skills
- Social Media Communications
- Branding
- Social Media Strategy
- Content Strategy
- Team Development
- Strategic leadership
- Advertising Campaigns
- Budget Adherence
Websites
Certification
- Storytelling for Advertising Campaigns
- Social Media Marketing: Strategy and Optimization
Languages
- Hindi, Professional Working
- Bengali, Native or Bilingual
- English, Full Professional
Timeline
Assistant Director - Creative & SM Marketing
Unext Learning (Manipal Group)
09.2024 - Current
Senior Manager - Creative (Copy & Social Media)
Wakefit
11.2022 - 09.2024
Creative Lead
Clear
09.2020 - 11.2022
Creative Supervisor (Copy)
Unigage
12.2019 - 09.2020
Creative Supervisor (Copy)
Genesis Advertising Pvt Ltd
06.2019 - 12.2019
Senior Copywriter
Response India Pvt Ltd
07.2017 - 06.2019
Senior Copywriter
Mayurakshi
10.2016 - 06.2017
Community Manager
Web Spiders
06.2014 - 03.2016
Copywriter
Ogilvy & Mather
05.2013 - 05.2014
Project Coordinator
British Council
01.2013 - 03.2013
Intern/Freelancer/Citizen Journalist
Bennett, Coleman and Co. Ltd. (Times Group)
02.2010 - 03.2013
Post Graduate Diploma - Integrated Marketing Communications
St. Xavier's College Kolkata
Master's Degree - Mass Communication/Media Studies
Calcutta University Kolkata
Bachelor's Degree - Communication, Journalism, and Related Programs
University of Calcutta
Humanities/Humanistic Studies
The Future Foundation School
Certificate Course - Digital Marketing
Cambridge Marketing College
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