Managed $620,000+ across 5 brands, driving scalable growth with $6.02M+ in sales via Meta,Google and pinterest Ads. Leveraged data insights to optimize customer acquisition and retention across Indian and US markets.
Improved conversion rate by 100% for a US jewelry brand from 0.3% to 0.6% through landing page optimization, heat map analysis, and UI/UX improvements.
Achieved 250% growth for a US silver jewelry brand in 1.5 years by implementing A/B testing, optimizing pricing strategies, and refining the user journey based on data insights.
Reduced customer acquisition cost by 20%, through audience segmentation, personalized marketing, and multi-channel optimization. Enhanced conversion tracking setup and implemented CAPI integration, improving match quality and overall campaign efficiency.
Achieved 74% YoY revenue growth for an Indian hair care brand, reaching 2Cr+ total revenue, with a 105% increase in sessions while maintaining a 2.14% conversion rate.
Planned and executed a full-funnel strategy in collaboration with the product team, developing personalized user journey solutions that improved scalability, enhanced budget efficiency, and effectively targeted high-conversion potential audiences.
Onboarded 2 clients and successfully developed a full go-to-market strategy, ensuring seamless communication and collaboration across teams. Led the execution of marketing plans, aligning client goals with business objectives to drive growth and maximize results.
Market Research and Marketing Strategy Intern
YUM BASKET
10.2022 - 03.2023
Company Overview: A B2C e-commerce platform that sources delicacies of Indian states from the best-in-class regional food sellers and delivers them to 26000+ pin codes across India. It works on a drop shipping model
Onboarded 8+ top vendors from different parts of the country and tied up with multiple courier partners to fulfil 500+ orders in the 1st year of launch achieving a revenue of Rs. 2,78,682 mainly through organic means of marketing.
Led a team of 10+ interns across multiple departments like operations, business development, social media marketing, design, content marketing, technology, SEO to optimise the processes. As a result, we managed to reduce the CAC from Rs 400 to Rs 150, increase the average order value from Rs 450 to Rs 700 and increase the repeat rate from 10% to 25% in a span of 6 months.
Product Manager
BUS RESTRO
10.2021 - 03.2022
Company Overview: Bus fleet management company catering to variety of services to make bus fleet administration easier, providing food service and fleet management for extended excursions
Identifying, selecting, and managing multiple vendors for 250+ buses and ensure the project's successful completion, this involved coordinating with vendors, negotiating contracts, and monitoring their performance
Leading an agile squad of engineers & designers; identify potential risks and developed strategies to mitigate them, ensuring the smooth execution of the project
Bus fleet management company catering to variety of services to make bus fleet administration easier, providing food service and fleet management for extended excursions
Summer Internship
NISSAN
06.2018 - 07.2018
Strategizing and improving customer relations and servicing by implementing various lean tools
Learned about different stages of product development and how multiple departments coordinate to provide service
Education
B.Tech - Mechanical Engineering
VELLORE INSTITUTE OF TECHNOLOGY
06-2020
Skills
Multi-channel marketing (Meta, Google Ads)
Google AdWords
Conversion rate optimization (CRO)
Market Research
Public Speaking
Client Onboarding
Budget management
Business Strategy
Excel
Negotiation
Google Analytics 4
Shopify
Accomplishments
Cleared UPSC-CDS Examination
Special Achiever Award (highest individual award in university)
<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform
<ul><li>Design and develop impactful training materials to enhance sales performance and leadership capabilities across the Sales L&D Department.</li><li>Lead the redesign of the Best in Call Onboarding 90-Day Program to improve knowledge retention and reduce turnover—introducing a blended learning model with digital simulations, gamified assessments, and diverse practice methods (eLearning, roleplay, hot seats).</li><li>Develop simulations using Symtrain and design user training for performance coaching tools including Observe.AI and Salesforce Omni Supervisor as part of a new Leadership Development Program for Team Supervisors.</li><li>Collaborate cross-functionally with department leaders to inform training strategy and gather feedback for continuous improvement.</li><li>Create and manage a departmental newsletter to promote L&D initiatives, training opportunities, and team achievements.</li><li>Strengthen interdepartmental collaboration to unify training deliverables and reinforce a cohesive L&D voice.</li></ul> at National Debt Relief<ul><li>Design and develop impactful training materials to enhance sales performance and leadership capabilities across the Sales L&D Department.</li><li>Lead the redesign of the Best in Call Onboarding 90-Day Program to improve knowledge retention and reduce turnover—introducing a blended learning model with digital simulations, gamified assessments, and diverse practice methods (eLearning, roleplay, hot seats).</li><li>Develop simulations using Symtrain and design user training for performance coaching tools including Observe.AI and Salesforce Omni Supervisor as part of a new Leadership Development Program for Team Supervisors.</li><li>Collaborate cross-functionally with department leaders to inform training strategy and gather feedback for continuous improvement.</li><li>Create and manage a departmental newsletter to promote L&D initiatives, training opportunities, and team achievements.</li><li>Strengthen interdepartmental collaboration to unify training deliverables and reinforce a cohesive L&D voice.</li></ul> at National Debt Relief
<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul> at Teleperformance Global Services Pvt Ltd<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul> at Teleperformance Global Services Pvt Ltd