SOURAV SHARMA
Overview
6
6
years of professional experience
Work History
Performance Marketing and Strategy Lead
ATTRYB
06.2023 - Current
- Managed $620,000+ across 5 brands, driving scalable growth with $6.02M+ in sales via Meta,Google and pinterest Ads. Leveraged data insights to optimize customer acquisition and retention across Indian and US markets.
- Improved conversion rate by 100% for a US jewelry brand from 0.3% to 0.6% through landing page optimization, heat map analysis, and UI/UX improvements.
- Achieved 250% growth for a US silver jewelry brand in 1.5 years by implementing A/B testing, optimizing pricing strategies, and refining the user journey based on data insights.
- Reduced customer acquisition cost by 20%, through audience segmentation, personalized marketing, and multi-channel optimization. Enhanced conversion tracking setup and implemented CAPI integration, improving match quality and overall campaign efficiency.
- Achieved 74% YoY revenue growth for an Indian hair care brand, reaching 2Cr+ total revenue, with a 105% increase in sessions while maintaining a 2.14% conversion rate.
- Planned and executed a full-funnel strategy in collaboration with the product team, developing personalized user journey solutions that improved scalability, enhanced budget efficiency, and effectively targeted high-conversion potential audiences.
- Onboarded 2 clients and successfully developed a full go-to-market strategy, ensuring seamless communication and collaboration across teams. Led the execution of marketing plans, aligning client goals with business objectives to drive growth and maximize results.
Market Research and Marketing Strategy Intern
YUM BASKET
10.2022 - 03.2023
- Company Overview: A B2C e-commerce platform that sources delicacies of Indian states from the best-in-class regional food sellers and delivers them to 26000+ pin codes across India. It works on a drop shipping model
- Onboarded 8+ top vendors from different parts of the country and tied up with multiple courier partners to fulfil 500+ orders in the 1st year of launch achieving a revenue of Rs. 2,78,682 mainly through organic means of marketing.
- Led a team of 10+ interns across multiple departments like operations, business development, social media marketing, design, content marketing, technology, SEO to optimise the processes. As a result, we managed to reduce the CAC from Rs 400 to Rs 150, increase the average order value from Rs 450 to Rs 700 and increase the repeat rate from 10% to 25% in a span of 6 months.
Product Manager
BUS RESTRO
10.2021 - 03.2022
- Company Overview: Bus fleet management company catering to variety of services to make bus fleet administration easier, providing food service and fleet management for extended excursions
- Identifying, selecting, and managing multiple vendors for 250+ buses and ensure the project's successful completion, this involved coordinating with vendors, negotiating contracts, and monitoring their performance
- Leading an agile squad of engineers & designers; identify potential risks and developed strategies to mitigate them, ensuring the smooth execution of the project
- Bus fleet management company catering to variety of services to make bus fleet administration easier, providing food service and fleet management for extended excursions
Summer Internship
NISSAN
06.2018 - 07.2018
- Strategizing and improving customer relations and servicing by implementing various lean tools
- Learned about different stages of product development and how multiple departments coordinate to provide service
Education
B.Tech - Mechanical Engineering
VELLORE INSTITUTE OF TECHNOLOGY
06-2020
Skills
- Multi-channel marketing (Meta, Google Ads)
- Google AdWords
- Conversion rate optimization (CRO)
- Market Research
- Public Speaking
- Client Onboarding
- Budget management
- Business Strategy
- Excel
- Negotiation
- Google Analytics 4
- Shopify
Accomplishments
- Cleared UPSC-CDS Examination
- Special Achiever Award (highest individual award in university)
- Digital Marketing PRO Certification
- Business Analysis Certification
- Six Sigma GREEN BELT Certification
- U16, U-19 Nationals Cricket
Timeline
Performance Marketing and Strategy Lead
ATTRYB
06.2023 - Current
Market Research and Marketing Strategy Intern
YUM BASKET
10.2022 - 03.2023
Product Manager
BUS RESTRO
10.2021 - 03.2022
Summer Internship
NISSAN
06.2018 - 07.2018
B.Tech - Mechanical Engineering
VELLORE INSTITUTE OF TECHNOLOGY