Sourav Sharma
Amritsar,PB
Summary
Experienced Digital Marketing Manager in the eCommerce industry. Skilled in data-driven strategies to boost sales and brand visibility. Strong leadership, analytics, and team collaboration
Overview
6
6
years of professional experience
Work History
Digital Marketing Manager
Satopradhan Pvt. Ltd.
06.2021 - Current
- Developed and executed SEO strategies to increase organic traffic and drive sales growth.
- Created customized paid advertising campaigns, primarily on Google Ads and Meta Ads, to maximize ROI.
- Optimized website UI/UX to enhance user experience and improve conversion rates.
- Implemented strategies to increase average order values and boost overall revenue.
- Improved customer retention through targeted marketing efforts and personalized outreach.
- Designed, managed, and maintained the company’s Shopify store to ensure seamless user experience and functionality.
- Spearheading innovative WhatsApp marketing strategies to foster strong customer engagement and drive meaningful interactions.
SEO Executive and PPC Expert
Forzon Digital Agency
04.2020 - 06.2021
- Developed and executed SEO strategies to boost organic traffic and improve search engine rankings for a diverse portfolio of foreign clients.
- Conducted keyword research and on-page optimization to enhance website visibility, tailored to specific markets.
- Managed and optimized Google Ads PPC campaigns to maximize ROI and drive conversions, focusing on international audiences.
- Monitored and analyzed SEO and PPC performance metrics, making data-driven adjustments for growth across different regions.
- Performed technical SEO audits and implemented improvements for better site performance, ensuring compliance with international standards.
- Collaborated with cross-functional teams to ensure consistent SEO and PPC strategies across digital channels for a global clientele.
SEO Executive
MARQ 360
02.2019 - 11.2019
- Develop and execute data-driven SEO strategies to increase organic traffic.
- Perform keyword research and optimize content for improved search rankings.
- Conduct on-page, off-page, and technical SEO audits to enhance site performance.
- Build high-quality backlinks to strengthen domain authority.
- Track and analyze SEO metrics using tools like Google Analytics and Search Console.
Education
Bachelor of Computer Applications -
Indra Gandhi Group Of Open University
Delhi2024
Skills
- SEO
- Google Ads
- Google Tag Manager
- WhatsApp Marketing
- Retention Rate Optimization
- Looker Studio
- Shopify
- Website Design
- Amazon Ads
- Flipkart Ads
- Meta Ads
- Experienced in using AI Tools like ChatGPT for marketing purposes
Timeline
Digital Marketing Manager
Satopradhan Pvt. Ltd.
06.2021 - Current
SEO Executive and PPC Expert
Forzon Digital Agency
04.2020 - 06.2021
SEO Executive
MARQ 360
02.2019 - 11.2019
Bachelor of Computer Applications -
Indra Gandhi Group Of Open University
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