Sourav Kumar Saha
Mumbai
Summary
Dynamic Product Manager with a proven track record at Transasia Bio-medicals Ltd., excelling in product strategy and market analysis. Adept at driving sales growth through innovative pricing strategies and stakeholder engagement. Recognized for enhancing operational efficiencies and leading cross-functional teams to successfully launch new products, achieving significant market impact.
Overview
20
20
years of professional experience
Work History
Product Manager- Critical Care & Urinalysis
Transasia Bio-medicals Ltd.
11.2019 - Current
- Lead marketing activities within in vitro diagnostics product development program from concept through commercialization, including development of business, voice of customer research, definition of customer and product requirements, and value proposition.
- Overseeing the sales & marketing operations, thereby achieving increased sales growth across assigned region.
- Developing periodic business plans & strategies, in coordination with macro plans of organization.
- Formulating long term/short term strategic plans to enhance operations.
- Set pricing strategies to achieve competitive value as well as meet revenue and profitability goals.
- Maintain strong initiative and willingness to take ownership of the product line and drive projects to successful completion.
- Conceptualise different way of training for the sales team to understand the comparison and position the product against other competitors.
- Meet KOLs across India and to understand their feedback to strategies new marketing plan and also to conceptualise their opinion in new product development.
- Share KOL’s opinion with management & stakeholders for helping new product development.
- Validate the product thoroughly and share feedback to the stakeholders for necessary changes.
- Understand customer’s requirement and to implement features to new product accordingly.
- Devising & implementing pre-& post marketing activities for successful launching of new products.
- Streamlining pre-existing processes to enhance efficiencies, while minimizing operational time & costs.
- Conceptualizing & implementing sales promotional activities for brand building & market development.
- Designing events, planning of merchandising and execution of these marketing events for increasing sales drive.
- Brief and train the sales force as needed, including at quarterly sales meetings and within field activities.
- Review the monthly forecast with all stake holders and to place the forecast accordingly for smooth run of the business.
- Monitor supplier performance to assess ability to meet quality and delivery requirements.
- Confer with supply chain planners to forecast demand that ensure availability of materials and products.
- Monitor order processing and dispatch on time to ensure better support.
- Review the monthly quarter performance of each zone and to find out the root cause of performance and to bridge them with technical and marketing expertise to increase sales.
- Meet customers for technical discussion to help the field team to convert the lead through sale.
- To review the performance quarterly to ensure 100% achievement of the target by end of the year.
Manager- Business Development
Acu Medica Lab System Pvt. Ltd.
05.2016 - 10.2019
Product Manager
Acu Medica Lab System Pvt. Ltd.
05.2014 - 04.2016
Manager-Domestic Sales
Sensa Core Medical Instrumentation Pvt. Ltd.
02.2011 - 04.2014
Sr. Sales Executive
Agappe Diagnostics Ltd.
09.2009 - 01.2011
- Product Promotion
- Channel Management
- Business Development
- Key Account Management
Sales Executive
Eureka Forbes Ltd. (Aquaguard Division)
09.2005 - 08.2009
Education
Bachelor of Science -
Burdwan University
01.2007
Skills
- Product strategy
- Market analysis
- Business development
- Customer segmentation
- Pricing strategy
- Sales forecasting
- Stakeholder engagement
- Competitive analysis
- Team leadership
- Adaptability
- Cross-functional collaboration
- Product validation
- A/B testing
- Data analytics
- Event marketing
It Competency
Knowledge in Basic Computer Operations, MS Office & Internet.
Preferred Locations
- Bangalore
- Hyderabad
- Kolkata
- Mumbai
Personal Information
- Date of Birth: 04/14/86
- Nationality: Indian
Languages
- English
- Bengali
- Hindi
References
- Mr. Diptanuj Dasgupta, Regional Manager – East, Mindray India, +91 9831186679
- Dr. Avi Nahar (MD-Path), Director – Sales, Med-Genome Labs India, +91 9004402557
- Mr. Rajesh Norkey, Regional Manager – West, Mindray India, +91 9377110116
- Mr. Anoop Ghoshal, Director – Sales & Marketing, Acu Medica Lab Systems Pvt. Ltd., +91 9987573194
Core Competency
- Strategic & Action Planning
- Networking & Referrals
- Company / Brand/ Product Establishment Market Penetration & Position
- Key Account Management
- Contracts & Agreements Solutions & Consultative Sales
- Product Education & Management
- Operations Customer Care & Retention
- Compliance & Risk Management
- Contracts & Agreements
Professional Digest
Experienced and goal-oriented medical professional with a track record of consistently meeting and exceeding established goals and objectives related to management, training and education, and client relations. Skilled in building long-term relationships with all levels of hospital staff and medical equipment dealer. Motivated and ambitious with excellent interpersonal communication, relationship management, and presentation skills. An ethical, loyal, energetic, 'make-it-happen' professional able to accelerate sales growth and positively impact the bottom line through effective product education and extensive relationship building. Respected for integrity. Persistent in pursuit to build sales and provide solutions according to identified customer needs. Strong customer-service orientation demonstrated by established credibility and leverage with healthcare clients. Possess an unshakable determination when challenged with strong personalities, demanding deadlines, and the rigorous assimilation of technical information. Successful in autonomous and collaborative settings.
Timeline
Product Manager- Critical Care & Urinalysis
Transasia Bio-medicals Ltd.
11.2019 - Current
Manager- Business Development
Acu Medica Lab System Pvt. Ltd.
05.2016 - 10.2019
Product Manager
Acu Medica Lab System Pvt. Ltd.
05.2014 - 04.2016
Manager-Domestic Sales
Sensa Core Medical Instrumentation Pvt. Ltd.
02.2011 - 04.2014
Sr. Sales Executive
Agappe Diagnostics Ltd.
09.2009 - 01.2011
Sales Executive
Eureka Forbes Ltd. (Aquaguard Division)
09.2005 - 08.2009
Bachelor of Science -
Burdwan University