Sourodeep Bhowmik
Hyderabad
Summary
Detail-oriented Market Research Analyst with 3 years of experience delivering actionable insights through data collection, statistical analysis, and competitive research. Proven ability to interpret complex data and present findings that drive strategic decision-making. Skilled in data visualization tools such as Salesforce
Overview
3
3
years of professional experience
1
1
Certification
Work History
Market Research Analyst
HighRadius
Hyderabad
02.2022 - Current
- Conducted strategic market and account research across Enterprise and Mid-Market segments to identify industry trends, business challenges, key decision-makers, and competitive insights.
- Analyzed company financials (Revenue Changes, Total Assets, Equity, Working Capital, Accounts Receivables, Days Sales Outstanding, Bad Debt, Credit Loss, DPO, ERP systems) using tools such as ZoomInfo, WSJ, SEC filings, and Yahoo Finance.
- Delivered actionable insights through qualitative and quantitative analysis of industry benchmarks, financial reports, and public filings to support ABM and GTM strategies.
- Enabled sales prospecting by mapping org structures, prioritizing accounts, and maintaining accurate CRM data (Salesforce, HubSpot).
- Collaborate with sales, marketing, and business development to refine prospecting and go-to-market strategies using financial insights and market trends.
- Led implementation of AI research tool (Allganize) to enhance research efficiency and automation
Financial Technology Advisor
HighRadius
Bhubaneswar, Odisha
07.2023 - 09.2023
- Responsible for managing the relationship with North American, and EMEA small & medium-sized business clients to create innovative and customized messages to follow up with outbound and inbound leads using popular tools such as Revenue.io, Hunter, and Salesforce CRM..
- responsible for generating Marketing Qualified Leads and Sales Qualified Leads via all the channels including Email, Campaigns, LinkedIn, and Cold-calling..
- Specialties: SaaS Receivables Management, Treasury, Accounting, Financial Close, A/R Assessment, Cash Application, Credit, Collections, Deductions, Billing, Invoicing, Integrated Receivables, Predictive Analytics ,Digital Transformation
ABM Marketing Intern
HighRadius
Bhubaneswar
02.2022 - 06.2023
- Gained B2B Market Research expertise using Salesforce, LinkedIn Sales Navigator, and other online tools to drive outreach via outbound and inbound marketing
- Expertise in generating leads via writing custom email scripts, market research, and data analytics
- Trained on the Order to Cash process and Accounts Receivable solutions
Education
Bachelor of Technology - Telecommunications
Kalinga Institute of Industrial Technology
Bhubaneswar, Odisha01.2023
Skills
- Market Trend Analysis
- Data Collection & Interpretation
- Quantitative & Qualitative Research
- Competitor & SWOT Analysis
- Survey Design & Administration
- Advanced Excel
- Report Writing & Presentation
- Excel
- Google Forms
- MS PowerPoint
Certification
DWDG_Nextgen_Indian_Leaders_Certificate
Timeline
Financial Technology Advisor
HighRadius
07.2023 - 09.2023
ABM Marketing Intern
HighRadius
02.2022 - 06.2023
Market Research Analyst
HighRadius
02.2022 - Current
Bachelor of Technology - Telecommunications
Kalinga Institute of Industrial Technology
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