Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Timeline
Generic

Sourya Gooptu

Chennai

Summary

Innovative Marketing Leader with 20+ years of experience in Marketing Communications (MarCom), Brand Strategy, Digital Marketing, ATL/BTL campaigns, and Content Marketing. Proven record of building impactful communication strategies, strengthening brand positioning, and delivering measurable business outcomes across B2B & B2C sectors. Recognized for strategic vision, storytelling, and leadership.

Overview

28
28
years of professional experience
1
1
Certification

Work History

Manager – MarCom

Swelect Energy Systems Limited
Chennai
01.2025 - Current
  • Leading Marketing Communication strategy for corporate, industrial, and global clients in the renewable energy sector.
  • Driving brand positioning, PR, and communication campaigns to strengthen market presence.
  • Developing content strategies and marketing collateral to support sales, corporate communications, and digital platforms.
  • Executing ATL/BTL campaigns, events, and exhibitions, aligning with business growth objectives.

Head of Marketing

Xerago
Chennai
12.2022 - 12.2024
  • Spearheaded branding & digital campaigns, boosting visibility and engagement.
  • Designed and executed B2B/B2C marketing strategies to expand partner networks.
  • Enhanced SEO performance, increasing web ranking and traffic.
  • Integrated emerging marketing technologies to improve team efficiency.

Marketing Manager (National)

Ortel Communications Limited
Bhubaneswar
11.2016 - 11.2022
  • Worked with management team to oversee and monitor marketing strategy.
  • Built relationships with influencers in the industry for increased visibility.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • Monitored competitors' activities to keep up with industry trends.
  • Developed and implemented marketing plans for new products.
  • Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.

Senior Manager Marketing & Sales

Planman Media Pvt Ltd
KOLKATA
08.2012 - 11.2016
  • Conducted market research to identify trends and opportunities in media sectors.
  • Assisted in managing budgets for various media campaigns and projects efficiently.
  • Coordinated events and promotional activities to strengthen client relationships.
  • Supported senior management in decision-making processes through data analysis and reporting.
  • Developed and implemented strategies to improve operational efficiency, reduce costs, and increase productivity.
  • Mentored junior staff in the organization's business processes, customer service standards, and quality assurance protocols.
  • Leadership role in planning annual budgets for each department based on forecasted sales volumes.

Deputy Manager of Marketing

Future Value Retail Limited
KOLKATA
12.2008 - 08.2012
  • Assisted with developing marketing strategies for retail promotions and campaigns.
  • Collaborated with cross-functional teams to ensure cohesive marketing execution.
  • Created promotional materials to support product launches and seasonal events.
  • Developed and implemented successful marketing strategies to increase brand awareness.
  • Managed budgeting process for all marketing initiatives.
  • Ensured compliance with regulations regarding advertising material production standards and practices set by relevant authorities.
  • Coordinated with external agencies, vendors regarding design, production of materials related to promotions or campaigns.

Marketing Manager

Entertainment Network India Limited Radio Mirchi
KOLKATA
02.2005 - 12.2008
  • Assisted in developing promotional strategies for radio programs and events.
  • Coordinated with creative teams to create engaging marketing materials.
  • Conducted market research to identify audience trends and preferences.
  • Participated in brainstorming sessions to generate innovative marketing ideas.
  • Organized community outreach events to promote brand awareness and engagement.
  • Helped manage relationships with external vendors and partners for promotions.
  • Generated ideas to increase sales through creative promotions.
  • Maintained relationships with key customers through regular communication.
  • Analyzed market trends to identify potential opportunities for growth.
  • Worked with management team to oversee and monitor marketing strategy.
  • Built relationships with influencers in the industry for increased visibility.
  • Performed market analysis to better understand target audiences.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.

Marketing Manager – Events & Publications

Planman Media Pvt Ltd
01.2004 - 12.2005

Business Development Manager

Wings Sales Promotions
01.2002 - 12.2004

Personal Financial Consultant

ABN AMRO Bank
01.1998 - 12.2002

Education

MBA - Marketing

IISWBM
Kolkata

B.Com - Hons

South City College
Kolkata

Skills

  • Marketing Communications
  • Brand Management
  • Digital Marketing & SEO
  • Campaign Strategy
  • ATL & BTL
  • Content & Collateral Development
  • Consumer insights
  • Event Marketing
  • Team Leadership
  • Vendor Management

Websites

Certification

  • Fundamentals of Digital Marketing, Google, 2023
  • Computer Applications, Aptech Ltd

Accomplishments

  • Launched 'DADA’S DEVILS' fan club (IPL, KKR) – 2000+ members in 1st edition, endorsed by Saurav Ganguly.
  • Organized 1st Great Indian Shopping Festival (East India) – Highly successful consumer engagement campaign.
  • Drove multi-million-dollar contract sales at Planman Media through integrated marketing & PR strategies.

Timeline

Manager – MarCom

Swelect Energy Systems Limited
01.2025 - Current

Head of Marketing

Xerago
12.2022 - 12.2024

Marketing Manager (National)

Ortel Communications Limited
11.2016 - 11.2022

Senior Manager Marketing & Sales

Planman Media Pvt Ltd
08.2012 - 11.2016

Deputy Manager of Marketing

Future Value Retail Limited
12.2008 - 08.2012

Marketing Manager

Entertainment Network India Limited Radio Mirchi
02.2005 - 12.2008

Marketing Manager – Events & Publications

Planman Media Pvt Ltd
01.2004 - 12.2005

Business Development Manager

Wings Sales Promotions
01.2002 - 12.2004

Personal Financial Consultant

ABN AMRO Bank
01.1998 - 12.2002

MBA - Marketing

IISWBM

B.Com - Hons

South City College

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