Sourya Gooptu

• Managed branding campaigns and marketing initiatives on web and social media.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Leveraged YouTube and other viral marketing tools and channels to generate buzz.
• Developed and implemented B2B/B2C marketing strategy and overall communication plans to produce long-term partners.
• Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
• Increased consumer retention by reactivating dormant consumers through retention campaigns.
• Improved website visibility through development and implementation of SEO strategies.
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Produce effective content to attract traffic for website and other social media channels.
• Coordinated teams of design and implementation professionals to manage all project objectives.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

• Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Drove sales by developing multi-million dollar contract sales.
• Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Formulize designs of external communications (both ATL, BTL) for in store customers in form of leaflets, catalogues, danglers, newspaper inserts, hoardings, metro branding etc.

Key Accomplishments

Distinction of organizing & executing The 1st Great Indian Shopping Festival in the East with amazing feedback from the consumers.

• Boosted brand awareness and generated leads while managing internal and external marketing programs.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Initiated brand promotion activities to promote Radio Mirchi in Kolkata (both ATL, BTL). Corporate strategies, Movie and Television Tieups.
• Developed PR. Communication both external and internal
• Conducting market research.
• Designed contact programs with potential listeners by way of on line and off line communications.
• Key Accomplishments
• Instrumental in creation of "DADA'S DEVILS" the unofficial fan club of KKR in 1st IPL. Major hit in Kolkata with Saurav Gangully endorsing it. Membership strength of over 2000 members in the 1st edition.

• Managed administrative logistics of events planning, event booking, and event promotions.
• Oversaw preparation and management of event budgets to deliver at or below projected costs.
• Organized musical concerts like MLTR, Product launches, Store Opening etc.
• Managing corporate sales and tie-ups for subscription of Business & Economy and 4Ps.

Key Accomplishments

• Launched of Sunday Indian in 13 languages in Eastern India.

• Developed clients and managed events, seminars, branch opening, product launches and sales promotions.
• Ideated on new ideas for events.
• Prepared budgets for events and maximized ROI for the company.

Key Accomplishment:

Opened 16 new branches in 3 months across the city of Kolkata.

• Opened savings accounts for HNI clients
• Sold Personal loans for HNI clients
• Meet targets set by the Bank