Souvik Dutta Roy

Lead – Dealer Performance

MSX International

11.2023 - Current

Company Overview: Deputation at TVS Motors Company Ltd.
Managing 45 TVS Motors main dealerships in West Bengal.
Digital Adoption and Innovation: Drive digital adoption across dealerships by implementing and monitoring digital tools and platforms. Ensure seamless integration of digital systems for inventory, sales, and customer management. Regularly assess digital performance metrics to identify areas for improvement.
Enquiry Management and Lead Conversion: Develop and implement strategies to increase enquiry-to-sale conversion rates. Monitor and analyze enquiry data to optimize lead generation and follow-up processes. Collaborate with dealership sales teams to enhance responsiveness to inquiries, ensuring quick and effective engagement.
Dealership Profitability Management: Conduct regular profitability analysis for each dealership and provide actionable insights for revenue optimization. Identify cost-control measures and streamline operations to enhance overall profitability. Develop performance targets and motivate dealership teams to meet financial goals.
Data Management and Reporting: Oversee accurate data entry, processing, and reporting across dealerships. Utilize data insights to create periodic reports for senior management, highlighting performance trends and key metrics. Ensure compliance with data privacy and management regulations.
Customer Experience Enhancement: Design and implement strategies to elevate the overall customer experience at dealerships. Monitor customer feedback and satisfaction levels, implementing corrective actions as needed. Promote a customer-centric culture across all touchpoints within dealerships.
Manpower Adequacy and Training: Assess manpower needs and ensure adequate staffing levels across all dealerships. Plan and conduct regular training sessions for sales and support staff to enhance their skills and product knowledge. Develop a performance management system to track employee productivity and alignment with dealership goals.
Test Drive Experience Management: Standardize and improve the test drive process across all dealerships to ensure an impactful experience. Monitor test drive feedback and incorporate improvements to enhance customer satisfaction. Train staff on best practices for facilitating engaging and informative test drives.
Collection of Customer Testimonials and Building Trust: Develop strategies for collecting customer testimonials and success stories. Work with dealerships to capture and share customer experiences, building brand loyalty and trust. Utilize testimonials in marketing and digital campaigns to strengthen customer relationships.
Market Activation Planning and Execution: Plan and execute market activation activities to increase brand visibility and engagement. Coordinate with local dealerships to launch promotional campaigns and on-ground events. Track the effectiveness of market activities and use insights to guide future planning.
Compliance and Standard Operating Procedures: Ensure all dealerships adhere to company policies, SOPs, and industry regulations. Conduct periodic audits to verify compliance and identify areas of improvement. Provide ongoing support to dealerships to understand and implement TVS Motors’ standards.
Deputation at TVS Motors Company Ltd.

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