Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Sowmiya B M

Sowmiya B M

Territory Sales Manager
Udumalpet

Summary

Results-driven sales professional with proven expertise in channel management, Influencer acquisition, and team leadership, seeking to leverage strong business growth achievements and market penetration strategies in Area Manger Role. Adept at driving revenue, expanding distribution networks, and building long-term dealer and contractor relationships.

Overview

5
5
years of professional experience
2
2
Certifications

Work History

Territory Manager

Berger Paints
04.2025 - Current

Territory Sales Manager- Coimbatore and Pollachi

April 2025 – Present

  • Driving ₹8.25 Cr YTD business with 65% growth across 3 high-potential clusters.
  • Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.
  • Managing 15 DOCO stores with full responsibility for Secondary and Tertiary and Acquiring Influencers.
  • Leading a team of 3 Team Leaders and 2 RSE ensuring productivity and capability development.
  • Built 2 Gold Card dealers and 1 Double Gold Card, strengthening premium partner loyalty.
  • Selected for Line Manager Development Program, completing modules and delivering a

high-impact project on Building Material Business Model.

Liner manager Project – Zero investment Retailer model (wholesaler)

  • Onboarded Anitha Traders (Coimbatore) and Palani Andavar steels (Pollachi) as a strategic wholesaler, improving supply availability and cluster-growth -Line manager Project



Senior Sales Officer

Berger Paints
05.2024 - 03.2025

May 2024 – March 2025

  • Achieved 100% business growth in FY 2024–25 through channel expansion and contractor acquisition and 5Cr in FY 2024–25.
  • Generated ₹2.65 Cr turnover by appointing 8 DOCO stores in the assigned cluster.
  • Managed 2 distributors, 35 CBs, and 8 active stores, while appointing 12 new CBs to enhance market reach.
  • Onboarded 36 key contractors from competitor brands, boosting market share and secondary sales.
  • Led a team of 1 DSE, 10 Doco Sales Executives, and 1 DG, ensuring 80% incentive achievement across the team.

Information Processing Analyst

Tata Consultancy Services
01.2021 - 01.2023
  • I'm a dedicated Information Processing Analyst with a strong foundation in data analysis, quality assurance, and process optimization.

Education

MBA - Project Management

KCT Business School
Coimabtore
01.2024

BSc - Software Systems

Sri Krishna Arts and Science College
01.2020

HSC - undefined

R G Matric Higher Secondary School
01.2017

Skills

  • Functional Sales Skills
  • Market Intelligence & Competitor Analysis
  • Behavioral & Soft Skills
  • Distribution Management
  • Influencer Engagement
  • Execution Excellence

Certification

Project Management: The Basics for Success, Coursera

Timeline

Territory Manager

Berger Paints
04.2025 - Current

Senior Sales Officer

Berger Paints
05.2024 - 03.2025

Information Processing Analyst

Tata Consultancy Services
01.2021 - 01.2023

BSc - Software Systems

Sri Krishna Arts and Science College

HSC - undefined

R G Matric Higher Secondary School

MBA - Project Management

KCT Business School
Sowmiya B MTerritory Sales Manager