Summary
Overview
Work History
Education
Skills
Websites
Certification
Violin (Classical & Contemporary), Digital Photography, Acrylic Painting
Timeline
Generic
Sowmiya P K

Sowmiya P K

Growth Manager
Bengaluru

Summary

A results-oriented growth professional with proven track record of identifying and capitalizing on market opportunities. Skilled in developing innovative strategies to drive revenue and enhance brand loyalty. Collaborative team player who adapts to evolving business needs while maintaining strong focus on achieving targets through effective communication and leadership.

Overview

7
7
years of professional experience
3
3
Certifications
3
3
Languages

Work History

Growth Manager

Eternal - Zomato
04.2024 - Current
  • Scaled portfolio value from 1.2 Cr to 1.5 Cr within a month, with a projection to achieve 3 Cr in 6 months while ensuring brand integrity and maintaining Zomato's P&L performance.
  • Accelerated company growth by identifying and implementing innovative marketing strategies.
  • Improved customer retention rates by analyzing key performance indicators and optimizing user experience.
  • Introduced new cuisines, balancing sufficiency in different localities with strategic planning and data analysis.

Associate Digital Marketing

Infiniti Research
07.2023 - 04.2024
  • Increased qualified B2B leads by 35% through targeted email campaigns aligned with product demand.
  • Cleared 40% excess inventory via strategic social media promotions.
  • Boosted campaign ROI by 25% by syncing marketing with sales and vendors.

Digital Associate

Amazon
08.2021 - 02.2023
  • Optimized performance via A/B testing and Weblabs, improving key engagement metrics.
  • Coordinated with external agencies to ensure timely delivery of high-quality creative assets for digital campaigns.
  • Created regular reports on digital marketing activities, providing insights into campaign effectiveness and recommendations for optimization.

Creative Associate Intern

Meraki VR Studio
03.2021 - 05.2021
  • Managed social channel content strategy and calendars to drive engagement.
  • Updated and created cross-functional decks and presentations.
  • Delivered complete video outputs with color grading, sound design, motion graphics, and text animations.
  • Designed social media creatives and executed basic SEO strategies across.
  • Identified category trends through social listening.

Content Writing Intern

Blogger Bunny
10.2020 - 12.2020
  • Strengthened relationships with partners by creating tailored co-marketing materials showcasing joint value propositions.
  • Ensured accuracy in published materials by meticulously fact-checking sources before incorporating them into written pieces.
  • Increased user engagement by writing informative and relatable product descriptions for e-commerce websites.

Assistant Director Intern

Star Vijay Television Pvt Ltd
11.2018 - 01.2019
  • Strengthened teamwork through active communication and collaboration with colleagues on various tasks and projects.
  • Supported box office operations by accurately processing transactions and balancing cash drawers daily.

Education

No Degree - Digital Marketing & Analytics

Indian School of Business
Remote
04.2001 -

Master of Arts - Journalism And Mass Communication

Center For Management Studies
Bengaluru, India
04.2001 -

Bachelor of Science - Visual Communication

Loyola College
Chennai, India
04.2001 -

Skills

    Expertise in advanced Excel functions

    Program Management

    Customer relationship Management

    Strategic planning & Execution

    Stakeholder Management

    Root-Cause Analysis

    Data Analytics & Metrics Definition

    Business Communication & Reporting

    Customer-Centric Problem Solving

Certification

Executive Certificate Programme, Digital Marketing & Analytics

Violin (Classical & Contemporary), Digital Photography, Acrylic Painting

Violin – Trained in classical violin with performance experience in college cultural events and small ensemble setups.
Photography – Specialize in candid and travel photography; skilled in composition and post-processing.
Painting – Practice in acrylics and watercolors; exhibited work at university art showcases.

Timeline

Growth Manager

Eternal - Zomato
04.2024 - Current

Associate Digital Marketing

Infiniti Research
07.2023 - 04.2024

Executive Certificate Programme, Digital Marketing & Analytics

07-2023

Google Ads Search Certification

07-2023

Google Ads Display Certification

05-2023

Digital Associate

Amazon
08.2021 - 02.2023

Creative Associate Intern

Meraki VR Studio
03.2021 - 05.2021

Content Writing Intern

Blogger Bunny
10.2020 - 12.2020

Assistant Director Intern

Star Vijay Television Pvt Ltd
11.2018 - 01.2019

No Degree - Digital Marketing & Analytics

Indian School of Business
04.2001 -

Master of Arts - Journalism And Mass Communication

Center For Management Studies
04.2001 -

Bachelor of Science - Visual Communication

Loyola College
04.2001 -

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Sowmiya P KGrowth Manager