Sowmiya Sree Prabhakaran

• Managed time efficiently with more than 3 major brands in order to complete all tasks within deadlines.
• Developed and maintained courteous and effective working relationships.
• Developed strong organizational and communication skills through coursework and volunteer activities.
• Document and refine campaign business requirements (BRD) related to content, audience, cadence, and campaign test/control through effective and consistent ways of working with Omnichannel Leaders, Omnichannel Managers, and Marketing Delivery Managers.
• Suggest Best practices to achieve KRA and KPI for project. Progressive measures to meet beyond 90% success rate for deliveries.
• Coordinate and approve Systems Integrations Testing and End to End Testing with Master Data Management.
• Set and manage campaign launch timeline expectations based on Email Project Manager, Workflow build complexity, and Systems integration and testing SLAs
• Formulate strategies to expedite campaign delivery to support high-profile, unforeseen brand announcements/events through phase delivery or other workarounds.
• Identify project risks and contribute to development of options and plans to manage those risks to ensure successful execution of overall Brand campaigns.
• Creating checklist for ensuring quality and milestones for timely delivery
• Run Daily Calls with cross-functional team to keep all projects on track.
• Skilled to provide a blend of Agile ways of working and traditional plan-driven project management in the right proportions to fit any given situation.
• Implemented new training programs for new joiners, refresher training, leading to higher employee retention rates and better overall performance
• Assisted in developing strategic plan that aligned with long-term company goals.
• Followed all company policies and procedures to deliver quality work to do the right thing adhering to integrity of organization.

• Maintained expert-level skills in digital EDM platforms such as Adobe Campaign and Outfit.
• Creating more than 100 Simple and Complex email’s with HTML, CSS and Responsive mobile design.
• Setting up and executing Campaigns via workflows in Adobe campaign. Unit testing, Email testing, Form testing and Litmus testing and this process was followed twice for every email to ensure emails are flawless.
• Led and managed talented teams of Consultants to plan and implement project tasks that met timelines and exceeded expectations
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Ensured that client messages were answered within hours to establish quick and effective issue resolution.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action to help clients be successful.
• Devised email marketing strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.

• Created and maintained EDI customer maps.
• Proficient in the application of ANSI X12, EDIFACT Standards.
• Experienced in implementing EDI Transactions such as 810, 850, 855, 856,880, 820.
• Translated EDI to Flat Files, XML and SAP IDOCs.
• Extensive mapping and configuration experience in EDI using GIS 4.1, 4.2, 5.5.
• Experienced in Sterling Integrator Map Editor & Gentran Integration Suite (GIS).
• EDI Mapping - Developed work-flow charts and diagrams to ensure production team compliance with client deadlines.
• Collaborated with clients from concept through final delivery of product or service.
• Drove implementation of quality requirements for new product designs to ensure they would meet customer specifications and production requirements.

Same Job Description as Visteon Global Service, Chennai

• Contributed to the development and implementation of new policies and procedures for the analytics department, fostering a culture of continuous improvement and collaboration.
• Helped to plan, coordinate and oversee projects.

• Infrastructure Helpdesk Support for Clients.
• Tracked KPIs and created continuous improvement plans.
• Provided documentation on start-up, shut down and first-level troubleshooting of processes to help desk staff.
• Managed more than 7 - 10 service tickets per day