Sowmya GB

Experienced Analytical Sales Professional, with proven competency in client communication.

Skilled in Lead generation, New Business Development, and Account Management. Helped fortune 100 clients to enable data-driven decisions making. Striving toleverage my knowledge, and personal skills to gain a comprehensive understanding of a reputed organization totake responsibility and contribute significantly.

• Business development manager, Fractal Analytics, 08/2022, Present, Responsible for developing and maintaining relationships with key stakeholders, such as C-levels, VP-levels, and Director-levels in Fortune 500 enterprises., Strategically drive new business in close synergy with the Solution teams & core account teams to manage assigned services sales and margin targets., Proactively drive business development & pre-sales initiatives by leveraging both industry and technical background., Formulate reach-out strategies - Design campaigns for targeted reach-out in collaboration with the campaign manager. Work with the practice for content collation, proposal building (including RFI/ RFPs), and commercial discussions.
• Apprentice lead, Mu Sigma Inc., 08/2022, Present, Ad-Tech, Fortune 10 US Retailer - Campaign Effective Analysis, Worked closely with the Measurement and Insights team to analyze digital Ad campaign performance of various Fortune 500 brands., Managed a measurement and Insights team to analyze digital Ad campaign performance of various Fortune 500 brands., Working closely with Leadership & Delivery leads to make & curate the customized solutions for the customer.
• Strategic Client Partner (Business Development), Mu Sigma Inc., 01/2020, 04/2021, 1 year 4 months, Mu Sigma Sales team, Passionately took up the role of Client Partner in the centralized Sales & Business Development team of Mu Sigma, Collaborated with the new logo clients and identifying the problem space and designing a detailed and holistic roadmap for quick wins, Handled Sales reach out ground up from Researching, Prospecting, Targeting, Qualification, and Negotiation, Strategized with Leadership Team & prospective customers from various verticals & horizontals to structure value proposition for real-world business problems, Actively engaged in scoping and defining the business requirements and subsequently creating Proposals, RFP responses, and prototype demos
• Trainee decision scientist, Mu Sigma Inc., 04/2019, 12/2019, 9 months, Weather Intelligent Advertising, Worked with a digital marketing company to monetize their proprietary historical weather data by setting up a weather intelligent advertising framework, Participated in creating optimal ad triggers to publish advertisements at the right time and location driving desired consumer action, Actively participated in optimizing the entire process using modeling techniques like random forest for feature selection

• Won Spot award for leading the team efficiently
• Appeared on Leader Board for having best Communication Skills at Mu Sigma