Sowmya Shenoy
Marketing & Communications
Bangalore
Summary
A Marketing & Communications professional with more than 15 years of experience in leadership roles. Diversified experience in Real Estate & Infrastructure driving successful impact to the bottom line and the growth of organizations.
Overview
21
21
years of professional experience
Work History
Assistant Vice President, Marketing & Comms
Brookfield Properties
08.2023 - Current
- Strategy and implementation of Marketing & Branding campaigns
- Positioning Brookfield Properties as the largest commercial office developer in India.
- Organizing large events across locations at Business parks for tenant engagement.
- Expert in ideating on ground place making initiatives for tenant engagement
- Stakeholder communication and relationship building
- End to end visits for high profile and multinational clients leading to conversions and retentions, resulting in long term leasing.
- Traditional and Digital earned media in Grade A publications.
- Organic Social Media amplifications driving content and engagement.
Head PR & Communications
Embassy Group
08.2017 - 05.2022
- Heading the Corporate Communications & PR for all the diversified verticals of the Embassy Group
- Strategy for Public Relations, Branding, and Advocacy for the Group including Corporate, Family Business, Commercial, Residential, Industrial, Hospitality & Restaurants, Embassy Services, Co-Working, Co-Living, CSR, Education & Equestrian sport
- Positioned Embassy's commercial real estate portfolio in the Industry leading up to the listing of the Embassy REIT.
- Increasing the visibility of the Group across media platforms over the past 4 years, achieving very high PR value
- Proven relationships with media - regional/ national and international
- Reputation & Crisis Management with Real-Time strategies and ongoing execution
- Designed and executed social media strategy across all digital platforms
- Supported leasing teams on all events for tenant communication and engagement.
- Enabled Growth by contributing to lead generation and conversions of marquee clients.
- Cross leveraging all Businesses & functions to ensure Group positioning as India's most leading diversified conglomerate.
Head Corporate Communications
Puravankara Group
09.2014 - 04.2017
- Responsible for Reputation Management, Public Relations and all communication activities of the Group
- Set up a strong media presence and an integrated communication on all social media platforms
- External & Internal communications - Media, PR, NGOs, FICCI, CII, employee engagement, social media
- Brand Building- website, events, exhibitions, reputation, crisis management, CSR, films, brand custodian
- Integrated Marketing Communications (IMC) - collaterals, advertisements, digital marketing, newsletters and periodicals
- Managed public affairs and interaction with regulatory and trade bodies
- Ensured the alignment of communication resources to best support business unit activities and corporate goals
- Developed strategic marketing communication tools like white papers, articles, case studies, presentations, fact sheets, and the like
- Managed online reputation through social media to inform, educate and influence key audiences
- Designed and executed Celebrity Corporate Events, Employee Events, Trade Shows, and Audio-Visual Messaging & Annual Report
- Managed the website of the company in terms of branding, content development and news room
- Positioned the company for Award nominations and specific panel discussions on the Real Estate sector
- Developed Spokespersons from various functions within the Group, for media interactions and public appearances.
Manager Corporate Communications
GMR Group
08.2009 - 08.2014
- Primary responsibility has been managing Media Relations for the Group across locations, strategizing Public Relations/Communication in critical locations, and executing the plan to see it through
- The portfolio included Airports, Highway, Energy, and Urban Infrastructure
- Worked closely with Group Head Corporate Communications to develop effective public relations strategy to meet business objectives (India & International)
- Ensuring integration and consistency of regional and local strategy and communication to all stakeholders across businesses
- Managing regional business media and technical press communication with impact on billion-dollar revenue streams
- Ensure that senior management are media trained and have high, positive public profiles consistent with their roles
- Special assignment as Corporate Communications lead for GMR Male' International Airport in the Maldives
- Strategized and executed Public Relations and Communication for the Group's assets in Nepal, and Power Plants in India
- Worked in very challenging environments, political situations in Nepal and Maldives to encourage privatisation
- (Indian Investments)
- Seeking Speakership and Sponsorship opportunities for the Group on Media and relevant Forums
- Handling all Internal Communication, H R Forums, off-sites, and Branding requirements of departments
- Event Management and anchoring for key events of the Group
- Investor Relations - Established relationships with the Brokers and Sales community in Mumbai
- Interacting with Market opinion Makers, Influencers and Analysts appearing on Media.
Senior International Marketing Manager
Gateway Media, Navayuga Group
04.2008 - 08.2009
- Responsible to market the magazine, sell Advertisement space, and drive the business by devising effective marketing strategies
- Successfully launched a Maritime Publication in India and Singapore
- Responsible for organizing the Launch with about 200 key individuals from the industry, coordinated with CNBC for the Television Series, organized sponsorships for the event in both countries
- Anchored the CNBC Gateway Maritime Awards event, telecast on Television
- Researched Singapore Market and devised a plan and feasibility report on the operations, with a focus on strengthening ties between both nations
- Actively organized and participated in the Sea Asia Event in Singapore to create awareness of the magazine and establish contacts with the top management of companies.
Key Account Manager
HSBC Private Banking
12.2006 - 03.2008
- Co-managing clients of the southern India head of HSBC Private Banking; responsible for managing Clients' portfolios, advising clients on investment strategies and products
- Worked closely with the Research and Analysts Team in Mumbai to advise clients on recommended Financial Products
- Contributed to Revenue generation for the division by advising clients and optimizing clients' portfolios.
Relationship Manager
Dawnay Day AV Financial Services
08.2005 - 11.2006
- Was responsible for creating Wealth Management modules and drive the Sales Team to achieve targets
- Instrumental in setting up the Bangalore operations and devising effective Marketing Strategies for Client acquisition and servicing
- Assisted the Regional CEO to set up operations and building the team in Bangalore.
Relationship Manager
Way 2 Wealth Portfolio Management
04.2003 - 07.2005
- Building the Portfolio Management Team from its infancy in 2003
- I was also responsible for Client acquisition, Servicing, Portfolio Analysis, and Business Development activities.
Education
Post Graduate Diploma in Marketing - undefined
Symbiosis from Pune University
Bachelor's Degree in Commerce - undefined
Bishop Cottons Women's Christian College
Skills
Rainmaker
undefinedTimeline
Assistant Vice President, Marketing & Comms
Brookfield Properties
08.2023 - Current
Head PR & Communications
Embassy Group
08.2017 - 05.2022
Head Corporate Communications
Puravankara Group
09.2014 - 04.2017
Manager Corporate Communications
GMR Group
08.2009 - 08.2014
Senior International Marketing Manager
Gateway Media, Navayuga Group
04.2008 - 08.2009
Key Account Manager
HSBC Private Banking
12.2006 - 03.2008
Relationship Manager
Dawnay Day AV Financial Services
08.2005 - 11.2006
Relationship Manager
Way 2 Wealth Portfolio Management
04.2003 - 07.2005
Post Graduate Diploma in Marketing - undefined
Symbiosis from Pune University
Bachelor's Degree in Commerce - undefined
Bishop Cottons Women's Christian College
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