Sowmya Suresh

• Client: Insco, Shearer Supply, VAMAC, ISS, BSP Supply Group, SDI, Walmart, EMS

Projects: Salsify (PXM), Google Analytics - Google Merchant Center, QA - Design Page, Regression, Figma Design, Product Information Management (PIM), PIKCLIX - Product

Description: Impaqx is a boutique consulting group guiding distributors and manufacturers through their digital transformation. Impaqx is a full-service digital consulting firm specializing in B2B eCommerce, Product Experience Management (PXM), and Digital Marketing. Impaqx brings top-tier consulting and expertise to small and midsized businesses seeking to jump-start their digital business.

Salsify (PXM)

Salsify is a product experience management platform that combines product content management, digital asset management, content syndication, below-the-fold rich content, and digital shelf analytics into a single, unified platform. This powerful combination empowers brand manufacturers, distributors and retailers to win on the digital shelf.

• Configure and integrate Salsify for clients, including web hooks and API connections.
• Provide technical support and troubleshoot issues related to Salsify implementation.
  Collaborate with clients and internal teams to deliver effective solutions.
  Document configurations and best practices for knowledge sharing.

Google Merchant Center

• Digital marketing
• SEO Analytics
• Built analytical dashboards based on the client's marketing and sales strategy, enabling them to make the appropriate business decisions based on data.
• Utilized the keywords the most profitable clients searched on to focus the advertising campaigns.
• Improved the SEO ranking of sites. Identified what products needed more visibility by analyzing in site search patterns.

PIKCLIX - Product

• Revolutionizing digital parts management for manufacturers, suppliers, and parts dealers by providing interactive parts diagrams.
• Seamless Integration with Procurement and Ecommerce Systems
• Pikclix's AI digitization module to effortlessly digitize existing documents.
• Working with AI technology to enhance and bring efficiency to documentation processes.
• Expertise in uploading the digital parts diagrams and processing with its parts marking and publish them to the client's websites

Product Information Management (PIM)

• Lead cross functional stakeholders in IT, marketing, and more in requirements gathering, selection, and deploying a new Product Information Management (PIM) system.
• Managing PIM operations to ensure accurate and timely information dissemination.
• Collaborate with cross-functional stakeholders to develop processes and standards for content and data within PIM and other repositories.
• Generate comprehensive reports to track data quality and support decision-making processes.
• Expertise in manage, publish, and share consistent, current product information across sales channels and marketplaces.
• Generate fully custom content catalogs and libraries.

Environment: Advanced Excel, Paxata, PIM Templates, Power BI Basics, Salsify Tools, Data Analytics Tools.

Client: AD, Orgill

Project Name: Process Engineering, Classification and QA.

Responsibilities:

• Managing a content delivery DQ support services by reviewing the final projects files before delivering to clients and data revamping process with a team of 9 members.
• Researched and resolved issues regarding integrity of data flow into Item Repository databases.
• Managing an Item repository (inventory) for ~8million of master data under a single roof in CX1 platform, which can be used as database or reference for the newly projects and by the subscribers.
• Working with CIMM2 (Catalog Information Material Management) ERP System Software Which allows users to update lists by product, category, or in bulk.
• Expertise in defining scope of projects based on gathered project Requirements including documentation, business impacts & project risks.
• Support for Auto Classification Tool.
• Build internal data repository and revamping Specializing in e-Commerce and product data management solutions for the B2B marketplace.

Environment: Excel, VBA Macros, CIMM2, Paxata, PIM

• Cilient: Bycan, B2B, MRO Projects, Gourmet Food International, Shamrock Foods.

Project Name: Taxonomy and Schema Build, Auto Classification, Item Repository.

Responsibilities:

• Collaborated with team to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards.
• Developed standard operating procedures and document workflows for current and future process steps.
• Managed team of 15 employees, overseeing hiring, training, and professional growth of employees.
• Collaborated with all functional unit to achieve Content Developing Platform Carried out day-day-day duties accurately and efficiently.
• Synthesized current business intelligence data to produce reports and Generation of Subscription Master Taxonomy for the subscribers in CX1 Recommended data standardization and usage for protection of data integrity.
• Corrected any data entry error to prevent later issues such as duplication or data degradation.
• Defined clear targets and objectives and communicated to other team members.
• Evaluated employee performance on quarterly basis and conveyed constructive feedback to improve skills.
• Get to know about the requirements of the client, study the input data, and run a sample test on the job to estimate the time to fix the target.
• Involvement in End-To-End Process of the project.

Environment: Advance Excel, PIM

• Client: AD, Orgill

Project Name: Process Engineering, Classification and QA.

Description: Unilog Content Solutions (or simply, Unilog) is a global technology company specializing in ecommerce and product data management in the B2B marketplace. Their flagship product is CIMM2, a software platform designed to facilitate commerce and communication between businesses. In 2021, we joined forces with Bravo Business Media to give distributors and wholesalers a larger selection of eCommerce solutions and enriched product content to enhance our online offerings and unite our B2B and B2C selling channels.

Responsibilities:

• Build Master Data Management Repository
• Expertise in E-Commerce (B2B), Web Research Work, Data Sourcing, Data Mining, Taxonomy, Competitor Analysis, Production, Web Enrichment.
• Knowledge of Paxata, MS Office Excel and Excel Tools.
• Knowledge of MRO-Products, Classification Of Data, Attribute Value Extraction, Medical Equipment Products, Also Health Care Products.
• Data augmentation and enrichment for company names & addresses using external databases (Hoovers etc.)
• Generating Invoice Description, Long Description, Title Descriptions as Requirement.
• Working with Supporting Team, Pilot Team, Sampling, Project Initiation, QA Team.
• Attribute Extraction, Documents Extraction UNSPSC Classification.
• Attribute extraction and population, Abbreviation expansion, Supplier and Manufacturer rationalization.
• Data normalization, rationalization, duplication part identification and removal.
• Item identification, Classification coding, usage of parametric data (attributes), Application of standards, Enrichment
• Support for Auto Classification Tool Identified appropriate marketing channels and target customers for campaigns.
• Automated processing of millions of rows of data from MS Excel & Knime to improve real-time reporting of product metrics, saving the company $273K yearly in reduced downtime.

Environment: Excel, VBA

Client: Shearer Supply, Grainger, Klien Tools

Project Name: Enrichment, Classification

Responsibilities:

• Sourcing Proper Manufacturers, Vendors, Third Party Supplier for the products requisitioned, before placing an order.
• Item identification, Classification coding, usage of parametric data (attributes), Application of standards, Enrichment.
• Data enrichment, taxonomies, digital asset collection, image sourcing and editing, web research and SEO.

Environment: Excel, VBA