Shanmugapriya Thiagarajan

Multi lever growth transformation for Indian conglomerate

• Developed growth strategy as part of transformation for a Indian conglomerates in building material with focus on go to market strategy in multiple channels across 4+ industries to deliver 3X growth
• Restructured brand architecture for the conglomerate by collaborating of international experts based on insights from consumer surveys

Growth acceleration for a consumer food giant

• Devised and led the go to market strategy transformation for 3 brands across varied distribution models with focus on 2X revenue growth and country wide expansion
• Developed an analytical demand generation model to understand the demand of consumption in India and devised a granular growth plan to capture the same

Worked with varied teams across cost transformation, digital platform for alternate medicine, etc.

• Owned planning, budgeting, and restructuring of field force for Modern trade and traditional trade channels for improving field force efficiency
• Set directions and lead the development and adaptation of sales tools digitization with achieving 95% Sales automation software usage by working with cross functional teams
• Undertaken various strategic projects to understand market trends, launch scalable offtake dashboard, rolled out effective NPD launch plan, field force profitability, etc

• Handled 11 Modern trade chains and 5 Ecommerce chains with a team of 4 AE’s and a turnover of 3.5 crores p.m
• Improved and restructured MT & Ecom executions to provide an enhanced efficiency in delivery and stock management with data driven actionables, thus resulting in an improved fill rate by 23%, thus landing at 90%+

• Managed a sales team of 35 staff, 19 direct and 70 sub distribution partners with a revenue of $ 250K
• Awarded Best Area Sales Manager of South for overall territory improvement with consistent 30% growth