Spandana Akireddy
Summary
Senior Digital Marketing Specialist with expertise in developing and executing effective digital marketing strategies. Proven track record in team management to achieve client KPIs. Strong skills in strategic planning, project management, and team leadership. Demonstrated success in driving brand awareness, increasing customer engagement, and enhancing online presence.
Overview
8
8
years of professional experience
Work History
Senior Digital Marketing Specialist [POD Lead]
Accenture
Hyderabad
11.2021 - Current
- Coordinated a diverse team operating across multiple regions and shifts: APAC, EMEA, and NA, ensuring seamless communication, consistent performance, and effective collaboration.
- Improved team collaboration across regions by coordinating cross-shift communication and performance standards.
- Handling a team of 10, the key responsibilities are monitoring progress, and ensuring that work is being completed efficiently and effectively.
- Oversaw the strategic pilot and integration of an onshore team in Poland, laying the groundwork for future operational expansion.
- Digital marketing specialist with hands-on expertise in DV360 and Authorized Buyers, skilled in bidding performance, creative optimization, and performance analysis to drive efficient, results-driven campaigns.
- Proficient in working with AdX via both the UI and RTB protocols to manage monetization and optimize yield.
- Overseeing the daily operations of the team, including monitoring progress, and ensuring that work is being completed efficiently and effectively.
- Evaluating the performance of team members, and providing feedback and support to help them improve.
- Performed audits on VL2 and vendorization data, implementing strategies that significantly improved data reliability and prevented future inconsistencies for the project.
- Full-time technical product delivery resource, skilled in the Google Ad Manager platform.
- Worked with publishers worldwide and suggested client campaign goals, budgets, flight dates, and any other data that is necessary to correctly onboard a client.
- Provided campaign management services. Staying up to date with product knowledge to make effective recommendations for improved performance.
- Solved issues of programmatic orders, such as PG/PD deals (DV360/3P), or private auction deals, and audience targeting.
- Troubleshooting and fixing the programmatic campaigns if there are any issues or under-delivering. Troubleshooting and resolving issues, concerns regarding tagging errors, reporting, etc.
- Conducted deep-dive sessions on handling common client issues and best practices with regard to the campaign.
- Ability to create test pages to check the working of ad serving.
- Check the page implementation level, creative code issues, Google publisher tags, analysis of web page requests, and identify bugs.
SME
TechMahindra
11.2020 - 09.2021
- Mentored junior staff members on best practices related to product design and implementation strategies.
- Managed customer inquiries with a focus on providing timely resolutions while maintaining excellent customer service levels.
- Provided subject matter expertise during meetings with senior leadership team members in order to discuss potential opportunities or challenges.
- Offered one-on-one support for team members and managers to drive continuous improvement.
- Maintained positive working relationship with fellow staff and management.
- Monitored operations and reviewed records and metrics to understand project performance.
- Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
- Organized client meetings to provide project updates.
Support Coach
TechMahindra
09.2020 - 11.2020
- Developed and implemented training programs for new process employees.
- Created and maintained comprehensive documentation related to process training activities.
- Assisted in the development of assessment tools used to evaluate effectiveness of process training initiatives.
- Monitored trainee progress throughout the course of their program and provided additional support as needed.
- Collaborated with other departments to develop effective integration strategies between different processes.
Sr Associate
TechMahindra
03.2019 - 09.2020
- Provided technical assistance to customers by troubleshooting hardware and software issues.
- Assisted in the development of training materials for new team members.
- Identified and resolved complex customer problems with innovative solutions.
- Led team meetings regarding updates on recent projects, upcoming tasks, and any changes in procedures.
- Assisted customers with various types of technical issues via email, live chat and telephone.
- Used remote login tools to assist clients with technical and product questions.
Associate
24[7].ai
09.2017 - 01.2019
- Answered customer inquiries and provided accurate information regarding products and services.
- Provided excellent customer service to resolve customer complaints in a timely manner.
- Assisted customers with product selection, ordering, billing, returns, exchanges and technical support.
- Identified areas of improvement in customer service processes and suggested changes accordingly.
- Developed strong relationships with customers by providing personalized assistance and support.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Answered inbound calls, chats and emails to facilitate customer service.
Education
Bachelor of Technology -
Bharat Institute of Engineering And Technology
06-2017
Skills
- Video Serving
- Digital Marketing
- Campaign Management Mobile App debugging Programmatic Video
- Ad Optimization
- Programmatic Advertising Experience
- Chrome Developer Tools
- Leadership
- Relationship Building
- Campaign Planning
- Customer Service
- Team Leadership
- Data Analysis
- Advertising
- Proficient in MS EXCEL - Pivot table, V LOOKUP CSS STYLING and HTML creative code debugging
Accomplishments
- Star of business
- Core value champion
- Best performer
- A team award
- Achieve consistent #1 or #2 rankings in monthly metrics, as well as in quarterly metrics
- Maintained more than 95% CSAT and 90% resolution scores for every month
- Picked up management as the first support coach on the floor for new trainees for maintaining consistent performance in the metrics
- Trained new recruits with the process knowledge of the client platform
- Participated in client calls to give feedback about new tools and issues
Training initiatives
- Being a Domain expertise in process got the Opportunity to Train new teams.
- Expertise in handling Process Training
- Training New recruits on the Client Platform. Also training associates on New Products and their Service Requirements periodically
Timeline
Senior Digital Marketing Specialist [POD Lead]
Accenture
11.2021 - Current
SME
TechMahindra
11.2020 - 09.2021
Support Coach
TechMahindra
09.2020 - 11.2020
Sr Associate
TechMahindra
03.2019 - 09.2020
Associate
24[7].ai
09.2017 - 01.2019
Bachelor of Technology -
Bharat Institute of Engineering And Technology