Sparjan Pati
Bengaluru
Summary
Experienced Digital Marketing Associate with over 4 years of expertise in strategizing, executing, and optimizing online campaigns across diverse platforms. Proficient in effectively promoting products through various digital channels, measuring KPIs, ROIs and driving revenue growth. Demonstrates a track record of consistent success, leveraging strong media planning abilities and proactive campaign monitoring.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Biddable Media and Performance Marketing Associate
Performics
10.2021 - Current
- Craft Paid Media strategies, interact with clients to understand their requirements and develop strategic growth plans for both monthly and quarterly periods.
- Create, manage, and optimize various paid advertising campaigns on platforms like Google, Facebook, and Twitter, providing insightful recommendations to increase ROAS.
- Effectively oversaw products i.e., Current Account, NRI Savings Account, Remittances, etc. Achieved 20% increase in Current Account Open Rate.
- Responsible for seamless coordination with Backend Developer, Creative, and Content teams to effectively meet campaign and business requirements.
- Drive app install campaigns and user retention through strategic app optimization in mobile app sector.
- Executed social media strategies tailored for Lead Generation, Brand Awareness, and App Install.
- Proficiently utilized tools such as Google Analytics, Google Data Studios, SEMrush, Apsflyer, and Search Console.
- Evaluated the effectiveness of A/B testing and ad copy variation testing to inform copywriting and LP strategies.
- Applied data visualization and statistical analysis expertise using MS Excel and Google Data Studio.
- Generated comprehensive weekly Paid Media Reports encompassing campaign performance analysis and strategic recommendations for continuous enhancement.
- Leveraged Heat map tools like Crazy Egg to scrutinize user behavior on websites and LPs, extract actionable insights to enhance user experience and optimize lead generation.
- Worked in collaboration with Business Standards, OLX, VServ, Flipkart Seller Hub (FSH), Amazon, and other partners to execute campaigns to drive business growth.
Senior Digital Media Specialist
Social Beat Digital Marketing LLP
08.2019 - 09.2021
Digital Marketing Executive
Nikulsan Digital Agency
04.2018 - 08.2019
Education
BE in Electronics & Communications Engineering -
Annamalai University
Tamil NaduSkills
- Search Engine Marketing
- Google Analytics
- Data Analysis
- Search Engine Optimization
- Strategic and Analytical Thinking
- Knowledge of Marketing Automation tools
Certification
- Google Search Ads Certifications, May 24 - May 25
- Google Display Certifications, May 24 - May 25
- Google Video Ads Certifications, June 24 - June 25
- Google App Campaign Certifications, May 24 - May 25
- Google Shopping Campaign Certifications, June 24 - June 25
- Google Analytics Certifications, June 24 - June 25
Clients Worked With
- Axis Bank
- HDFC Bank
- Dhani Pharma
- SOBHA Group
- Azafran Organics
- Brigade group
- Mfine
- Assetz Group
- Apollo Hospitals
- Airtel Telecommunications
- CBRE
- L&T Housing
- Ozone group
Timeline
Biddable Media and Performance Marketing Associate
Performics
10.2021 - Current
Senior Digital Media Specialist
Social Beat Digital Marketing LLP
08.2019 - 09.2021
Digital Marketing Executive
Nikulsan Digital Agency
04.2018 - 08.2019
BE in Electronics & Communications Engineering -
Annamalai University
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