Summary
Overview
Work History
Education
Accomplishments
Certification
Additional Information
Timeline
BusinessAnalyst
SOURAV PODDAR

SOURAV PODDAR

Project Leader
Bangalore,KA

Summary

Strategic product manager with a combined experience in Product Management, Program Management, and Data Analytics. Interests lie in solving complex business challenges through technological interventions - Recent work includes solving problems in Retail for Lifecycle Pricing, Promotions and Coupons Optimization, Store Inventory Allocation, Space Optimization in Retail. Have set up offshore offices for US Companies and scaled to more than 200 people.


Core Knowledge and Skills: Product Management, Data Analytics, Business Operations, Strategic Partnerships, Project Management, Program Management, B2B Product Development, Product Marketing, Consumer Behavior, Market/Consumer Research, AI/ML, SQL, SAS, Product Analytics, Tableau


Past Industry Experience : Retail, BFSI, Automotive Infotainment, Wireless Telecom



Overview

10
10
years of professional experience
7
7
years of post-secondary education
1
1
Certificate
1
1

Award for Best Team at EXL Analytics (India)

Work History

Project Leader

Impact Analytics
Bangalore, India
07.2021 - Current
  • Managed portfolio of engagements in US, supporting clients through their analytics journey using multiple analytics levers and B2B SaaS products
  • Implemented AllocateSmart for 2 clients - product that recommends optimal inventory allocation for physical stores
  • At existing deployments, AllocateSmart has improved sell-through rates by upwards of 10% and reduced allocation time by 90%;
  • Led New Product ideation for PriceSmart for Fashion, Big-box Retail and Grocery clients and created proof of concept for multiple Fortune 500 clients:
  • Implemented base pricing and promotion strategies for leading fashion retail client in US
  • Implemented end-to-end lifecycle pricing (base, markdowns and clearance) and promotions for one largest sporting goods retailer in US
  • Created simulator for site-wide coupons to project promo lift based on type of coupon, channel, etc by predicting historical baseline sales; Also refreshed previous coupons dashboard being used by client
  • Built strategy for new Space Optimization product - SpaceSmart for big-box retailer with over 900 physical retail stores in US
  • Worked as Chief of Staff to CEO and CRO briefly and streamlined business development activities with sales team in US; Implemented CRM tools such as HubSpot/Salesforce and improved BD team productivity by over 100%
  • Supported product sales team to submit more than 25 RFPs; Won 5 RFPs across multiple products over period of one year

AVP Analytics and Head of Operations (India)

Lotus Analytics (Smartlytics Innovations Pvt Ltd)
New York and Bangalore, USA, India
09.2017 - 02.2021
  • Spearheaded setting up of offshore unit of Lotus Analytics in India and grew from 0 to 200+ employees and $2M+ turnover in two years working across multiple departments like IT, Client Services, Finance Services and HR
  • Coordinated with department heads and cross-trained employees to ensure rapid growth and handled all HR related activities initially
  • Defined and Documented IT standards and streamlined all processes to get certified as per ISO 9001 and ISO 27001 standards
  • Established new vertical for Drones by collaborating with strategic partner for providing Drone Technology to clients
  • Worked with US Sales team to submit bids to RFPs by US Government entities, secured bids worth $1M+
  • Built 10-member analytics team from scratch by recruiting analytics professionals across multiple skillsets and enhanced MIS and reporting verticals with more visual and analytics reports for clients
  • Developed BI solution on SQL and Sisense and successfully deployed it across 30 US clients increasing net revenue by 12%
  • Developed iVerify - fraud analytics and risk management tools for clients to identify theft and mitigate loss in retail stores by fraudulent customers/employees
  • Developed RealTime - product for audit and compliance monitoring and deployed it across 20+ clients; maintenance contracts also secured
  • Implemented support desk SaaS solution for troubleshooting and increased ticket resolution rates to 99% within agreed timelines
  • Set up social media presence of company and developed company website from scratch; executed SEO and SMM successfully
  • Built company investor deck and sales pitch and helped liaise with multiple angel investors and networks to generate funding

Assistant Project Manager

EXL Analytics
New York, Gurgaon, USA, India
07.2015 - 09.2017

HQ of one of Top 3 Banks in US – Senior Consultant (New York)

  • Finance & Data Modelling Consultant to bridge technical gap between data modeling team and Executive Management (CXOs)
  • Developed CCAR Data Models to define Capital Allocation and Planning as per US Federal Reserve Board regulations
  • Implemented predictive data modeling and statistical techniques using historical credit card data and economic markers to identify key factors and their impact during future economic ‘stress' situations in North American Market

India HQ of one of Top 5 Banks in US - Assistant Project Manager (Gurgaon)

  • Conceptualized Customer Revenue Model using data modeling tools – SQL, Regression on R, SAS, and Decision trees; Achieved 17% improvement in accuracy and 26% in coverage over earlier model used by client
  • Worked on projects in Customer Performance Analytics to reduce fraud and risk for Corporate Credit Card customers on projects such as - Identifying duplicate transactions in transactional data, Identifying fraud by creating Data Interchange System between client's and Concur raw data
  • Developed excel dashboard for optimizing T&E Spend of Corporate Card customers by analyzing credit card spend data
  • Received multiple awards including Best Team Award for H1 2016 at India Level

Software Engineer

Robert BOSCH GmbH
Bangalore, India
07.2011 - 05.2013
  • Developed GUI for General Motors' car infotainment systems using EB Guide and JAVA; solved over 200 client impacting issues
  • Achieved 15% decrease in lead time by proposing and enhancing design specifications sent by clients
  • Promoted to Lead Developer in one year and managed team of 3 associates; acted as trouble-shooter for critical issues

Summer Intern

Texas Instruments
Bangalore, India
01.2011 - 06.2011
  • Designed and implemented code for automation of test case generation process for testing of simulators using MS-Excel and Perl
  • Conceptualized binary decoder for TI simulators using C++; code implemented for decode step in Fetch-Decode-Execute cycle

Education

MBA - General Management

Indian Institute of Management
Calcutta
06.2013 - 04.2015

MBA - Marketing Analytics

Olin Business School
Washington University At St. Louis
08.2014 - 12.2014

Bachelor of Engineering - Information Technology

BMS College of Engineering
Bangalore
07.2007 - 06.2011

Accomplishments

    EXL Analytics - Best Team Award (All India) for H1 2016

Certification

Become a Product Manager by Cole Mercer, Evan Kimbrell

Additional Information

I have an H1B work authorization (need sponsor) and B1 visa for the US.

Timeline

Project Leader

Impact Analytics
07.2021 - Current

Become a Product Manager by Cole Mercer, Evan Kimbrell

07-2019

AVP Analytics and Head of Operations (India)

Lotus Analytics (Smartlytics Innovations Pvt Ltd)
09.2017 - 02.2021

Assistant Project Manager

EXL Analytics
07.2015 - 09.2017

MBA - Marketing Analytics

Olin Business School
08.2014 - 12.2014

MBA - General Management

Indian Institute of Management
06.2013 - 04.2015

Software Engineer

Robert BOSCH GmbH
07.2011 - 05.2013

Summer Intern

Texas Instruments
01.2011 - 06.2011

Bachelor of Engineering - Information Technology

BMS College of Engineering
07.2007 - 06.2011
SOURAV PODDARProject Leader