Spurthi Modur

· I am product designer in Shell (current client). My main exposure has been towards user experience whilst I am more inclined towards user research. I am responsible for all aspects of the CUA process. My work spans from conceptualization, ideation, user research, analysis (qualitative as well as quantitative analysis), prototyping, user interface design to user testing (unmoderated testing, moderated testing as well as A/B testing). I have worked on multiple platforms such as 10ft TV devices, Web, Mobile, Tablet, Infotainment System, and Smartwatch.

· As a UX researcher, I reinforced stronger business case for clients addressing holistics approach, specific to the target audiences and generic to the varied audiences (considering all factors like localization, cultural schema, ethnography etc).

· As a UX designer, I deliver a product by gathering significant details towards Information Architecture (IA), Card Sorting, Heuristic Evaluation, Contextual Inquiry, Navigation Design, User Journey Maps, Personas and much more. I conducted survey as well as focused groups mainly consisting of users and stakeholders in the initial stages itself.

· I executed advanced web and mobile design systems through documentation, improving organization, building clean and modular components, communicating updates to the team, and advising on accuracy in usage.

· I created wireframes and conducted user interviews to help perform a simplified set up flow for a product. By generating few hypothesis, I performed pilot tests to capture user mental models.

· I managed a UX team to ideate, brainstorm and whiteboard concepts in their additional hours. This successfully led us to gain more clients through telecom and IOT domain.

· I led the UI team to define visual language, UI specifications and intricate branding. I defined various design systems tailoring every detail according to clients needs. The UI team incorporated these design systems into their applications.

· I also contributed by defining interaction models for both iOS and Android. This was optimized and captured in low-high fidelity prototypes.

• Lead in all kinds of design i.e., Print Media, UI Design, Application Design for Ipad, Web Design, Communication Design, Animation, Video Editing and 3D.
• My tasks also consisted of concept planning, project delivery and quality appealing presentations.

• I contributed for Research, conceptualization and design for Yoville, a web social game in Facebook.
• I worked closely with artists to ensure quality and thematic integrity is implemented.
• Instrumental in the design of some of the successful themes on Yoville. I had also provided design inputs based on my understanding of the game and player behavior to make the game more unique, interactive and creative.