Summary
Overview
Work History
Skills
Websites
Accomplishments
Digital Portfolio
Interests
Timeline
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SRAMAN MAJUMDAR

Executive Creative Director
Bengaluru

Summary

I am excited about the opportunity to lend expertise in creative strategy and leadership to a dynamic organisation to drive innovation and deliver impactful campaigns.

Creative Director with nearly two decades of experience in the advertising industry. Proven track record of driving successful campaigns for a diverse range of brands including Titan, Myntra, Roadster, and IBM. Expertise in creative strategy, cross-platform ideation, impactful writing, and empathetic team leadership.

Adept at leading cross-functional teams and fostering a collaborative environment to deliver outstanding results. Passionate about leveraging digital innovations and GenAI to push creative boundaries and drive brand success.

Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver, and detail-oriented manager proficient in business operations and customer needs.

Overview

9
9
years of professional experience

Work History

Executive Creative Director

Brave New World
03.2015 - Current
  • Lead the creative department for nearly 9 years, overseeing a team of 45 talented creatives across mainline, social, and production roles
  • Championed a "convince or be convinced" approach, fostering a culture where great ideas are valued regardless of hierarchy
  • Drive brand strategy and creative direction, ensuring high standards of delivery and maintaining brand coherence
  • Collaborate closely with cross-functional teams including strategic planning, design, social media, business, tech, and production to deliver integrated campaigns
  • Successfully contributed to success of brands such as Myntra, Roadster, Total Environment, Reliance Trends, Performax, Reliance Footwear, Swadesh, Razorpay, FreshMenu, Wildcraft, , Ather, and IBM, receiving recognition through Effies, Abbies, Kyoorius, and AME awards.
  • Launched successful advertising campaigns that attracted new clients and expanded market reach.
  • Partnered with cross-functional teams to align creative direction with business objectives and company vision.
  • Increased brand visibility by developing innovative marketing campaigns and creative strategies.
  • Mentored junior team members to improve their skills and enhance overall departmental performance.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Collaborated with senior management to develop and implement marketing initiatives.

Creative Director

Ogilvy & Mather

Associate Creative Director

DDB Mudra

Creative Group Head

Ogilvy & Mather

Senior Copywriter

Saatchi

Copywriter

Rediffusion DY&R

Skills

    Strategic communications

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Accomplishments

  • Successfully aligned disconnected stakeholders with a large purpose or brand outcome, overcoming challenges in stakeholder alignment.
  • Distinguished between long-term brand strategy and short-term sales tactics, driving both brand equity and sales growth.
  • Leveraged global guidelines and principles to ensure brand coherence while creating culturally and personally relevant creative outcomes.

Digital Portfolio

www.thebravenewworld.com

Interests

Photography, Science Fiction, Generative AI, Music

Timeline

Executive Creative Director

Brave New World
03.2015 - Current

Creative Director

Ogilvy & Mather

Associate Creative Director

DDB Mudra

Creative Group Head

Ogilvy & Mather

Senior Copywriter

Saatchi

Copywriter

Rediffusion DY&R
SRAMAN MAJUMDARExecutive Creative Director