Photography, Science Fiction, Generative AI, Music
SRAMAN MAJUMDAR
Executive Creative Director
Bengaluru
Summary
I am excited about the opportunity to lend expertise in creative strategy and leadership to a dynamic organisation to drive innovation and deliver impactful campaigns.
Creative Director with nearly two decades of experience in the advertising industry. Proven track record of driving successful campaigns for a diverse range of brands including Titan, Myntra, Roadster, and IBM. Expertise in creative strategy, cross-platform ideation, impactful writing, and empathetic team leadership.
Adept at leading cross-functional teams and fostering a collaborative environment to deliver outstanding results. Passionate about leveraging digital innovations and GenAI to push creative boundaries and drive brand success.
Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver, and detail-oriented manager proficient in business operations and customer needs.
Overview
9
9
years of professional experience
Work History
Executive Creative Director
Brave New World
03.2015 - Current
- Lead the creative department for nearly 9 years, overseeing a team of 45 talented creatives across mainline, social, and production roles
- Championed a "convince or be convinced" approach, fostering a culture where great ideas are valued regardless of hierarchy
- Drive brand strategy and creative direction, ensuring high standards of delivery and maintaining brand coherence
- Collaborate closely with cross-functional teams including strategic planning, design, social media, business, tech, and production to deliver integrated campaigns
- Successfully contributed to success of brands such as Myntra, Roadster, Total Environment, Reliance Trends, Performax, Reliance Footwear, Swadesh, Razorpay, FreshMenu, Wildcraft, , Ather, and IBM, receiving recognition through Effies, Abbies, Kyoorius, and AME awards.
- Launched successful advertising campaigns that attracted new clients and expanded market reach.
- Partnered with cross-functional teams to align creative direction with business objectives and company vision.
- Increased brand visibility by developing innovative marketing campaigns and creative strategies.
- Mentored junior team members to improve their skills and enhance overall departmental performance.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Collaborated with senior management to develop and implement marketing initiatives.
Creative Director
Ogilvy & Mather
Associate Creative Director
DDB Mudra
Creative Group Head
Ogilvy & Mather
Senior Copywriter
Saatchi
Copywriter
Rediffusion DY&R
Skills
Strategic communications
Cross-Functional Collaboration
Project management expertise
Resource Coordination
Campaign Development
Budget Adherence
Brand Messaging
Marketing Communications
Project Management
Social Media Strategy
Advertising Campaigns
Content Strategy
Creative team leadership
Communications strategies
Concept Development
Strategic leadership
Reliability
Adaptability
Written Communication
Effective Communication
Interpersonal Communication
Active Listening
Problem-solving aptitude
Accomplishments
- Successfully aligned disconnected stakeholders with a large purpose or brand outcome, overcoming challenges in stakeholder alignment.
- Distinguished between long-term brand strategy and short-term sales tactics, driving both brand equity and sales growth.
- Leveraged global guidelines and principles to ensure brand coherence while creating culturally and personally relevant creative outcomes.
Digital Portfolio
www.thebravenewworld.com
Interests
Timeline
Executive Creative Director
Brave New World
03.2015 - Current
Creative Director
Ogilvy & Mather
Associate Creative Director
DDB Mudra
Creative Group Head
Ogilvy & Mather
Senior Copywriter
Saatchi
Copywriter
Rediffusion DY&R