Sravan Kavuri
Digital Marketing
Hyderabad
Summary
Experienced marketing and sales professional with 11+ years of expertise. Proficient in Google AdWords and Programmatic (DV360) to drive successful campaigns. Capable of optimizing marketing strategies and boosting brand visibility. Demonstrated record of delivering measurable results and exceeding targets.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
1
1
Language
Work History
Sr Programmatic Campaign Manager
Google Operations Center
02.2021 - Current
- Overseeing programmatic ad buying across multiple channels, including display, video, mobile, and native, utilizing various DSPs.
- Creating and implementing data-driven targeting strategies, incorporating demographic, behavioral, and lookalike audiences.
- Optimizing campaign performance by monitoring and analyzing real-time metrics such as impressions, clicks, conversions, and CPA.
- Analyzing campaign data to identify trends and insights, enabling data-informed adjustments and optimizations.
- Collaborating with cross-functional teams, including sales, marketing, and creative, to ensure programmatic strategies align with overall marketing objectives.
Programmatic Campaign Manager
Cognizant
07.2018 - 02.2021
- Developed cutting edge performance digital media campaigns using ad technologies such as SSP's, DMPs, DSPs, Ad Exchanges, and Ad Servers
- Collaborated with agency partners and internal team members to achieve business objectives through programmatic campaigns
- Maintained detailed records of media plans and performance reports to ensure client satisfaction and campaign success
Campaign Manager
Regalix
08.2016 - 07.2018
- Provide assistance and guide SMBs succeed in their businesses
- Assist SMB advertisers with setup and optimization of their same store sales campaigns as per best practices for high ROI / ROAS
- Provide strategic/tactical recommendations for higher ROI / ROAS based on their historical data (Insights)
- Market and Up-sell more media inventory
- Raise awareness about Google's AdWords & Analytics Platforms for optimum utilization
- Proactively communicate on a daily basis with customers & ensure quality customer service/support
- Maintain excellent product knowledge and attend all training sessions keep the knowledge uptodate
- Ensure accurate and complete information is captured in customer relationship
- Respond to or meet and exceed daily targets in a timely and accurate fashion
- Provide daily / weekly / monthly reports on the key metrics associated with the process
Sales Specialist
Teletext India Limited
12.2012 - 07.2016
- Understand the key areas of business
- Preparing product plan perspective (Holiday planning including accommodation)
- Work along with the team members to sell the Holiday plan
- Schedule meetings with the Customers to analyze their requirements
- Maintain in timely deliverables to the customers
- Make sure that the delivered Holiday plan was flaws less to the extent possible by providing support where and when required
- Analyze the customer segments by generating reports related to the delivered product
- Publish different packages to the customers on need basis to showcase different varieties of plan in their budget
- Act as a Channel between the company and customer, which reduces direct pressure on customer in order to maintain a good relationship
Education
Master of Business Administration - MBA - Business, Management, Marketing, and Related Support Services
Aurora's PG College
01.2013 - 01.2015
Bachelor's degree - MECS
Osmania University
01.2006 - 01.2009
Skills
- Online Marketing Expertise
- PPC Campaign Management
- Expertise in Major DSPs
- Understanding of ad exchanges and real-time bidding (RTB) mechanisms
- Familiarity with data management platforms (DMPs) and data cleansing techniques
- Knowledge of programmatic ad formats (in-stream video, native ads, etc)
- Ad Server Integration Experience
Certification
Google Adwords Certified
Accomplishments
- Recognized for outstanding performance with the "Employee of the quarter" award.
- Mentored and developed several junior employees, facilitating their career advancement and success.
- Contributed time and expertise to a local non-profit organization, supporting their mission fulfillment.
- Spearheaded the successful launch of a new products
- Elevated customer satisfaction ratings
Timeline
Sr Programmatic Campaign Manager
Google Operations Center
02.2021 - Current
Programmatic Campaign Manager
Cognizant
07.2018 - 02.2021
Campaign Manager
Regalix
08.2016 - 07.2018
Master of Business Administration - MBA - Business, Management, Marketing, and Related Support Services
Aurora's PG College
01.2013 - 01.2015
Sales Specialist
Teletext India Limited
12.2012 - 07.2016
Bachelor's degree - MECS
Osmania University
01.2006 - 01.2009
Google Adwords Certified
Display & Video Certification DV360
Fundamentals of digital marketing
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