Sravan Vasishta Chilagani

Worked across 2 clients: Tracfone and, CVS-AETNA(Current)

• Implemented strategies that integrate with external data sources, business rules, and machine learning models to influence business decisions
• Collaborated with business stakeholders, product owners, and development teams to understand business goals, define decisioning requirements, and translate them into technical solutions
• Drove workshops and discussions to gather requirements and map business processes to Pega capabilities

• Role involves migration from multiple campaign setup to an omnichannel campaign setup for all use cases
• Instrumental in delivering the migration project from existing built framework to Next Best Action Designer Framework (v8.6.3)
• Configured Data Management and Secondary context using Context Dictionary, Profile Designer
• Configured ADMs to suggest Flight/Non-Flight Ancillaries based on behavior

• Clients worked: Vodafone - Spain, Verisure - Arlo, Arbetsformedlingen
• Decisioning has been performed across outbound channels: Email, SMS
• Implemented a MLP in less than 6 weeks E2E framework for email channel using Next Best Action Designer by partnering with Pegasystems (v8.6)
• Responsible in building Multilevel Decisioning and Customer Journeys

• Created multiple propositions to send customer centric communications across various channels
• Responsible in design and build of strategies, decision data, data transforms, when rules, proposition filters, adaptive models, data flows, marketing segments and campaigns
• Coordinated with systems partners to finalize designs and confirm requirements
• Involved in many PRPC, UI and logic development initiatives using Sections, flow actions, flows

• Clients involved: Verizon Wireless, Cox Communications, Everything Everywhere (EE)
• Worked with marketing teams to implement omnichannel marketing, ensuring that data-driven decisions are applied across channels
• Worked with technical teams to ensure seamless integration between marketing platforms and Pega
• Used A/B testing to optimize campaign elements and improve user engagement