Gardening
Sravya Janamanchi
Digital Marketing Professional
Hyderabad,TG
Overview
8
8
years of professional experience
10
10
Certifications
3
3
Languages
Work History
Tech Process Senior Associate
Google Operations Center
07.2023 - Current
- Working as "Tech Process Senior Associate" by implementing the HTML/Java Script code snippets for CMS platforms like Word Press, Shopify, Square Space, Wix and Magento for tracking the conversion actions.
- Having good working experience on Google Tag Manager which benefits the clients in creating all the tags and their respective triggers under a single Container.
- Evaluated market research outcomes for improved advertising strategy.
- Established clear objectives for marketing initiatives, guiding implementation and tracking the conversion events.
- Having working experience on Adobe Analytics tool in tracking the Conversion data via Google Analytics 4 for specific businesses.
Digital Media Senior Associate
Google Operations Center
08.2022 - 06.2023
- Worked as "Digital Media Senior Associate" and having good knowledge on Google Search Console tool and help the clients to identify and fix the website issues.
- Conducted in-depth research and developed targeted prospect lists for planned campaigns and events.
- Created comprehensive reports and delivered presentations to high-level stakeholders.
- Assist the clients in finding the Malicious links found in the website and fix them in the Standard Search as well in the Standard Display Ad campaigns.
- Help to monitor the entire website performance and also suggest the clients with good areas of improvement to increase the visibility of their ads.
- Suggest them with the suitable Ad campaigns based on their business and also guided them in implementing the tracking codes on the right web pages.
- Reviewed work of junior associates, identified knowledge gaps, corrected mistakes and recommended changes to prevent future mistakes and improve performance.
Google Ads Generalist
Google Operations Center
12.2020 - 07.2022
- Worked as "Google Ads Generalist" to deliver effective service strategies to our clients.
- Closely working on external client facing products like Google Ads (Search, Display, Shopping and Mobile advertising) and Analytics (Web Analytics to measure Pay Per Click (PPC) and Return On Investment (ROI)) providing support to clients and advertisers directly on campaign performance-related issues.
- Troubleshooted and resolved issues related to Google Analytics. This includes technical troubleshooting of issues related to GA Integrations, Billing, Account Setup, Mobile related issues, Ads Disapproval,Trademarks, Setting up Conversion Tracking, helped with the best Optimization tips in order to improve the performance of their ads.
- Increased website traffic and sales through targeted PPC campaigns.
- Delivered exceptional service to each client by listening to concerns and answering questions.
- Created Marketing campaigns using Google Analytics and Adobe Analytics.
- Interacted with teams in multiple languages and provided clarification.
Large Customer Sales - Ads Optimization Specialist
Google Operations Center
07.2020 - 11.2020
- Worked as "Google Ads Optimizer" where I focused on improving the Ads performance of Search campaigns in Google Ads platform and implementing the suggested recommendations to all the LCS (Large Customer Sales) customers in order to maintain good optimization score.
- Collaborated with team members to achieve target results.
- Identified issues, analyzed information and provided solutions to problems.
- Maintained clean, safe working environments to eliminate accident risks.
- Trained and mentored employees to maximise team performance.
- Improved client consultations and determined needs through team management.
- Applied effective upselling techniques to increase per-sale revenues.
- Developed expertise and knowledge for consistent delivery of outstanding quality services.
- Led steady and productive operations.
- The ads are uploaded via Google Ads Editor as well as through Bulk upload process based on the Ad formats.
Metrics and Reporting Senior Associate
Google Operations Center
08.2019 - 06.2020
- Worked as "Senior Campaign Media Manager" where I worked closely with the “Revenue Systems Operations” team where I used to check the rates and budgets of the ads across the globe before launching them on Youtube.
- Handled branded clients like Hindustan Unilever, Sony, Apple, Adidas and Nestle.
- Detailed operations activities by producing and distributing high-quality reports like Athena where the data needs to be submitted after the ad campaigns end and measured the overall ad campaign's performance while the campaigns are in delivering state.
- Helped the team with assignments and deliverables.
- Diffused challenging situations using conflict management techniques.
- Thrived in fast-paced environment with energy and enthusiasm.
- Demonstrated consistent hard work and dedication to achieve results and improve operations.
Business Operations Associate
Accenture Solutions Pvt.Ltd
05.2017 - 07.2019
- Worked as a "Campaign Media Manager" where an application is developed for the video ads to go live on Youtube with the help of some creative assets such as Youtube Video URL, Click Through URL, Impression Pixels(Double Click, Sizmek, Flash Talk,Moat, Kantar, IAS which also includes Quartile Pixels) and a companion banner.This application is mainly focused on creating brand awareness about the ad and for tracking the viewers for each ad.
- Took the campaigns live across the globe for several products like Instream Ads, Video Mastheads, Vast Tags, In-Video Ads and Programmatic Ad Campaigns.
- Maintained and built positive client relationships.
- Employed excellent time-management skills to maximise task completion and reduce errors.
- Having good knowledge on DV360 Ad platform.
Service Delivery Specialist
Amazon Development Centre
06.2016 - 12.2016
- Worked as a "Service Delivery Specialist" by providing excellent customer support and guidance while dealing with complex complaints, offering an empathetic approach to maintain loyal customer relationships.
- Used excellent sales and upselling skills to increase customer order value while purchasing products.
- Provided an extensive background on product specifications, usability, prices and other details when requested by customers.
- Responded to customer emails, letters and phone calls within company's communication targets.
- Maintained outstanding customer relationships by going the extra mile to assist with needs and resolved queries.
- Recommended appropriate products or higher-value items based on customer preferences and requirements.
Education
Bachelor of Engineering - Computer Science and Engineering(CSE)
Matrusri Engineering college
Hyderabad, TelanganaBoard of Intermediate Education - MPC
Krishnaveni Junior college
Kothagudem, Bhadradri DistrictSchooling -
Nava Bharat Public School
Palvoncha, Bhadradri DistrictSkills
A Passionate and a Profound Digital Marketer holding 7 years of work experience in campaign development, providing go-to-market strategies for a rapid growth in the client's businesses
undefinedAccomplishments
- Received “WOW” award as an outstanding performer from Google Operations Center.
- Received 'Best Employee' award for maintaining consistency in the metrics and meeting the deadlines of the task from the current firm.
- Received a great feedback from one of the Medium scale client where I helped him in reactivating the Google Ads account.
- Received "High Five" award for maintaining consistent performance.
- Awarded as STAR CATCHER for performing 100% quality work in Accenture Solutions Pvt Ltd.
- Achieved 100% quality score several times in Accenture Solutions Pvt Ltd.
- Received 'Best Singer' award several times till date.
Certification
Google Ads
Additional Information
https://www.linkedin.com/in/sravya-janamanchi19358911a
Interests
Listening to music
Singing
Timeline
Tech Process Senior Associate
Google Operations Center
07.2023 - Current
Digital Media Senior Associate
Google Operations Center
08.2022 - 06.2023
Google Ads Generalist
Google Operations Center
12.2020 - 07.2022
Large Customer Sales - Ads Optimization Specialist
Google Operations Center
07.2020 - 11.2020
Metrics and Reporting Senior Associate
Google Operations Center
08.2019 - 06.2020
Business Operations Associate
Accenture Solutions Pvt.Ltd
05.2017 - 07.2019
Service Delivery Specialist
Amazon Development Centre
06.2016 - 12.2016
Bachelor of Engineering - Computer Science and Engineering(CSE)
Matrusri Engineering college
Board of Intermediate Education - MPC
Krishnaveni Junior college
Schooling -
Nava Bharat Public School
Google Ads
Google Analytics(GA4)
Email Marketing
Adobe Analytics
Social Media Marketing
Lean Six Sigma White Belt Certification
Lean Six Sigma Yellow Belt Certification
DV360 Advertising
Search Engine Optimization (SEO)
Google Tag Manager(GTM)
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