Summary
Overview
Work History
Education
Skills
Disclaimer
Native Place
Personal Information
Certification
Timeline
Generic
Sreedevi ManjuBala Govindarajan

Sreedevi ManjuBala Govindarajan

Chennai

Summary

Dynamic operations leader with a proven track record at Sports Den, driving revenue generation and strategic planning across South India. Expert in market analysis and business expansion, I excel in cross-functional coordination and team management, achieving significant growth while enhancing operational excellence. Committed to delivering impactful results through innovative digital marketing strategies.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Head of Operations - South India

Sports Den & Picklersss by Sports Den
CHENNAI
09.2024 - Current

Operations Head – South India

  • Spearheaded overall business operations across South India, ensuring smooth administration and process efficiency.
  • Managed purchase, stock, and vendor coordination with strong cost control and timely supply chain support.
  • Handled business development, B2B partnerships, and credit management to expand market presence and drive growth.
  • Oversaw finance, billing, and purchase entries, ensuring accurate reporting and cash-flow management.
  • Led people management, including HR, attendance, payroll communication, and team delegation.
  • Drove forecasting, budgeting, and revenue model execution, aligning operations with profitability goals.
  • Provided Executive Assistance to the Chairman, including:
    Preparing strategic business reports, presentations, and market analysis for decision-making.
    Coordinating high-level meetings, agendas, and follow-ups across departments.
    Handling confidential correspondence and communication on behalf of the Chairman.
    Supporting project planning, monitoring execution, and aligning outcomes with business goals.
    Acting as a bridge between the Chairman and internal teams/vendors for seamless coordination.

Head - Planning & Promotions

Asan Group of Educational Institutions
08.2023 - 08.2024
  • Conducting Workshop / Promotion and supporting for Admission Drive in all Schools & Colleges (arts & science, Engineering & Dental College)
  • Vendor Management– CCTV, broadband, Biometric, school furnitures and stationery materials
  • Individual Institution wise– Analysis Report– studying the Location/People Income/ Nature of the employment –setting the Target
  • Website Management - Website update, Social media marketing, Admission Campaign, Outdoor Marketing & Promotion
  • Working closely with the Director, Principal, and the Admission Coordinators to achieve the set Target.
  • Working closely with the Digital Marketing Team – School Engagement Activities, Social Media Promotional and Admission Activities– live stream
  • Content Development for E-Brochure
  • Co-Scholastic E-Content Structured curriculum development with 35 weeks lesson plan and Video lesson development for Google Classroom

Business Head – Marketing, Admission & Co-Scholastic Program

Velammal Group of Schools
Chennai
05.2019 - 01.2023
  • Responsible for Revenue Generation – Target – 6 crores for Co-Scholastic Premium program given as a during school activity– 28 Schools in Chennai & other Districts of Tamilnadu.
  • Designing the Revenue Generation Program for the Academic year (during school program/online/blended program)
  • Promoting the Cambridge Examination exam as a Revenue Generation Program - Center Exam Manager (CEM) for Cambridge English International Examination
  • Conducting Workshop / Promotion and supporting for Admission Drive in all Schools.
  • Vendor Management– Monthly Profit and Loss Account responsibility
  • Individual School wise– Analysis Report– studying the Location/People Income/ Nature of the employment –setting the Target
  • Working closely with the Director, Principal, and the Admission Coordinators to achieve the set Target.
  • Working closely with the Digital Marketing Team – School Engagement Activities, Social Media Promotional and Admission Activities– live stream
  • Content Development for E-Brochure
  • Co-Scholastic E-Content Structured curriculum development with 35 weeks lesson plan and Video lesson development for Google Classroom

Regional Head Operations/Sales/Marketing

Lilrahmas School of Fine Arts
Chennai
11.2017 - 04.2019
  • Strategic Planning and defining approach for business growth and business expansion.
  • Second line for the CEO
  • Setting up the target and providing necessary training to team regarding the approach.
  • Strengthening in all departments to the set goals.
  • Business development through identifying the franchise opportunity.
  • Sole responsible for Customer satisfaction and retention.
  • Sole responsible for Sales and Marketing

Centre Head - Chennai

Manya Groups
06.2016 - 10.2017
  • Implement and execute targeted plans to achieve product-specific goals.
  • Track all leads and maximize conversion rates through effective team management.
  • Drive multi-product sales to increase overall revenue.
  • Provide support to the sales team, ensuring successful closures with high-quality service delivery.
  • Optimize batch planning and oversee daily operational activities for efficiency.
  • Manage Management Information Systems (MIS) and coordinate with the Accounts and Administration departments.
  • Ensure timely resolution of all customer complaints.
  • Develop profitability plans by product and center to drive business growth.
  • Focus on new business development while ensuring high levels of client retention.
  • Plan and execute marketing activities, including Above The Line (ATL) and Below The Line (BTL) strategies, as well as promotional campaigns.
  • Build and nurture strong professional partnerships with educational institutions and other key business partners.

Team Head

Efusion Solution Pvt Ltd
06.2013 - 04.2016
  • Company Overview: Singapore
  • Deliver high-quality telemarketing services, focusing on credit card and personal loan offerings, directly to customers.
  • Ensure full compliance with all regulations and procedures in the account opening and account maintenance processes.
  • Build and maintain strong, long-term banking relationships with both existing and potential customers.
  • Assist customers in selecting the appropriate coverage options, guide them through the plan setup, and provide accurate billing information (monthly or annually).
  • Uphold the highest standards of service delivery to customers, helping to cultivate customer loyalty through quality products and services.
  • Collaborate with team members to meet customer banking and concierge needs while achieving sales targets and business objectives.
  • Actively cross-sell relevant promotions and products tailored to the customer's needs.
  • Foster interest in each customer interaction and actively pursue sales opportunities.
  • Identify potential cross-sell opportunities during customer interactions to enhance service offerings.
  • Consistently provide exceptional service to ensure total customer satisfaction.
  • Serve as a one-stop solution for customers, offering personalized assistance over the phone regarding banking products, account inquiries, and services in an efficient manner.
  • Singapore

Senior Sales Manager

Aviva Life Insurance
Trichy
05.2007 - 04.2013
  • Conducting promotional activities for increasing the productivity of the company.
  • Presenting and explaining insurance policy options based upon prospective clients' needs.
  • Gaining new business by identifying and exploiting opportunities in the local market.
  • Developing and maintaining good working relationships with clients, primarily insurance brokers and independent financial advisers.
  • Monitoring and reporting on performance against agreed sales targets, sometimes including monitoring the Performance of other sales staff.
  • Delivering good customer service by responding swiftly to queries and concerns from clients.
  • Determine the price tag and discount rates.
  • Resolve the customer’s grievances.
  • Monitor customer’s preferences and determine focus on sales efforts.
  • Working closely with clients, continuously provide them investment advice and attempt to meet their clients financial and investment goals.
  • Assist the sales manager in day to day work.
  • Performed market research surveys on customer needs and requirements and generated repeat business through successful client follow-up.

Marketing Manager

SARASWATHI GROUPS
Coimbatore
03.2002 - 04.2007
  • Achieve marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews.
  • Developed 10 Lakhs Market within six months by understanding market from the scratch.
  • Meet marketing and sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions.
  • Determined annual and gross-profit plans by forecasting and developing annual sales quotas for regions.
  • Accomplished marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business.

Education

MBA - Business Administration

Indira Gandhi College, Bharathidasan University
Trichy
01.2003

PGDCA -

BDPS
Trichy
01.2001

BCOM -

Holy Cross, Bharathidasan University
Trichy
03-1999

BDPS, Trichy
Trichy
01.1999

Skills

  • Revenue Generation
  • Market analysis
  • Strategic planning
  • Business Expansion
  • Digital Marketing
  • Strategic Planning
  • Marketing & Sales Management
  • Business Development
  • Team Management
  • Business Analysis
  • Operational excellence
  • Cross-functional coordination
  • Safety management

Disclaimer

I (Sree Devi Manju Bala) hereby declare that the above information given by me is true to the best of my knowledge.

Native Place

Trichy

Personal Information

  • Age: 45
  • Passport Number: L3826104
  • Father's Name: Govindarajan
  • Date of Birth: 04/29/79
  • Gender: Female
  • Nationality: Indian
  • Marital Status: Married

Certification

Perusing

Timeline

Head of Operations - South India

Sports Den & Picklersss by Sports Den
09.2024 - Current

Head - Planning & Promotions

Asan Group of Educational Institutions
08.2023 - 08.2024

Business Head – Marketing, Admission & Co-Scholastic Program

Velammal Group of Schools
05.2019 - 01.2023

Regional Head Operations/Sales/Marketing

Lilrahmas School of Fine Arts
11.2017 - 04.2019

Centre Head - Chennai

Manya Groups
06.2016 - 10.2017

Team Head

Efusion Solution Pvt Ltd
06.2013 - 04.2016

Senior Sales Manager

Aviva Life Insurance
05.2007 - 04.2013

Marketing Manager

SARASWATHI GROUPS
03.2002 - 04.2007

MBA - Business Administration

Indira Gandhi College, Bharathidasan University

PGDCA -

BDPS

BCOM -

Holy Cross, Bharathidasan University

BDPS, Trichy
Sreedevi ManjuBala Govindarajan