Sreedevi Lakkoju
Hyderabad
Summary
Results-driven Information Process Enabler, Email Marketing Specialist & Eloqua developer with 10 years of experience in managing Email communication, creating, implementing, and optimizing email marketing campaigns. Strengths include a strong knowledge of CRM systems, customer segmentation strategies, and A/B testing, Unit testing, Functional testing, Regression testing, End-to-End testing.
Overview
7
7
years of professional experience
Work History
Email Marketing Specialist
TATA CONSULTANCY SERVICES
01.2018 - 12.2021
- Worked on Oracle Eloqua automation tool associated with Campaign Management in Scrum Team
- Developing and executing email marketing campaigns, analyzing campaign performance, and collaborating with other teams
- Create visually appealing emails that are user-friendly, and mobile-friendly
- Craft email copies, and proofread them to ensure they are clear and effective
- Use segmentation techniques to increase campaign effectiveness in lead generation
- Synchronizing the Eloqua campaigns with Salesforce in order to get exceptional results in lead generation
- Driving A/B testing in order to determine which campaign is performing better for a given goal
- Collaborate closely with different internal stakeholders (Program Managers, Field Marketing team, Data Services team) to execute campaigns with speed and agility
- Worked on creating and presenting weekly and monthly reports for the promotional campaigns
Senior Information Enabler
TATA CONSULTANCY SERVICES
01.2015 - 12.2018
- Complete ownership of email as a medium to drive actions from the end consumers
- Worked on SAP tool, Email support process for Yellow pages product
- Understanding the customer queries and provides solution via emails
- Process, Raise refund requests from backend using SAP tool
- Process as trained providing quality design and ideas that exceed customer expectations and which will deliver high traffic for their business
- Contribute towards process improvement and re-engineering processes to bring about operational efficiency / better productivity
- Quality control by regularly monitoring & evaluating Emails, Reviews, Chat interactions
Education
MCA -
JNTU University
01.2010
B.A - M.E.S
Nagarjuna University
01.2006
Skills
- Email marketing
- Campaign management
- A/B testing, unit testing, functional testing, regression testing, and end-to-end testing
- Jira, Azure DevOps, and Wrike collaboration tools
- Agile
- Scrum
- Salesforce
- HTML5, CSS, XML
- Microsoft Word, Microsoft PowerPoint, Microsoft Excel
Accomplishments
- Received 1 On The Spot Award
- 2 Applause Awards
- 3 Star Performer Awards
- 2 Service & Commitment Awards
- 1 Champions League Team Award
- 7 Appreciations
Timeline
Email Marketing Specialist
TATA CONSULTANCY SERVICES
01.2018 - 12.2021
Senior Information Enabler
TATA CONSULTANCY SERVICES
01.2015 - 12.2018
MCA -
JNTU University
B.A - M.E.S
Nagarjuna University
Similar Profiles
Vrunda ChindhadeVrunda Chindhade
HR Manager at Tata Consultancy Services, TCS, Tata Consultancy Services LimitedHR Manager at Tata Consultancy Services, TCS, Tata Consultancy Services Limited
Sreya BasuSreya Basu
Procare Analyst at Tata Steel(Tata Consultancy Services)Procare Analyst at Tata Steel(Tata Consultancy Services)
Arun VArun V
Program Manager at Tata consultancy services | Financial Ombudsman ServicesProgram Manager at Tata consultancy services | Financial Ombudsman Services
Naimish AgnihotriNaimish Agnihotri
Assistant Delivery Manager at Tata Consultancy Services, Global Shared ServicesAssistant Delivery Manager at Tata Consultancy Services, Global Shared Services
Sai Pratap GunturuSai Pratap Gunturu
Lead Data Analyst ( Senior Consultant) at Deloitte ConsultingLead Data Analyst ( Senior Consultant) at Deloitte Consulting