Sreeja

• Increased app discoverability by 20% and boosted user engagement by 15% through collaborative end-to-end analysis of Google Play Store storefront Merchandising, Search, and Recommendations.
• Reduced data processing time by 30% by implementing automated reporting systems using BigQuery-SQL, Google Analytics, and PLX Dashboards, enhancing team efficiency.
• Executed A/B testing and multivariate testing, resulting in 10% improvement in App downloads and 25% increase in user engagement based on statistically significant results.
• Build predictive user-centric and visitor centric models to optimize user-experience and boost app performance of various developers.
• Auto detect anomalies in analytic reports, perform RCA and highlight finding to product team to make decisions.

• Improved conversion rates by 15% through end-to-end analysis of Recommendation and Storefront Shopping Experience using Adobe Analytics and SQL.
• Reduced RCA turnaround time by 40% through proactive anomaly detection, enabling Product Team to make informed decisions faster.
• Affirmed success of A/B experiments by conducting pre-post detailed analysis, resulting in 25% increase in conversion rates and 20% uplift in key success metrics.
• Achieved 30% reduction in computing time by optimizing tracking tools, elevating metrics instrumentation, and automating processes, leading to improved Turnaround Time (TAT) for analytics tasks.

• Provide data reporting functions to business and technical community using SQL querying to enable team to gain insights into various part of business.
• Performed market analysis efficiently and achieved increasing sales by 24%, reduced procurement and advertising cost by 21% and recommended replenishment plan based on recursive sales pattern and demand.
• Managed planning and development of design and procedures for metric reports Analyze/maintain/update daily/weekly/monthly metrics on internal system and reporting tools.
• Synthesized business intelligence data to produce reports and polished presentations by highlighting findings and recommending changes.

• Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
• Monitored workflow to improve employee time management and increase productivity.
• Managed vendor performance to maximize profitability and achieve financial objectives by expanding vendor operations PAN India and increasing AOV.
• Assessed areas of Vendor service concern and developed improvement plans.

GPA : 7.2