Ahrefs
Sreejith Ammanathil
IT Business Analyst
Summary
Results-driven Digital Marketing Specialist with 8+ years of experience leading high-impact campaigns across the Middle East, USA, and Indian markets. Specialized in performance marketing with proven success in managing and scaling Google Ads and Meta Ads campaigns to drive conversions and maximize ROI. Skilled in SEO, content optimization, and analytics, with a strong grasp of digital trends and consumer behavior. Adept at crafting data-backed strategies that deliver real business outcomes for online education and service-based brands.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
Work History
Performance Marketing Manager
The Social Media Company
12.2024 - Current
- Led performance marketing for a fast-scaling online education platform, driving growth through Meta Ads and Google Ads with daily budgets ranging from ₹50K to ₹1L+.
- Built and optimized full-funnel ad strategies for course launches, live sessions, and webinars—resulting in measurable increases in sign-ups and revenue.
- Reduced Customer Acquisition Cost (CAC) by 30% through continuous A/B testing, creative optimization, and precise audience targeting.
- Managed retargeting, lookalike, and interest-based campaigns to maximize Lead Quality, Conversion Rate, and ROAS.
- Used Meta Business Manager, Google Ads, GA4, and Hotjar to monitor performance, generate insights, and guide decision-making.
- Created landing pages and UTM tracking strategies aligned with each funnel stage to boost user engagement and improve attribution accuracy.
- Collaborated with content, design, and video teams to craft compelling ad creatives optimized for scroll-stopping impact across formats (video, carousel, static).
- Implemented structured campaign testing frameworks and budget scaling playbooks to sustainably increase ad spend while maintaining profitability.
- Worked closely with sales and product teams to align marketing efforts with enrollment goals and user behavior data.
Digital Marketing & SEO Strategist
Various Clients (Middle East Focus)
08.2022 - 11.2024
- Conducted in-depth market research to analyze regional trends, consumer behavior, and competitive landscapes, ensuring campaigns were aligned with local preferences and cultural nuances.
- Led SEO strategy development, including keyword research, on-page optimization, and link-building efforts, resulting in an average 35% increase in organic traffic, improved search engine rankings, and enhanced visibility in competitive markets.
- Optimized technical SEO, performing audits and ensuring websites were fully optimized for speed, mobile-friendliness, and search engine crawlability.
- Managed and improved content strategy for SEO, including creating keyword-rich blog posts, articles, and landing page content that helped elevate organic search rankings and drive targeted traffic.
- Implemented advanced SEO tactics, such as schema markup, internal linking strategies, and content siloing, contributing to a stronger site structure and better search visibility.
- Designed and executed successful PPC campaigns on Google Ads, leveraging keyword targeting, ad extensions, and conversion tracking to achieve an average ROI of 5:1.
- Enhanced paid search efforts through constant A/B testing of ad creatives, bidding strategies, and landing pages, optimizing for both SEO and paid media synergy.
- Created and curated engaging, SEO-friendly content for social media platforms, driving significant growth in followers, engagement rates, and social shares.
- Utilized data-driven insights from advanced analytics tools (e.g., Google Analytics, SEMrush) to track SEO performance, identify traffic sources, and uncover opportunities for ongoing campaign optimization.
- Developed and optimized Amazon Ads campaigns, ensuring product listings were fully optimized for search within the Amazon ecosystem to boost visibility and sales.
- Collaborated with clients to optimize their digital presence through website redesigns, landing page improvements, and user experience enhancements, integrating SEO best practices for maximum impact.
- Conducted A/B testing for SEO performance, analyzing user behavior, click-through rates, and conversion data to refine strategies and improve SEO-driven results.
- Managed targeted email marketing campaigns, leveraging segmentation and personalization techniques to improve open rates, click-through rates, and drive organic traffic back to client websites.
- Provided in-depth training and consultation to clients’ internal teams on SEO best practices, helping them develop sustainable SEO strategies and adapt to emerging trends for long-term growth
Digital Marketing & SEO Manager
Vytals Wellbeing
12.2021 - 07.2022
- Developed and executed performance marketing strategies across multiple platforms, including website, Amazon, Flipkart, Google, and Facebook, to drive business growth and achieve KPIs.
- Collaborated with internal and external stakeholders to ensure alignment with business goals and objectives.
- Conducted in-depth product research using Amazon and Google to identify profitable products to launch.
- Designed and implemented a service-oriented tool to increase repeat customer purchases and improve customer retention through the website.
- Analyzed customer research, market trends, and competitor data to identify opportunities and improve marketing effectiveness.
- Developed and executed communication and content strategies for social communities to improve engagement.
- Responsible for sales projections, budgetary control, and overall planning of all digital marketing initiatives.
Digital Marketing & SEO Strategist
Various Clients (USA & UK Focused)
12.2018 - 11.2021
- Developed and executed comprehensive digital marketing strategies for a diverse portfolio of clients in the USA and UK, driving brand awareness, engagement, and sales.
- Conducted in-depth market research to understand regional trends and consumer behavior, customizing campaigns to align with local preferences and cultural nuances.
- Designed and implemented successful PPC campaigns on Google Ads, including Google Shopping Ads, achieving an average ROI of 6:1 through targeted ads, effective keyword optimization, and strategic budget allocation.
- Utilized advanced analytics tools (e.g., Google Analytics, SEMrush) to monitor and analyze campaign performance, providing clients with detailed reports and actionable insights for continuous improvement.
- Developed and managed Shopify stores for various clients, optimizing product listings, enhancing user experience, and integrating marketing tools to boost online sales.
- Implemented Google Shopping SEO strategies, optimizing product feeds and ensuring compliance with Google’s best practices, leading to higher visibility and increased traffic from Google Shopping.
- Managed Amazon Ads campaigns for both Amazon India and USA marketplaces, optimizing product listings and advertising strategies to maximize sales and visibility.
- Conducted A/B testing and user data analysis to refine marketing strategies, improve conversion rates, and enhance overall campaign effectiveness.
- Provided training and consultation to clients’ internal teams on digital marketing best practices, emerging trends, and platform-specific strategies, fostering long-term growth and self-sufficiency.
SEO Executive
AIG Insurance
11.2017 - 11.2018
- Worked with development team to properly implement SEO best practices on newly developed code.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
- Researched and implemented search engine optimization recommendations.
- Developed and implemented quality link-building strategies.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Reduced companies blog bounce rate from 51% to 11%.
Student SEO Executive
Marist College
07.2016 - 05.2017
- Taken part in the development of college web applications using HTML5, CSS3, JavaScript and PHP for Marist College student portal.
- Proposed new fraud removal option for Student Assignment Forum.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Used Microsoft Word and other software tools to create documents and other communications.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
Junior Executive
Tata Communications Transformation Services, TCTS
12.2013 - 12.2015
- Configure Wide Area Network or Local Area Network routers or related equipment.
- Provisioning Leased Line Services.
- Troubleshoot network or connectivity problems of users.
Education
Master of Science - Information Systems And Management
Marist College
01.2016 - 06.2017
Bachelor of Science - Electronics And Communications Engineering
Sri Shakthi Institute Of Engineering And Technology
08.2009 - 06.2013
Skills
Search Engine Optimization
Certification
Google Ads Search Certification
Software
Semrush
Heluim 10
Junglescout
Screaming Frog
Timeline
Performance Marketing Manager
The Social Media Company
12.2024 - Current
Digital Marketing & SEO Strategist
Various Clients (Middle East Focus)
08.2022 - 11.2024
Google Ads Search Certification
06-2022
LinkedIn Marketing Solutions Fundamental Exam
06-2022
Digital Marketing & SEO Manager
Vytals Wellbeing
12.2021 - 07.2022
Semrush Backlink Management Exam
10-2021
Semrush Keyword Research Exam
10-2021
Semrush Mobile SEO Exam
10-2021
Digital Marketing & SEO Strategist
Various Clients (USA & UK Focused)
12.2018 - 11.2021
SEO Executive
AIG Insurance
11.2017 - 11.2018
Student SEO Executive
Marist College
07.2016 - 05.2017
Master of Science - Information Systems And Management
Marist College
01.2016 - 06.2017
Junior Executive
Tata Communications Transformation Services, TCTS
12.2013 - 12.2015
Bachelor of Science - Electronics And Communications Engineering
Sri Shakthi Institute Of Engineering And Technology
08.2009 - 06.2013
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