Sreejith Sreekumar
Bangalore,India
Summary
Tech-savvy Digital marketing enthusiast, offering extensive experience in successful social media campaigns. Optimising marketing strategy through expertise in Social Media, Email Marketing, Content Creation and Basic SEO
Overview
4
4
years of professional experience
1
1
Certification
Work history
Email Marketer
Changing Tree Communications Private Limited
Bengaluru, Karnataka
02.2023 - Current
- Implemented Email Marketing Software from scratch for the company and multiple clients
- Generated close to 10 lakh revenue in a month for a US-based online pharmaceutical company
- Collaborated with clients from various industries, including e-commerce, pharmaceuticals, food and beverages, and B2B
- Created comprehensive automations encompassing WhatsApp, email, and AI chatbot functionalities.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
Email Marketing Specialist
Edureka
Bangalore , India
07.2022 - 03.2023
- Developed and implemented highly effective email campaigns
- Increased average open and click-through rates from 12% to 20% and from 0.9% to 2.0%
- Generated nearly 50 lakhs in revenue through targeted email campaigns for the PG Program
- Produced high-quality leads for the company
- Optimized engagement rates to ultimately drive conversions
- Crafted impactful email content
- Designed eye-catching, mobile-friendly templates
- Collaborated closely with cross-functional teams
- Stayed up-to-date on industry trends and best practices
Digital Marketing Associate
Omnex Systems
Chennai
04.2021 - 06.2022
- Created and promoted various email marketing campaigns to promote products and services using HubSpot and Icubes email marketing tools.
- Experience in working with Umbraco-CMS and HubSpot- CRM
- Website Updates and Landing Page creation
- Basic knowledge to design HTML templates
- Created and published strategic articles, blogs and newsletters across diverse platforms
- Planning and Implementing Social Media Promotions and Basic SEO activities
- Utilised Google Analytics to identify user patterns and adjusted strategy to maximise visitation.
- Improved departmental efficiencies by establishing a structured storage system for digital multimedia content files, using Google Drive, Dropbox, and Microsoft OneDrive.
Social Media Team Lead (Internship)
Ace Your Career by Spacemen Digital
HSR Layout, Bengaluru, Karnataka 560102, India
07.2020 - 04.2021
- Identified and implemented efficient cross-business communication processes through social media marketing.
- Reviewed posts to promote user interaction, increasing audience engagement for continued business growth.
- Proposed and deployed various social media campaigns to achieve more visibility (Brand Awareness)
- Maintained up-to-date awareness of new content formats, working with the social media team to establish possible pilot schemes.
- Sourced and produced interesting, relevant images, and video content for improved engagement.
- Worked as part of the 6-person team to develop their website and social media platforms.
- Optimized marketing strategy, by analyzing reports, website analytics, PPC initiatives, and campaigns.
- Performed keyword optimization tasks on a weekly basis, helping to maintain the website's top 2 ranking on Google searches.
Search Engine Optimisation Intern
Purplechalk
Chennai, India
01.2021 - 03.2021
- Performed website audit using various online tools
- Performed keyword research using Google keyword planner, Moz tool.
- Search engine submissions
- Link building
- Social media SEO
Digital Marketing Intern
Mozanta Technologies
Thiruvananthapuram, India
04.2020 - 07.2020
- Conducted a detailed social media and website audit to find out areas of improvements.
- Lead list creation using social media and various marketing tools.
- Done basic keyword research using google ads manager
- Created and published strategic articles, blogs and newsletters across companies social media platforms.
- Worked as part of the 2-person team to develop innovative branded marketing collateral for use by the sales team.
- Worked with the marketing department in creating an innovative, visually-appealing brand website to raise the company profile.
- Developed social media campaigns to maximise sales of the newly released software.
- Used various digital marketing tools to create dynamic, modern and effective marketing materials.
Education
Master of Business Administration - Marketing and Business Analytics
03.2021
Bachelor of Commerce (B.Com) - Commerce and Computer Application
03.2019
Skills
- Team leadership and motivation
- Social media strategy
- Content strategy
- Graphic design proficiency
- Expert in DaVinci Resolve, Adobe Spark Post and Adobe Illustrator
- Digital Marketing
- PPC initiatives and campaigns
- SEO knowledge
- Paid search campaigns
- Google Analytics
- Keyword Search
- WordPress
- Linkedin marketing
- Facebook marketing
- HubSpot and Zoho Campaigns
Certification
- Introduction to Search Engine Optimization (University of California, Davis )
- Fundamentals of Digital Marketing (Google)
- Digital marketing associate certification course (SMstudy - Global Accreditation Body for Sales and Marketing )
- Google analytics
- General Data Protection Regulations (LawSkills)
Accomplishments
- Supervision - Supervised social media team of six staff members.
- Coordinated design committee ( ASTHRA - International business symposium 2020 )
Languages
Malayalam
Native language
English
Advanced
C1
Hindi
Upper intermediate
B2
Tamil
Elementary
A2
Timeline
Email Marketer - Changing Tree Communications Private Limited
02.2023 - Current
Email Marketing Specialist - Edureka
07.2022 - 03.2023
Digital Marketing Associate - Omnex Systems
04.2021 - 06.2022
Search Engine Optimisation Intern - Purplechalk
01.2021 - 03.2021
Social Media Team Lead (Internship) - Ace Your Career by Spacemen Digital
07.2020 - 04.2021
Digital Marketing Intern - Mozanta Technologies
04.2020 - 07.2020
Amrita School of Business - Master of Business Administration, Marketing and Business Analytics
SICOMS ( University of Calicut ) - Bachelor of Commerce (B.Com), Commerce and Computer Application