Sreejith Srinivas
Bengaluru
Summary
Dedicated Business Analyst with a proven track record in leveraging data-driven insights to optimize admissions strategies and enhance overall operational efficiency at SRM University. Proficient in developing comprehensive dashboards to analyze admissions metrics, track KPIs against targets. Skilled in conducting in-depth research to identify areas for process improvement, driving continuous enhancement in business processes. Adept at comparing current data with historical trends to inform strategic decision-making and ensure alignment with organizational goals. Committed to delivering actionable recommendations that drive measurable results and contribute to the success of the institution
Overview
2
2
years of professional experience
1
1
Certification
Work History
Business Analyst
SRM University
Chennai
02.2024 - Current
- Assess the effectiveness of the Google Ads marketing campaigns through keyword audit, monitoring the campaign metrics, and report the same to enhance targeting and boost conversions within the set budget. Continuously conduct Competitive Analysis adjust the marketing approach as needed.
- Building Real Time Dashboards using Power BI to evaluate the business strategy deployed, KPIs and marketing campaigns, and present the actionable insights retrieved.
- Monitoring the admissions and other metrics set, and updating the areas of concern.
- A cross-functional responsibility to facilitate collaboration among the Marketing Team, Program Analysts, and Program Managers to guarantee achievement of revenue targets. Providing regular weekly reports regarding the progress.
- Data extraction and visualization as per the business request for Ad hoc analysis.
- Engaged in ETL, proactive data modeling and visualization activities for admissions across various disciplines, including utilizing Power BI.
Business Development Associate
Oda Class - Pigeon Education Technology Pvt Ltd
Bengaluru
08.2022 - 11.2023
- Responsible for converting the given set of leads into long term customers.
- Consistently met and also overachieved (touching 11.63%) weekly conversion Targets of 6% which translates to roughly ₹85,000 in revenue per week.
- Acquired the Top Performer (Sales) in multiple cycles.
- Implemented data-driven strategies to improve customer acquisition and retention rates.
- Achieved conversions through Cold calling, Lead Generation, Negotiations & Closing calls.
- Conducted market research to identify and understand customer needs, market trends and offerings provided by the competitor to develop business strategy and drive revenue growth.
Education
Bachelor of Engineering - Telecommunications Engineering
CMR Institute of Technology
Intermediate -
Sri Bhagwaan Mahaveer Jain College
Skills
- Data Querying
- Data Extraction
- Dashboards
- Business Strategy
- Data Analysis
- Campaign Performance Tracking
- KPI Tracking
- Business process improvement
- Data Visualization
- Data Modelling
- Competitor- Analysis
- Predictive Modelling
- Python
- SQL
- Tableau
- Excel
- CRM Systems
Certification
Masters Program - Business Analyst, Simplilearn Certified in collaboration with IBM, 2023
- CBAP, Worked extensively on BABOK Knowledge Areas and a project on the Canteen Ordering System for Unilever.
- SQL Training, Performed Data Querying, Filtering, and Manipulation and worked on the Qtech Employee Performance Mapping Project.
- Tableau Training, Performed Data Visualizations using calculated fields and parameters, created Dashboards and Stories to Analyze the Sales of DigiComp.
- Data Analysis and Visualization with Python, Gained exposure to Python libraries such as numpy, seaborn, matplotlib and worked on a Project that makes Predictions for the prices of used cars based on multiple variables.
- Mathematical Optimization for Business Problems, Gained exposure to Production Problems, Networking Problems, Linear Programming and different ways of modelling to counter the same.
- Business Analyst Capstone, Applied multiple concepts from the above courses to create a Restaurant Management System and analyze its sales across regions.
- Harvard Business Publishing Case Studies for Business Analysis, Discussed EV Card Case Study which stressed upon the Lean Startup Methodology, Benchmarking, Entrepreneurial Strategy and Product Market Fit Analysis.
Other Certifications
- Foundations of Project Management, Google, Coursera, 2022-08
- Learning Excel: Data Analysis, LinkedIn Learning, 2022-08
- Data Science Foundations, Great Learning, 2022-07
- Digital Media & Marketing Startegies, University of Illinois, Coursera, 2020-07
- Mediation and Conflict Resolution, ESSEC Business School, Coursera, 2020-05
Hobbies
- Business Case Studies
- Stocks
- Motorsport
- Books
Timeline
Business Analyst
SRM University
02.2024 - Current
Business Development Associate
Oda Class - Pigeon Education Technology Pvt Ltd
08.2022 - 11.2023
Bachelor of Engineering - Telecommunications Engineering
CMR Institute of Technology
Intermediate -
Sri Bhagwaan Mahaveer Jain College
Similar Profiles
RAHUL BONALARAHUL BONALA
Student Researcher at SRM UniversityStudent Researcher at SRM University
Abhishek ChaudharyAbhishek Chaudhary
Assistant Professor at SRM UniversityAssistant Professor at SRM University
Vaishnavi TirupatiVaishnavi Tirupati
Secretary - Reporting to Vice Chairman at SRM UniversitySecretary - Reporting to Vice Chairman at SRM University
Thallem Vishnuvardhan ReddyThallem Vishnuvardhan Reddy
Workshop at SRM UniversityWorkshop at SRM University
Sabir PashaSabir Pasha
Senior Technical Solutions Engineer at BARRACUDA NETWORKSSenior Technical Solutions Engineer at BARRACUDA NETWORKS