Sree Latha Diddekunta
Tadipatri
Summary
Results-driven SEM Analyst skilled at enhancing campaigns for maximum productivity and efficiency. Specialized in keyword research, ad copy optimization, and analytics interpretation to improve overall campaign performance. Excel in problem-solving, strategic thinking, and communication, ensuring seamless collaboration with team members and stakeholders to achieve business objectives.
Overview
3
3
years of professional experience
Work History
SEM Analyst
Thinking Hut IT Solutions Pvt Ltd
Pune
12.2021 - Current
- Managed PPC accounts across multiple platforms such as Google Ads & Bing Ads for multiple clients like US, UK & Canada
- Writing effective and creative ads which improve the click through rate.
- Identifying the potential and non-potential keywords based on Search terms report.
- Improving the keyword relevancy to the ad and landing page so as to increase CTR and Quality score.
- Knowledge on ad extensions which helps to increase Ad rank.
- Targeting display ads using options like display keywords, topics and demographics.
- Monitoring Key Performance Indicators – CTR, Quality score and Conversions.
- Avoiding unnecessary Keywords using negative match type.
- Regular team meetings which help’s in learning and improving day to day operations.
Education
Bachelor of Science And/with Education Degree - Bsc.computers
Saraswathi Degree College
Tadipatri05-2015
Skills
- Campaign optimization
- Market Research and Analysis
- KPIs Identification
- Google Analytics
- Campaign Launch and Lifecycle Management
- Keyword Research
- Performance reporting
Languages
Telugu
First Language
English
Upper Intermediate (B2)
B2
Hindi
Intermediate (B1)
B1
Timeline
SEM Analyst
Thinking Hut IT Solutions Pvt Ltd
12.2021 - Current
Bachelor of Science And/with Education Degree - Bsc.computers
Saraswathi Degree College
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