SREENA S
Alappuzha
Summary
Functional SEO and ad expert with strong background in web development, marketing and analytics and proven experience in link building and keyword strategy and optimization. Over 7 years of experience driving organic site traffic across multiple clients.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
Work History
SR. SEO SPECIALIST
PISERVE SOLUTIONS PVT LTD
04.2018 - Current
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Optimized website content and images to improve search engine rankings.
- Created customized marketing materials to increase product awareness.
- Created content strategies for digital media.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Managed search engine marketing budgets and tracked campaign performance.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Digital Marketing Expert
NESTSOFT TECHNOLOGIES
06.2016 - 04.2018
- Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through development and implementation of SEO strategies.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
FRONT END DEVELOPER
TELO INFOSYS PVT LTD
12.2015 - 01.2016
- Collaborated with stakeholders during development processes to confirm creative proposals and design best practices.
- Made recommendations for new technology integration based on suitability and alignment to business goals.
- Researched emerging web technologies and trends for possible incorporation into sites.
- Performed user experience quality assurance testing to identify and remedy shortcomings.
- Produced websites compatible with multiple browsers.
- Improved tools to boost user interaction and deliver design versatility.
- Coordinated with digital content manager to obtain content for updates and expansions.
Graphic Designer
TELO INFOSYS PVT LTD
02.2014 - 11.2014
- Met with customers to present mockups and collect information for adjustments.
- Developed creative design for print materials, brochures, banners, and signs.
- Completed final touches for projects such as images sizes and font selection.
- Created digital image files for use in digital and traditional printing methods.
Education
MD IN ALTERNATIVE SYSTEM (ACU)
OIUCM
2022
MBA - Management Information Systems
BHARATHIAR UNIVERSITY
Coimbatore, India06.2021
IYC INSTRUCTURE
INTERNATIONAL YOGA ALLIANCE
2021
DIPLOMA IN COUNCELING AND PSYCHOTHERAPY
VATHIL FOUNDATION
Kottayam, India2021
DIPLOMA IN ACU
BSS
ADOOR2020
Bachelor of Science - IT
EIILMU
05.2012
MASTER DIPLOMA IN ANIMATION AND MULTIMEDIA
ADOBE ( GTEC)
KERALA03.2011
Skills
- SEO proficiency
- Marketing support
- S/W TESTING
- Google Analytics
- Keyword Research
- User Experience
- Keyword analysis
- Keyword optimization
- SEO Strategies
- Problem-Solving
- Multitasking
Timeline
SR. SEO SPECIALIST
PISERVE SOLUTIONS PVT LTD
04.2018 - Current
Digital Marketing Expert
NESTSOFT TECHNOLOGIES
06.2016 - 04.2018
FRONT END DEVELOPER
TELO INFOSYS PVT LTD
12.2015 - 01.2016
Graphic Designer
TELO INFOSYS PVT LTD
02.2014 - 11.2014
MD IN ALTERNATIVE SYSTEM (ACU)
OIUCM
MBA - Management Information Systems
BHARATHIAR UNIVERSITY
IYC INSTRUCTURE
INTERNATIONAL YOGA ALLIANCE
DIPLOMA IN COUNCELING AND PSYCHOTHERAPY
VATHIL FOUNDATION
DIPLOMA IN ACU
BSS
Bachelor of Science - IT
EIILMU
MASTER DIPLOMA IN ANIMATION AND MULTIMEDIA
ADOBE ( GTEC)
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