SREENA S
Chengannur
Summary
Functional SEO and ad expert with strong background in web development, marketing and analytics and proven experience in link building and keyword strategy and optimization. Over 7 years of experience driving organic site traffic across multiple clients. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
12
12
years of professional experience
Work History
Digital Marketing Expert
NESTSOFT TECHNOLOGIES
- Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through development and implementation of SEO strategies.
SR. SEO SPECIALIST
PISERVE SOLUTIONS PVT LTD
04.2018 - Current
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
WordPress Designer and Developer
Nestsoft Technologies Pvt Ltd.
12.2015 - 01.2016
- Researched emerging web technologies and trends for possible incorporation into sites.
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
Graphic Designer
TELO INFOSYS PVT LTD
02.2014 - 11.2014
- Met with customers to present mockups and collect information for adjustments.
- Developed creative design for print materials, brochures, banners, and signs.
- Completed final touches for projects such as images sizes and font selection.
- Created digital image files for use in digital and traditional printing methods.
Education
MD IN ALTERNATIVE SYSTEM - undefined
OIUCM
01-2022
MBA - Management Information Systems
BHARATHIAR UNIVERSITY
Coimbatore, India06-2021
IYC INSTRUCTURE - undefined
INTERNATIONAL YOGA ALLIANCE
01-2021
DIPLOMA & PG DIPLOMA- Counceling And PSYCHOTHERAPY -
VATHIL FOUNDATION
Kottayam, India01-2021
DIPLOMA IN ACU - undefined
BSS
ADOOR01-2020
Bachelor of Science - IT
EIILMU
05-2012
MASTER DIPLOMA IN ANIMATION AND MULTIMEDIA - undefined
ADOBE ( GTEC)
KERALA03-2011
Skills
SEO proficiency
Keyword Research
Keyword optimization
Problem-Solving
S/W TESTING
Google Analytics
Keyword analysis
SEO Strategies
Meta & Google Ads
Multitasking
WEBSITES WORKED
- Www.piserve.com
- Www.safetywhat.com
- Www.sysally.com
- Www.nestsoft.com
- Www.idealenvironmentalsolutions.com
- Www.munnartentcamps.com
- Www.snbagrishop.com
- Www.stxavierspanchgani.org
- Www.bgscollege.com
Timeline
SR. SEO SPECIALIST
PISERVE SOLUTIONS PVT LTD
04.2018 - Current
WordPress Designer and Developer
Nestsoft Technologies Pvt Ltd.
12.2015 - 01.2016
Graphic Designer
TELO INFOSYS PVT LTD
02.2014 - 11.2014
MASTER DIPLOMA IN ANIMATION AND MULTIMEDIA - undefined
ADOBE ( GTEC)
Bachelor of Science - IT
EIILMU
DIPLOMA IN ACU - undefined
BSS
IYC INSTRUCTURE - undefined
INTERNATIONAL YOGA ALLIANCE
MBA - Management Information Systems
BHARATHIAR UNIVERSITY
MD IN ALTERNATIVE SYSTEM - undefined
OIUCM
Digital Marketing Expert
NESTSOFT TECHNOLOGIES
DIPLOMA & PG DIPLOMA- Counceling And PSYCHOTHERAPY -
VATHIL FOUNDATION