SREENIVAS AKELLA
HYDERABAD
Summary
Finance professional with 25+ years of experience in Accounts Receivable, Accounting, and Compliance. Currently running my own business, leading a team of 10, and delivering over 95% customer satisfaction through tailored financial solutions. Proven track record, skilled in billing cycles, collections, financial reporting, and process automation, with a strong track record of reducing DSO by 60% to 70%, and improving cash flow, as well as risk management to support business growth.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Business Owner
Sreeya Services
HYDERABAD
05.2020 - Current
- Streamlining financial operations, client billing, and revenue processes
- Leading a team of 10 employees to enhance operational efficiency
- Implementing automated financial tracking, reducing manual errors by 55%
- Customizing travel solutions, maintaining 95%+ client satisfaction
Senior Manager – Accounts (AR & Finance)
Thomas Cook (India) Ltd. & SOTC
HYDERABAD
05.1996 - 05.2020
With 24 years of dedicated experience, consistently delivered high-impact results in finance, operations, and customer service across Andhra Pradesh and Telangana.
- Managed Accounts Receivable for 28 branches and franchisees, maintaining 95%+ on-time collections and improving branch-level cash flow.
- Reduced outstanding receivables by 40%, enhancing liquidity and enabling faster reinvestment in operations.
- Trained 25+ finance professionals in AR processes, ERP systems, and collections strategy, resulting in 25–30% efficiency gains and consistent SOP adoption.
- Supported branch managers with financial insights and MIS reporting, contributing to a 10–15% revenue increase through data-driven decision-making.
- Managed branch accounting operations, including daily bookkeeping, ledger maintenance, account reconciliation, and month-end closing, ensuring accuracy and policy compliance.
- Oversaw payments across key sectors such as airlines (transitioned from individual bookings to BSP), hotels, and motor services, focusing on timely vendor reconciliations and accurate processing.
- Conducted regular audits at branches and franchisees to ensure compliance, financial accuracy, and adherence to internal controls.
- Designed and delivered customized travel packages for 1,000+ clients, achieving 95%+ satisfaction ratings while meeting tight budget requirements.
- Honored with the Silver Jubilee Award at 20 years for exceptional service, leadership, and long-term contributions.
Branch Accountant
STIC Travels Pvt. Ltd.
04.1995 - 01.1996
- Managed cash flow, bank operations, and reconciliation
- Handled accounts payable/receivable, ensuring timely payments
- Conducted TDS calculations, ESI, and PF payments
Education
Bachelor of Commerce (B.Com) -
Osmania University
01.1990
Skills
- Strategic Financial Planning – Optimized revenue cycles, increasing profitability by 30%
- Credit control and cash flow – reduced DSO by 50%, ensuring timely collections
- Financial Reporting and Compliance – Expertise in GST, TDS, RBI regulations, and audits
- Debtors Collection and Recovery – Implemented proactive strategies, reducing bad debts by 20% to 25%
- ERP and Accounting Systems – Proficient in SAP 60, Microsoft Office, and financial software
Certification
CA Articleship
Venugopal & Chenoy, Chartered Accountants — 1993
- Performed statutory, internal, and tax audits across sectors such as banking, GFCL, Food Corporation, Provident Fund (PF), manufacturing, services, and trading industries
- Gained hands-on experience in financial reporting, compliance checks, and regulatory audit procedures
Management Skills Training Program – IIM Indore (2006)
- Completed a 2-week intensive training course focused on core management and leadership skills.
- First representative from Thomas Cook (Andhra Pradesh & Telangana) selected to attend the program.
- Successfully submitted a project as part of the course requirements
Additional Training - 2018
- Completed the 'Coach the Coach' and 'Train the Trainer' programs, focused on HR and leadership competencies, enhancing team development, and training effectiveness
Accomplishments
- Awarded the Merit Award (1999) for outstanding performance in finance and accounts, selected from a pool of over 200 finance professionals across India
- Reduced accounts receivable backlog within 6 months for branches across major states, like Andhra Pradesh and Telangana, by 40% and 55%, significantly improving cash flow and operational liquidity
- Led AR transformation initiatives, achieving a 30% reduction in overdue payments through strategic aging analysis, and client engagement models
- Developed customized financial solutions tailored to client risk profiles, maintaining over 95% client satisfaction across key accounts and enterprise clients
Languages
Telugu
First Language
English
Advanced (C1)
C1
Hindi
Upper Intermediate (B2)
B2
Affiliations
- Won multiple trophies in carrom and table tennis at South Zone/state-level competitions
- Recognized for consistent performance and sportsmanship in intercollegiate and regional tournaments
Relocation & Availability
- Open to relocate and join immediately across India (metro cities) and abroad
- Actively seeking opportunities
Timeline
Business Owner
Sreeya Services
05.2020 - Current
Senior Manager – Accounts (AR & Finance)
Thomas Cook (India) Ltd. & SOTC
05.1996 - 05.2020
Branch Accountant
STIC Travels Pvt. Ltd.
04.1995 - 01.1996
Bachelor of Commerce (B.Com) -
Osmania University
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