Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Personal Information
Work Availability
Work Preference
Languages
Timeline
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SREENIVAS DUSI

SREENIVAS DUSI

Customer Life Cycle Management
CHENNAI

Summary

Senior Customer Service & Operations Leader | Telecom & Technology Expert.


Accomplished professional with 25+ years of experience driving excellence in Customer Service, Sales, Operations, Project Management, Marketing, and Training. Specialized in Telecom technologies, with a proven track record in Inbound and Outbound call center management, telemarketing, and customer experience optimization.


Key Strengths:


Operational Leadership: Reduced costs while enhancing service standards through process improvements, policy development, and team training.


Stakeholder & Team Management: Adept at building high-performing teams, fostering cross-functional collaboration, and maintaining regulatory compliance.


Strategic Problem-Solving: Strong analytical skills with a focus on relationship management, revenue growth, and scalable solutions.

Overview

28
28
years of professional experience
6
6
years of post-secondary education
7
7
Certifications
5
5
Languages

Work History

General Manager

Reliance Jio Infocomm Ltd
10.2020 - Current

Enterprise Customer Life Cycle Manager | Tamil Nadu

Owned end-to-end customer lifecycle for enterprise clients, ensuring revenue growth, retention, and compliance while enhancing service delivery.

Key Responsibilities & Achievements:

Revenue Optimization: Managed billing vs. collections, ensuring healthy cash flow while driving revenue through farming sales, cross-selling, and upselling multi-product solutions (ILL, MPLS, SIP, Broadband).

Customer Retention: Strengthened loyalty by resolving enterprise complaints for wireline products, improving service turnaround time, and ensuring SLA adherence.

Service Excellence: Led service support initiatives, streamlining processes to enhance customer experience and reduce churn.

Regulatory Compliance: Ensured 100% adherence to telecom regulations, avoiding penalties and maintaining operational integrity.

Multi-Product Growth: Increased wallet share by penetrating new telecom products into existing accounts, maximizing account value.
Owned end-to-end customer lifecycle for enterprise clients, ensuring revenue growth, retention, and compliance while enhancing service delivery.

Deputy General Manager

Reliance Jio Infocomm Ltd
11.2016 - 09.2020

Customer Life Cycle Management Lead – Telangana (Enterprise Segment)


Responsible for end-to-end Enterprise Customer Life Cycle Management across Telangana, ensuring optimal service delivery, revenue growth, and customer retention.

Key Responsibilities:

Managed Enterprise Billing vs. Collections, driving timely revenue realization.

Generated new revenue through farming sales, cross-sell/upsell strategies, and multi-product penetration.

Oversaw complaint management for wireline products, including ILL, MPLS, SIP, and Broadband, ensuring swift resolution and customer satisfaction.

Delivered robust service support to maintain high standards of enterprise customer engagement.

Ensured regulatory compliance across all operational and service processes.

Drove customer retention through proactive account management and service excellence.

Senior Manager

Bharti Airtel Ltd
01.2015 - 11.2016
  • Enterprise Sales Leader | AP & Telangana (Hunting & Farming Sales)
    Accountable for driving revenue growth through new client acquisition (hunting) and existing account expansion (farming) in the enterprise sector.

    Key Achievements & Responsibilities:

    Market Expansion: Spearheaded infrastructure growth by onboarding new Channel Partners, DSA’s, and DST teams, expanding market reach.

    Revenue Growth: Boosted sales through multi-product penetration, cross-selling, and upselling telecom solutions (PRI/SIP, MPLS, Cloud Telephony, etc.).

    Hunting Sales: Acquired new enterprise clients and MNP (Mobile Number Portability) accounts, securing untapped revenue streams.

    Farming Sales: Maximized existing account potential through strategic relationship management, ensuring repeat business & high retention.

    Stakeholder Engagement: Built long-term partnerships with enterprise clients, channel partners, and internal teams to align sales strategies with business goals.

Senior Manager

Bharti Airtel Ltd
Hyderabad, Andhra Pradesh & Telangana
11.2012 - 12.2014

Corporate Customer Relationship & Lifecycle Manager


Led end-to-end lifecycle management for corporate clients, ensuring high satisfaction, retention, and revenue optimization through strategic account handling and operational excellence.

Key Responsibilities:

Managed the entire customer lifecycle, from onboarding to ongoing support, Billing, Collections, and retention for corporate accounts.

Asst General Manager

Reliance Communications
Mumbai, Maharashtra
06.2011 - 11.2012

National Retail Operations Manager – Reliance Web World & Web World Express Stores (PAN India)


Led the nationwide operations of Reliance retail outlets, overseeing customer service, sales performance, and profitability across Reliance Web World and Web World Express stores.

Asst. General Manager

Reliance Communications
Bangalore, Karnataka
04.2010 - 06.2011

Corporate Customer Lifecycle Manager – Enterprise, Medium & Small Business Segments


Accountable for end-to-end Corporate Customer Life Cycle Management across all lines of business, covering Enterprise, Medium, and Small Corporate clients.

Asst. General Manager

Reliance Communications
Bangalore, Karnataka
02.2009 - 03.2010

Customer Service Head – Retail Business, Karnataka

Led customer lifecycle management for the postpaid and prepaid retail customer base across Karnataka, ensuring service excellence and business growth through strategic customer engagement.

Key Responsibilities:

Managed end-to-end retail customer lifecycle for both postpaid and prepaid segments.

Directed call center operations, ensuring high-quality customer interactions and performance KPIs.

Oversaw complaint management, driving resolution efficiency and customer satisfaction.

Tackled prepaid decay and churn through targeted retention initiatives and customer behavior analysis.

Drove cross-sell and upsell strategies, enhancing ARPU and customer value.

Manager

Tata Teleservices
Hyderabad, Visakhapatnam,Vijayawada, Andhra Pradesh
08.2006 - 02.2009

Led customer lifecycle management for the postpaid and prepaid retail customer base across the respective zones

Asst. Manager

Reliance Communications
Tirupati, Andhra Pradesh
08.2005 - 08.2006
  • Zonal CSD Head - Tirupati Zone

Call Center Supervisor

Reliance BPO (Reliance Communications)
Mumbai, Maharashtra
07.2002 - 07.2005

Call Center Operations Manager – Inbound & Outbound (Mumbai-based, PAN India Scope)


Managed inbound and outbound call center operations, with a key focus on service quality, efficiency, and workforce planning for regional and national operations.

Key Responsibilities:

Oversaw inbound call center operations for the Southern region, ensuring service KPIs and customer satisfaction metrics were consistently met.

Managed outbound call center operations, driving customer engagement, telemarketing campaigns, and lead generation.

Led workforce management for PAN India call center staffing, including forecasting, scheduling, and resource optimization to support peak and off-peak demands.

Computer Faculty

APTECH Computers
05.1997 - 07.2002
  • Computer Faculty for C,C++,Data Structures, Java, Visual Basic and other computer Packages.

Education

Master of Science - Information Technology

Karnataka University
06.1999 - 04.2001

Post Graduate Diploma - Business Administration

Symbiosis
06.1997 - 04.1999

Bachelor of Science - undefined

Nagarjuna University
06.1994 - 03.1997

Skills

Project Management

Certification

Sig Sigma Green Belt, Tata Teleservices, 06/08/08 - 11/08/08

Accomplishments

  • Ranked in Top 2 performers in 80% of annual appraisals throughout career
  • Recipient of multiple Top Performer Awards and executive commendations for exceptional results
  • Consistently recognized as #1 in key metrics (revenue growth, customer retention, etc.)

Personal Information

  • Date of Birth: 09/06/77
  • Gender: Male
  • Nationality: Indian
  • Marital Status: Married
  • Place of Birth: Gudivada, Andhra Pradesh

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

On-SiteRemoteHybrid

Important To Me

Career advancement

Languages

English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Telugu
Bilingual or Proficient (C2)
Tamil
Intermediate (B1)
Kannada
Intermediate (B1)

Timeline

General Manager

Reliance Jio Infocomm Ltd
10.2020 - Current

Deputy General Manager

Reliance Jio Infocomm Ltd
11.2016 - 09.2020

Senior Manager

Bharti Airtel Ltd
01.2015 - 11.2016

Senior Manager

Bharti Airtel Ltd
11.2012 - 12.2014

Asst General Manager

Reliance Communications
06.2011 - 11.2012

Asst. General Manager

Reliance Communications
04.2010 - 06.2011

Asst. General Manager

Reliance Communications
02.2009 - 03.2010

Manager

Tata Teleservices
08.2006 - 02.2009

Asst. Manager

Reliance Communications
08.2005 - 08.2006

Call Center Supervisor

Reliance BPO (Reliance Communications)
07.2002 - 07.2005

Master of Science - Information Technology

Karnataka University
06.1999 - 04.2001

Post Graduate Diploma - Business Administration

Symbiosis
06.1997 - 04.1999

Computer Faculty

APTECH Computers
05.1997 - 07.2002

Bachelor of Science - undefined

Nagarjuna University
06.1994 - 03.1997
SREENIVAS DUSICustomer Life Cycle Management