Sreenivasulu T

In this role, I led the digital marketing strategy at Juego Studio, driving substantial growth in conversion rates and revenue. Key contributions include:

• Conversion Rate Optimization (CRO): Implemented A/B testing on landing pages and ad copies, leading to a 250% increase in conversion rates. This optimization allowed for a leaner budget while achieving higher returns.
• Budget Optimization: Strategically reallocated the paid marketing budget, resulting in a 40% YoY reduction in marketing expenses without compromising performance.
• SEO and Organic Growth: Spearheaded SEO initiatives that led to a 30% growth in organic traffic YoY, enhancing the online visibility of Juego Studio’s core offerings in the gaming industry.
• Account-Based Marketing (ABM): Created and executed account-based marketing campaigns for high-value clients, achieving targeted engagement and boosting customer lifetime value.
• Cross-Functional Collaboration: Coordinated with the development team to align digital marketing strategies with the product roadmap, ensuring consistent messaging across all customer touchpoints.
• Strategic Campaign Management: Planned and executed multi-channel digital marketing campaigns, focusing on brand visibility and customer engagement.
• Data-Driven Analytics: Leveraged data analytics to optimize campaign performance, achieving KPIs related to reach, engagement, and ROI.
• Training & Mentorship: Guided junior team members, fostering a learning culture and improving their capabilities in campaign management and analytics.
• Target Reach: Achieved monthly and annual Leads targets. (Generated 120+ Monthly Leads)

• Working with the team on campaign ideation, creative strategy, targeting, segmentation, planning a detailed search engine optimisation strategy.
• Responsible for Creating Paid Campaigns (SEM, SMM)
• Analyse and report on digital advertising and website metrics to improve traffic & lead generation(It’s a startup Generated over 100+ Monthly Leads within 1 year).
• Maintaining Complete Website and end to end Branding, Promotions and strategy.
• Assist with managing google analytics, Semrush, search console - both tactically and strategically to understand our online digital experience acrossthe website and digital advertising channels
• Manage website CMS activities including page creation/layout, website maintenance, on-page SEO, recommending user experience updates.
• Creating & Running successful email marketing campaigns for lead generation & newsletter signups & work with the development team insetting up techniques to capture email lists.
• Support sales department provide insights and develop sales specific assets.

• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
• Drove cross-functional collaboration with focus on quality service delivery.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Developed and implemented successful digital marketing campaigns (Pay per click) to drive customer engagement and increase brand awareness.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Analyzed marketing data to develop insights and make recommendations on areas for optimization, increase customer conversions and generate MQLs impacting the revenue pipeline.
• Worked with internal SMEs and other teams (pre-sales/sales) to create or re-purpose content assets (blogs, social, whitepapers, case studies, event collateral) supporting events and other outreach activities.
• Achieved and exceeded monthly and annual Leads generation targets. (Generated over 200+ Monthly Leads)

• New content strategies to attain the thought leadership position
• Responsible for Creating Paid Campaigns (SEM, SMM)
• Strategic marketing plans to build awareness, loyalty, and engagement.
• Market research, target audience analysis, and prospect identification
• Search Engine visibility analysis, develop new content strategies
• Manage a team of high-performance creative and web designers, web developers, and content writers
• Campaigns strategy development and implementation
• Social media marketing strategies to increase brand visibility and lead flow
• New leads generation through online marketing.
• Understanding the requirements of the business team to implement marketing solutions. Working closely with Tech to implement these solutions.

• Performed OFF page SEO submission activities like Social Bookmarking, Blog, Directories, Business Listing & more to created high- quality backlinks followed by white hat techniques.
• Generating traffic and leads for clients through search engines, email and social media platforms.
• Monitor, track, and report on paid search metrics, including trend analysis
• Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing
• Responsible for analysis of competitor's website for all aspects of search engine optimization strategy.
• Responsible for implementation of web site including navigation
• Web statistics (Google analytics, Stat Counter, google web master).
• Preparing Pre Ranking Report and Post Ranking Reports
• Social Media Optimization (SMO):-Facebook, twitter, Digg, stumble upon etc
• Page rank improvement via Link posting, Directory, Articles, Blog, etc
• Handling Email Marketing campaigns & Handling Data gathering team to collect the data for various sectors .
• Doing Website Updations like daily base blog creation, webpage creation in responsive format.
• Preparing weekly and monthly report deliveries & Responsible for achieving targets in terms of ranking, and traffic On-page and Off-page activities & Social Media platform.