Google Analytics
Years of total professional experience
Sreeparna Roy
Growth Marketing
Kolkata,West Bengal
Summary
With total 14 years of experience, 8 in marketing I've led cross-functional teams in crafting effective marketing strategies, blending traditional and digital channels for optimal reach. My expertise spans into content creation, social media, SEO, email marketing, and automation. Adaptive to tech advancements and industry shifts, I believe in driving results, innovation, and collaborative success, through a consistent approach, enhancing brand visibility and revenue growth.
Overview
14
14
7
7
Years of Marketing experience
15
15
Marketing automation SOP
5
5
Industry expertise
Work History
Growth Officer, EMEA & APAC
Lighthouse SARL (Dynalight)
Remote
03.2021 - 01.2024
- Market & competition study led strategy executed that increased sales by 12% for FY21-22, and 15% for FY22-23 in new markets.
- Managed content planner for native digital channels & promotional campaigns yielding 23% email marketing success & 17% lead conversion success rate.
- Created compelling content that sells across channels viz. webinars, videos, stories, reels, demo presentations, etc.
- Managed social media accounts, increasing follower base by 70% and engagement by 50% through targeted content strategies.
- Conducted market research and competitor analysis to identify opportunities for growth and product differentiation.
- Utilized marketing automation tools such as HubSpot and Marketo to streamline lead nurturing processes and improve conversion rates.
- Collaborated with the sales team to develop collateral and sales enablement materials to support the sales cycle.
- Developed and managed annual marketing budgets.
- Handled tool audits conducted quarterly & reports shared with management for better ROI management.
- Redesigned user experience, site functionality, and traffic analysis, increasing lead capture by 30% every 60 days.
- Lead global teams through remote working platforms.
Senior Marketing Manager
Bliss Chocolates India Pvt. Ltd. (Smoor)
Bengaluru
04.2019 - 02.2021
- Spearheaded content strategy development and implementation, resulting in 40% increase in website traffic and 25% boost in conversion rates.
- Managed team of content creators, overseeing content creation, publication, and distribution across various platforms
- Utilized SEO best practices to improve organic search rankings, driving 30% increase in organic traffic within one year.
- Implemented data-driven approaches to content optimization, utilizing tools such as Google Analytics, SEMrush, and Ahrefs.
- Collaborated cross-functionally with product, design, and sales teams to align content initiatives with business objectives.
- Established and managed overall marketing budget for B2B / Enterprise segment.
- Strategic CRM management & marketing campaigns yielded higher lead generation by 12% for Qtr-I of FY 2020-21 and 27% annually.
- Led content marketing initiatives through native app & e-commerce catalogue management.
- Managed content calender for online (organic posts, promotions, campaigns) & retail outlet marketing (new store launch, seasonal product segment launch, promotions).
- Created loyalty programs and increased referral & retained business by whooping 35%.
- Designed, implemented, and enhanced national marketing initiatives (Eg. co-branding tie-ups with Cafe Coffee Day, Big Basket & Starbucks).
- Pulled up specific product segment (cake & cookie ) sales by 56% through B2B marketing promotions & collaborative initiative campaigns.
National Manager, Growth & Strategy
Mountain Trail Foods Pvt. Ltd. (Chai Point)
Bengaluru
03.2016 - 02.2019
- Handled end-to-end Enterprise/B2B business undertakings, from charting customer journeys to workflow design in CRM / ERP
- Developed comprehensive marketing strategy resulting in 37% growth in sales
- Primarily responsible for re-marketing & new product launch campaigns
- Developed and implemented long-term strategy that led to 2% growth in market share and 24% increase in profits (eg
- Managed B2B conferences through profit share, which resulted in high potential lead generation that contributed to 70% increase in sales funnel value)
- Headed Inside Sales team for Enterprise business, managing national team across 7 Tier-I cities
- Engineered sales-qualified funnel of worth Rs.33.87 Crore through varied marketing initiatives of digital channel promotion, campaigns & effective account management
- Coordinated closely with MIS & analytics team, for weekly, monthly & ad-hoc report analysis to prop strategic decisions towards P&L management (eg. eliminated 50% of slow-moving stock resulting in one-time Rs.400,000 inventory reductions).
Key Account Manager
Evolve Back Luxury Resorts (Prev. Orange County Resorts)
Bengaluru
04.2013 - 02.2016
- Grew customer base by 15% by leveraging existing customer relationships and identifying new opportunities through competition analysis & customized deals (viz
- C-suite stay for AGM by corporates)
- Capitalized on cross & upselling opportunities through effective management of CRM management, resulting in 25% increased revenues
- Delivered unique purchase experiences, and managed customer loyalty program that increased customer retention by 36%
- Assisted in recruiting, hiring, and training of team members
- Created and implemented customer onboarding processes that reduced onboarding time by 30% effectively
- Involved in market research in tracking trends and created promotional & educational content for campaigns & collaterals
- Achieved 92% customer satisfaction ratings from major clients through regular feedback and proactive problem resolution.
Business Development Manager
AppsBee Technology Pvt. Ltd.
Kolkata
08.2009 - 02.2011
- Managed 57 clients and coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Customer targets through profiling service-based offers with 18% retention in 2 quarters of the first year.
- Project bidding through portals like Elance, Guru, etc.
- Identifying, qualifying, and securing business opportunities; coordinating business generation activities; developing customized targeted sales strategies for Europe& New Zealand Markets
- Maintained meticulous client notes & created reports and presentations detailing business development activities.
Client Relationship Executive
Indusnet Technologies Pvt. Ltd.
Kolkata
09.2008 - 07.2009
- Participated in client meetings and prepared client-facing materials
- Managing IT project delivery with sound understanding of various IT tools with end-to-end ownership to ensure successful completion of client projects
- Generate new business opportunities by way of account mining
- Responsible for client onboarding and management
- Negotiated & drafted proposals and contracts for major clients with accountability for accurate monthly resource forecasting
- Maintained positive and productive relationship with client, resulting in consistently high customer satisfaction ratings and 16% new customer profiling through referrals.
Education
PGP in Strategic Digital Marketing -
Great Lakes Institute Of Management
Gurgaon 11.2020 - 05.2021
MBA - Marketing
Mount Carmel Institute Of Management
Bengaluru 05.2011 - 05.2013
Bachelor of Science - Chemistry
University Of Calcutta
Kolkata 07.2003 - 05.2008
Skills
A/B Testing and Experimentation
Accomplishments
- Rocket Fuel, 09/01/17, Awarded the best contributor to fast segment growth at Chai Point as National Manager of Enterprise Strategy for 30% new installation within a year of the new product launch., Bengaluru
- Leading Light, 11/01/18, Awarded for being a consistent contributor at Chai Point through effective market entry strategies and managing new business onboarding & redressal techniques to save time., Bengaluru
Details
Kolkata, +919742687228, sreeparna.sr@gmail.com, https://www.linkedin.com/in/sreeparnaroy/
Software
SEMrush
Ahrefs
HubSpot
Marketo
WordPress
Google Adwords
Invideo
Canva
Adobe XD
Figma
Google Display & Video 360
ActiveCampaign
GetResponse
Certification
Certificate in Business Intelligence with Power BI & Tableau
Timeline
Certificate by Meta in Facebook Marketing
02-2024
Certificate in Business Intelligence with Power BI & Tableau
07-2023
Growth Officer, EMEA & APAC
Lighthouse SARL (Dynalight)
03.2021 - 01.2024
PGP in Strategic Digital Marketing -
Great Lakes Institute Of Management
11.2020 - 05.2021
Senior Marketing Manager
Bliss Chocolates India Pvt. Ltd. (Smoor)
04.2019 - 02.2021
National Manager, Growth & Strategy
Mountain Trail Foods Pvt. Ltd. (Chai Point)
03.2016 - 02.2019
Key Account Manager
Evolve Back Luxury Resorts (Prev. Orange County Resorts)
04.2013 - 02.2016
MBA - Marketing
Mount Carmel Institute Of Management
05.2011 - 05.2013
Business Development Manager
AppsBee Technology Pvt. Ltd.
08.2009 - 02.2011
Client Relationship Executive
Indusnet Technologies Pvt. Ltd.
09.2008 - 07.2009
Bachelor of Science - Chemistry
University Of Calcutta
07.2003 - 05.2008
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