Sreeram Bhaskar

· Steered the agency's strategic direction and daily operations, managing and guiding a team of marketing professionals.

· Managed the development and execution of multi-channel marketing campaigns focused on market, brand, product, and sales objectives, ensuring alignment with brand goals.

· Created and delivered persuasive pitches and proposals to clients across various industries, effectively highlighting the agency’s value proposition.

· Led and mentored a diverse team including account managers, client servicing managers, creative directors, production staff, and digital marketers.

· Enhanced the agency’s market presence through strategic branding and positioning.

· Managed the full lifecycle of intellectual properties, overseeing all stages from conception through to development, launch, and iterative improvements.

· Oversaw vendor and financial management, including budgeting, forecasting, quotations, and cost control.

· Generated comprehensive reports and presentations for clients and internal stakeholders, focusing on campaign performance, market trends, and strategic insights.

Key Achievements:

· Successfully transitioned the agency from a production house to a brand management firm, achieving a 14% increase in revenue and an 8% rise in client acquisition.

· Led a high-impact campaign that boosted client engagement and increased brand awareness by 8-10%.

· Implemented a new project management system, improving team efficiency and reducing project turnaround time.

· Developed and executed comprehensive brand strategies, including style guides, brand guidelines, vision, and value propositions for both short-term and long-term objectives.

· Translated brand insights into actionable Go-To-Market (GTM) strategies.

· Planned and implemented omnichannel marketing campaigns across offline and online activities.

· Built and led a high-performing marketing team for demand generation, research, and campaign execution, and channel-specific marketing.

• Designed and executed go-to-market strategies to meet client and brand objectives, utilizing a range of strategic ATL/BTL activities across diverse business verticals.
• Achieved 26% revenue growth over three years by acquiring new clients through targeted prospecting and industry-specific strategies.
• Created and delivered thought leadership programs in multiple formats, including events, e-books, webinars, blogs, and videos

• Continuously enhanced brand presence, leading to increased sales and more beneficial relationships.
• Cultivated existing client relationships while actively developing new connections to attract potential clients.
• Proactively identified and addressed gaps in the sales and marketing processes by implementing innovative approaches

• Planned and executed demand generation marketing campaigns across Southeast Asia (SEA) for diverse business segments.
• Effectively implemented MAT - marketing automation tools across business disciplines.
• Oversaw marketing budgets and developed forecasting strategies for campaign tactics in the Southeast Asia (SEA) region.

· Managed existing customer relationships and generated new opportunities by cross-selling and up-selling IT security products and services across ASEAN and ANZ markets.

· Identified key market segments to design and implement programs aimed at revenue growth and customer retention.

• Conducted business and market research and analysis.

• Identified business opportunities through lead generation activities.