Making Comics, Singing, Writing, Percussion, Acting, Quizzing, Busking, Playing Harmonica
SREERAM K V
Growth and Retention
Bengaluru,KA
Summary
Experienced with customer relationship management and strategic planning. Utilizes deep understanding of client needs to enhance customer satisfaction and loyalty. Track record of effective communication and problem-solving skills.
Overview
11
11
years of professional experience
4
4
Languages
18
18
years of post-secondary education
Work History
Senior Customer Success Manager
CleverTap
04.2022 - Current
- Invited as visiting faculty to deliver sessions on CleverTap and the evolving CRM landscape, leveraging deep expertise in customer engagement platforms and industry trends to influence both academic and professional audiences.
- Designed and developed 'Data Crunchers,' automated campaign and journey diagnostic tools in Google Sheets that reduced Executive Business Review preparation time to under 45 minutes, empowering CSMs to conduct data-backed conversations across a high-value book of business, driving customer retention and expansion.
- Co-mentored interns alongside colleagues to build comprehensive, vertical-specific playbooks and a use cases dictionary, strengthening the team’s product knowledge and enabling scalable customer success strategies aligned with the product roadmap and market needs.
- Proactively managed critical escalations and led Proof of Concept initiatives that resulted in competitive wins and churn prevention; these efforts enhanced customer advocacy and delivered measurable impact on book of business growth, with one case study published to showcase product value.
- Spearheaded the “CleverTips” webinar series (2 seasons, 143+ attendees), accelerating feature adoption and customer engagement while reducing support queries by creating an accessible knowledge archive—demonstrating a product marketing mindset and commitment to maximizing customer lifetime value.
Podcast Lab
India Film Project & Anchor by Spotify
09.2021 - 03.2022
- Was shortlisted for a 25-week-long podcast lab conducted by India Film Project in association with Anchor by Spotify to write, record, and publish a podcast idea that you pitch.
Marketing Strategy
Adani-Wilmar
08.2021 - 03.2022
- Worked on a cultural research project for Adani-Wilmar to unlock the brand growth and consumption for their brand Fortune within the everyday life of a Tamilian in the state of Tamil Nadu and was the team SPOC for the same
- Using Qualitative techniques like Semiotic analysis of more than 25 advertisements, Content Analysis of more than 50 Youtube Videos, Digital Ethnography, and projective questioning to mine nuanced insights that the brand can leverage in its marketing strategy
Brand Management Intern
BR Specialties LLP
04.2021 - 06.2021
- Formulated brand guidelines across digital channels like Instagram, LinkedIn, and Facebook for a new hygiene brand
- Developed a brand book to be used in all external and internal communications.
- Coordinating with agency partners and the HR department for seamless execution of all the projects
- 2 Months
Product Engineer
Entri Software Pvt. Ltd.
05.2017 - 05.2019
- Worked as the growth engineer to improve the user acquisition, engagement, and retention of the Ed-Tech product by designing campaigns, iterating features, developing frameworks for data collection, and practicing data-driven decision making
- Awarded the best performer of the growth team in January 2019
- 31 Months
Content Creator
Greycells
07.2016 - 02.2017
- Created content for 'Kuttikalodano Kali', aired on Mazhavil Manorama, which won the Kerala state Television awards 2018 for the 'best entertainment TV show'
Business Development Manager
Kraftlabs Technologies Pvt. Ltd.
03.2015 - 03.2016
- Oversaw project implementations at Ayurvedic Medicine Manufacturing Units of SDM Ayurveda, SNA Oushadhashala, and Amrita Life.
- Initiated the lead generation process to onboard SKM Siddha and Ayurveda
Chief Operating Officer
Tricorn Marketing Pvt. Ltd.
05.2014 - 06.2015
- Streamlined the operations of the company to generate a steady revenue
Education
Post Graduate Diploma in Management Communication - Strategic Marketing
MICA
Ahmedabad, India 06.2020 - 05.2022
B.Tech. - Electrical And Electronics Engineering
Government Engineering College Thrissur (GECT), University Of Calicut (UniCal)
Thrissur 08.2009 - 07.2013
CLASS XII (CBSE) - Computer Science
Bhavan's Vidya Mandir (BVM)
Eroor 07.1997 - 03.2009
Skills
Language Skills - English, Malayalam, Tamil, Hindi
Interests
Accomplishments
- Drama: Winner, Audio Novel Workshop, MICA, Ahmedabad, 2020
- Drama: Winner, Hindi Drama, D-Zone Arts Fest 2010-11, Calicut University, Malappuram, 2011
- Film-making: Creative Director, Documentary 'Kadha Vara Kadhaikal', 2020
- Quizzing: Conducted, Quizzards of Oz, Dyuthi (2014, 2016, 2017, 2019, 2020), GECT, Kerala
- Quizzing: Regional Final Runners up-Kochi, Tata Crucible Corporate Quiz, Kerala, 2015
Affiliations
- Busking: Founder, Busking Kochi, 2019-20
- GECT: President, Gyanartha Quiz Club, 2012-2013
- GECT: Head of Creative Input Division- Graffiti College Newspaper, 2012-2013
- MAD: Teacher, Make A difference, 2010-2011
- MICA: Member, MCSA, MICA Council for Student Affairs, 2020
- MICA: Member, The Strategic and Planning Wing at MICA, 2021
AREAS OF INTEREST AND STUDY
Cultural Analysis and Application, Cultural Contexts of Communication, Strategic Management, Consumer Insight Mining, Semiotics, Consumer Behaviour. Doing Business in Emerging Market Economies, Self As The Brand, Strategic Brand Management, Audience Research & Media Planning, Introduction to Media Studies, Media Processes and KPIs
Timeline
Senior Customer Success Manager
CleverTap
04.2022 - Current
Podcast Lab
India Film Project & Anchor by Spotify
09.2021 - 03.2022
Marketing Strategy
Adani-Wilmar
08.2021 - 03.2022
Brand Management Intern
BR Specialties LLP
04.2021 - 06.2021
Post Graduate Diploma in Management Communication - Strategic Marketing
MICA
06.2020 - 05.2022
Product Engineer
Entri Software Pvt. Ltd.
05.2017 - 05.2019
Content Creator
Greycells
07.2016 - 02.2017
Business Development Manager
Kraftlabs Technologies Pvt. Ltd.
03.2015 - 03.2016
Chief Operating Officer
Tricorn Marketing Pvt. Ltd.
05.2014 - 06.2015
B.Tech. - Electrical And Electronics Engineering
Government Engineering College Thrissur (GECT), University Of Calicut (UniCal)
08.2009 - 07.2013
CLASS XII (CBSE) - Computer Science
Bhavan's Vidya Mandir (BVM)
07.1997 - 03.2009
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
"A jack of all trades is a master of none, but oftentimes better than a master of one."
-unknown
Languages
English
Bilingual or Proficient (C2)
Malayalam
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Tamil
Intermediate (B1)