SREEREKHA M K
Senior Marketing Communications & Branding Specialist
Bangalore,KA
Summary
Transformative Branding Strategist and Storyteller. AI Creative Enabler. Transcendental, Empathetic Leader. Proven expertise in leveraging Tech to enhance creative processes and drive impactful campaigns. Committed to crafting compelling narratives that resonate with diverse audiences and elevate brand presence. Over 2 decades in India & the ME.
Overview
20
20
years of professional experience
Work History
Consultant - Marcom Strategy & Execution
Social Start-ups, NGOs & Media Group
09.2015 - Current
- Transforming functionality with impactful strategies and execution reliably increased revenue by 15%
- Pitching for government-funded projects worth over 9 crores in INR to aid enterprises and NGOs
- Onboarding employees to L&D initiatives to enhance employee performance and talent retention by 10%
- Created an impact by a 35% revenue increase and client delight for the Business Group in Muscat
Marcom Programs Manager (Creative Services) & Global Analyst
Hewlett Packard Inc.
09.2011 - 07.2015
- Enhanced program efficiency, resulting in 45% budget savings through process automation and strategic campaign management
- Selected as a BU-funded Senior Writer for the Printing & Personal Systems Services WW Sales Enable Team, with a consistent quality rating of 9/10
- Conceptualized project name: HP PPS Origination Campaign WW.
- Gained traction for the campaign and won the League of Legends Award, beating the other global Creative Services hub
- Gained revenue-generating business with an award-winning and insight-mining concept for the HP original toner campaign
Creative Consultant
Independent
04.2011 - 08.2011
- Managed marketing content and copy for Lenovo and educational clients, impacting the business positively by 10% within the first month
- Developed a corporate film script for the Karnataka State Tourism promotion brand, increasing traction by 65%
- Developed a social campaign on domestic abuse against women in the Middle East for Oman's Al Mara magazine.. Awarded as Vogue China's 'Best Public Interest Campaign')
Editor and Co-author
Tech Dry Pvt. Ltd
01.2011 - 03.2011
- Commissioned for an educational book on waterproofing for countrywide sales within six months
- Co-authored autobiography of the founder of the company within six months: 'My Walks with Science as a Parkinson's Patient'
Associate Creative Director
Disha Communications
12.2009 - 01.2011
- Managed the Creative team and added digital resources within 3 months
- Created impact for national clients and won 40% more new businesses
- Garnered industry recognition - Ad Club Awards Honorable mentions for Mobile phone brand Launch & Disruptive Newspaper Campaign for High Street jewellery client
Copy Supervisor
Wunderman Y&R
02.2008 - 10.2009
- The newsletter and SMS campaign helped the automobile client achieve the 1 million smiles target
- Retained business for two luxury brands with customer win-back initiatives and loyalty programs
- Developed the NASSCOM Summit DM Campaign 'Be the Change' for Accenture during the recession, with 96% participation, and an industry award for the client
Senior Copywriter
Percept Hakuhodo
05.2007 - 11.2007
- Created and produced a radio commercial in a week's time of joining
- Specialized in King Charles's charity missions, generating 10% revenue for the media department
- Won accounts of Japanese and American MNCs for advertorials and press releases
- Won the pitch for the LG refrigerator in MENA with the 'Vitaminize Your Days' concept
Creative Consultant
Independent
05.2005 - 03.2007
- Increased younger readership by 15% with articles for national and regional dailies
- Generated ₹500,000 revenue by securing a green builder account through a compelling agency pitch
- Project name: Articles for children
- Description: Animation and nutrition
Founder Editor
Animation Reporter International
11.2002 - 03.2005
- Founded and launched India's first and only international animation magazine, covering Hollywood productions & local content, within 3 months
- Gained exclusive publishing rights from major Hollywood studios and advertisement contracts worth about 5-8 lakhs in INR from software giants
- Spearheaded the Subscription section to expand reach to trade councils, embassies and masses gaining 75% visibility
- Publishing
- Project name: Asia's first Animation Magazine
- Description: Commercial Ministry recognition
Copy Head
DDB Mudra - Mudra Infotech
12.2001 - 10.2002
- Headed Creative Copy Team and collaborated with Content Team to generate business winning 5 clients as a new company
- Volunteered for Voice Over for children's brands reducing outsourcing costs by 20%
- Project name: Company Website launch
- Description: Generated Work from the ATL agency
Working Student & PRO Trainee
Various
01.1996 - 12.2001
- Gained experience in PR, copywriting, and networking within six months
- Enhanced skills due to internship and trainee positions within two years
- Sectors: Automotive, Finance & Cosmetics. Served in Customer Service teams
Education
Leadership Skills Development
Iron Lady India (Tata Trust)
Bangalore01.2026
Media training
NFTS + BBC Studios & The Pinewood Studios
Beaconsfield & Iver Heath, UK12.2019
Digital Marketing, Yoga Philosophy Research
Mysore, IN12.2016
Master of Arts - English Literature
University of Calicut
12.1998
Diploma - Multimedia
Amrita Institute of Computer Technology
Kochi, India12.1997
Skills
Customer relationship management
Programmatic Advertising
Project management
Attention to detail
Go-to-market strategies
Cultural awareness
Market research and analysis
Direct Marketing
Experiential Marketing VR AR
Jingles
Radio/Television Spot Creation & Production
Enterprise Software White papers & Articles
CRM & Loyalty programs
CSR campaigns
E-Commerce
Adobe Premiere & Davinci Resolve
Animation Content & Storyboard
Corporate film scripts
SEO SEM tools
Generative AI tools
Social Listening tools
Microsoft 365
Timeline
Consultant - Marcom Strategy & Execution
Social Start-ups, NGOs & Media Group
09.2015 - Current
Marcom Programs Manager (Creative Services) & Global Analyst
Hewlett Packard Inc.
09.2011 - 07.2015
Creative Consultant
Independent
04.2011 - 08.2011
Editor and Co-author
Tech Dry Pvt. Ltd
01.2011 - 03.2011
Associate Creative Director
Disha Communications
12.2009 - 01.2011
Copy Supervisor
Wunderman Y&R
02.2008 - 10.2009
Senior Copywriter
Percept Hakuhodo
05.2007 - 11.2007
Creative Consultant
Independent
05.2005 - 03.2007
Founder Editor
Animation Reporter International
11.2002 - 03.2005
Copy Head
DDB Mudra - Mudra Infotech
12.2001 - 10.2002
Working Student & PRO Trainee
Various
01.1996 - 12.2001
Media training
NFTS + BBC Studios & The Pinewood Studios
Digital Marketing, Yoga Philosophy Research
Master of Arts - English Literature
University of Calicut
Diploma - Multimedia
Amrita Institute of Computer Technology
Leadership Skills Development
Iron Lady India (Tata Trust)