Summary
Overview
Work History
Education
Skills
CORE COMPETENCIES
Accomplishments
Languages
Timeline
Generic
Sreeyam Ghosh

Sreeyam Ghosh

Mumbai

Summary

An astute & result oriented Professional having intense Business Acumen with 13 years of extensive experience in Marketing, seeking to leverage proven strategy and brand management skills in a progressive organization.

Overview

8
8
years of professional experience

Work History

Marketing Manager

JB PHARMA
Mumbai
12.2022 - Current
  • Managing Legacy portfolio (Sporlac franchise) worth 90 Crs and IVF Portfolio worth 60 Crs with a Team of 2 Product Managers in each division.
  • Successful integration of Sanzyme portfolio with JB Pharma to establish strategic marketing intervention.
  • Successfully developed a strong prescriber & prescription base, with a market beating growth of 43% in the 1st year with Sporlac through Mission Pedia.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Spearheaded strategic brand plan for both portfolios to increase market share and brand awareness.
  • Defining business plan to achieve cluster vision, drive process improvement, KOL/KBL management, executing marketing strategy for products to grow.
  • Researched and identified new opportunities for product and brand development.
  • Develop annual budget, promotion plans and thorough analysis of market conditions.
  • Managing annual marketing budgets, monitoring investments in marketing initiatives and activities.
  • Training and development of field force through various Capability building initiatives.

Group Brand Lead

Cipla Ltd.
Mumbai
03.2016 - 11.2022
  • Launched IVF segment of Cipla (LG-Cipla merger)
  • Responsible for team induction, training & the single point of touch for sales team.
  • Portfolio: IVF oral injectables, Oral Progesterone, Letrozole & Clomiphene Citrate. • Portfolio size: 90 Crs
  • Responsible for the development of all marketing strategies, new launch, strategy execution for the brands handled pan India.
  • Responsible for the development of Key Opinion Leaders across India (especially East zone).
  • End to end responsible for all marketing initiative, promotional budget & brand health.
  • Working closely with sales team and develop communication for current market and customers
  • Working with few KOLs PAN India to discuss and gain insights on current developments in IVF field
  • Strategizing digital campaigns for customers and executing same with help of sales representatives
  • Organizing various scientific webinars for HCPs for understanding various gynecological topics to develop better brand communication
  • Working closely with Sales team to get insights of competition through field works and virtual connect calls
  • Ensuring smooth execution of campaigns through regular follow ups with field representatives
  • Developed KOL Gynaecologists through innovative initiatives like 3 BLINKS, Converse CMEs, IUI workshops and Fertoalert RTDs
  • New Launch: Ulipristal Acetate (for uterine fibroids), Unique Male antioxidant & Hormone (Letrozole).

Product Manager

Emcure Pharmaceuticals
Pune
  • Handling the business for Infertility and Gynaecology for Xennea Division of Emcure Pharma
  • Managing the entire IVF portfolio
  • Carrying out market analysis every month (Primary & secondary data analysis) to understand the sales trend and create necessary strategies to bridge the needed gaps
  • Workshops: Conducted and organized several IVF & IUI workshops with leading IVF specialists across India
  • Scientific Upgradation Programs for doctors: Carried out activity feedback from the field force to follow up on the ROI and manage relationships with Key Opinion Leaders through various Customer Relationship Management activities like Pan India IVF conferences & CMEs
  • Conferences: Participated in conferences showcasing our innovative range of products and developing and maintaining relationships with KOL's
  • Create scientific and ethical support to the Sales team through promotional activities and development of scientific LBLs and product literature
  • Also, responsible for making Product Manuals, Visual aid & reference booklets for the field force
  • Aggressive field training.

Assistant Product Manager

Mankind Pharma
New Delhi
  • Part of the OTC division and have done media planning, launched new brands and involved in brand building strategies
  • Actively involved in developing creative inputs, developing new packaging and agency handling
  • Brand Manager of the Dermal, Gynaecological & Neurological segment, which includes launch, promotion, sampling and monitoring of the brand
  • Actively handling Training & NPD (New Product Development) of the given segment
  • Launched 10 products across a wide range of therapeutic areas such as gynaecology, dermal, orthopaedic, gastro & neurological segment
  • Prepare and present the brand performance, brand management & brand planning on monthly basis
  • Develop a market research plan: ensure market research in relation to objectives, timing, budget and coordinate implementation by the MR
  • Training the field force (MRs) about the medical and marketing aspect of the brand as well as overall personality development
  • Single point of contact for field force for the resolution of their medical/marketing concerns
  • Involved in New Product Development (NPD), which includes suggestions on New Products to be launched in entire, 4 quarters and making NPI sheets to QA
  • Involved in quarterly meeting (all over India) and educating the field force on New Products and Communication in Doctor's chamber
  • Involved in Field working to resolve any medical concerns doctors have with the drug; provide the Doctors with required research background and Top doctor conversion
  • Medical and market presentations of the entire product range which includes CNS, Antibacterial, Nutritional and G.I
  • Segment
  • Various processes learnt: 1
  • Launching a Brand 2
  • Budgeting & Incentives 3
  • Promotion & Sampling 4
  • Monitoring the despatch process
  • Extensive Market Research using IMS-Health, AIOCD & Prescription audit
  • Been associated with brands like Intiwash, Hairbless, Argipreg/Plus & Brutaflam Range
  • Initiated and executed various BTL activities for the awareness regarding Intimate and feminine hygiene targeted at College going and Corporate women for Intiwash
  • Initiated online consumer survey for real time feedback from the customers.

Education

M.Tech. Biotechnology -

Amity University
01.2011

B.Tech. Biotechnology -

Bengal Institute of Technology
01.2009

Senior Secondary School -

Pratt Memorial School
01.2005

Higher Secondary School -

Pratt Memorial School
01.2003

Skills

Team Leader

Communicator

Problem-solving

Analytical

CORE COMPETENCIES

Marketing Operations

Strategic Planning

Budgeting

People orientation and connect

Brand Building, New Product launch

Training & Development

Campaigns

Digital Marketing

Category/ Portfolio Management

Accomplishments

  • Prepared Rationality on products that were held because of DCGI approval.
  • Launched Brutaflam Range, Argipreg/Plus Sachet, Hairbless Tab/ Solution & Melabest.
  • Actively involved in the Launch plan of Intiwash (Feminine Hygiene wash) and making it worth 3 Crs within first year of launch
  • Actively involved in the Launch plan of Hairbless Tab/Solution and making it worth 10 Crs within first year of launch
  • Joined as Trainee Product Executive and achieved 3 promotions within 4 Years.
  • Project - "To regularize the dispatch processes of Samples and Promotion to the Medical Representatives (Field Force)".

Languages

  • English
  • Hindi
  • Bengali

Timeline

Marketing Manager

JB PHARMA
12.2022 - Current

Group Brand Lead

Cipla Ltd.
03.2016 - 11.2022

Product Manager

Emcure Pharmaceuticals

Assistant Product Manager

Mankind Pharma

M.Tech. Biotechnology -

Amity University

B.Tech. Biotechnology -

Bengal Institute of Technology

Senior Secondary School -

Pratt Memorial School

Higher Secondary School -

Pratt Memorial School

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