Sri Lakshmi

• Manage end-to-end content authoring and publishing in Adobe Experience Manager (AEM), ensuring accuracy, consistency, and adherence to brand guidelines across global websites.
• Leverage Adobe Workfront for content request intake, task tracking, and workflow coordination to improve delivery efficiency and transparency.
• Integrate and monitor Adobe Analytics to track site performance, gather insights, and support data-driven content optimization.
• Collaborate with cross-functional teams including developers, QA, UX designers, and project managers for content rollout and localization.
• Maintain and organize digital assets within AEM DAM, ensuring metadata accuracy and optimized asset usage across multiple markets.
• Conduct regular site audits, testing, and validation to ensure seamless user experience and high-quality content delivery.

AEM Content Authoring

• Created, updated, and managed digital content across multiple regional and global websites using Adobe Experience Manager (AEM).
• Ensured content alignment with brand guidelines, accessibility standards, and responsive design practices.
• Collaborated with UX/design teams to deliver high-quality customer experiences using AEM Sites and Assets modules.
  

Adobe Target / Personalization

• Delivered personalized content and A/B tests using Adobe Target to optimize website performance and user engagement.
• Set up audience rules and experience targeting based on visitor behavior and profile attributes.
• Worked with Experience Fragments and Target Activities integrated within AEM.
  

Adobe Campaign Standard (ACS)

• Created and managed email templates, recipient lists, and automated campaigns within Adobe Campaign Standard.
• Supported marketing teams by setting up targeted journeys, audience segmentation, and delivery reports.
• Integrated ACS with AEM forms and pages for seamless lead capture and tracking.

HTML / CSS / Front-End Support

• Edited and maintained content blocks, templates, and emails using HTML5/CSS3.
• Ensured content responsiveness and browser compatibility across desktop and mobile platforms.

ServiceNow / CMS Operations

• Used ServiceNow to manage content update requests, incident tickets, and change tasks.
• Tracked and prioritized requests related to website publishing, error corrections, and content deployment.
• Maintained detailed logs of request statuses, escalations, and resolution timelines in ServiceNow.
  

Agile & Cross-Functional Collaboration

• Managed sprint tasks using Jira, participated in daily stand-ups, and coordinated with developers and QA teams.
• Documented content processes and best practices using Confluence and internal CMS knowledge bases.

• Participated in the successful migration of web content from AEM Classic UI to Touch UI, collaborating with development, QA, and content strategy teams.
• Audited and assessed legacy pages and components to ensure compatibility with Touch UI templates and authoring workflows.
• Recreated and optimized content using Touch UI components, ensuring consistency, mobile responsiveness, and adherence to updated design systems.
• Provided detailed feedback to developers and UX teams on component behavior and usability within the new Touch UI environment.
• Helped define and document new authoring guidelines, best practices, and training materials tailored for business users transitioning to Touch UI.
• Conducted hands-on testing of migrated content, validating functionality, formatting, asset rendering, and overall user Internal communications
• Editorial planning Web analytics Content scheduling Digital publishing Multitasking and organization Website management Email campaigns SEO optimization

• Participated in the end-to-end migration of enterprise content from SharePoint to Adobe Experience Manager (AEM), aligning with new information architecture and digital experience goals.
• Audited and mapped existing SharePoint content structures to corresponding AEM templates and components.
• Collaborated with developers, UX, and content strategists to reformat and restructure content for web publishing in AEM.
• Assisted in asset migration by organizing files, applying metadata, and uploading into AEM's Digital Asset Management (DAM) system. Tested and validated migrated content in AEM, ensuring accuracy, formatting consistency, and component compatibility.
• Documented migration processes and content mapping strategies to support knowledge sharing and future scalability. Supported user acceptance testing (UAT) and provided training