Sri Sowmya
Bangalore
Summary
A social media content management specialist with over 4 years of experience in managing strategies, social media platforms, content creating ideas, community relations, project management, building strategic plans, quality improvement, ideating engaging campaigns for lead generation.
Overview
5
5
years of professional experience
Work History
Assistant Manager - Social Media
Zee5 - Hipi short video app
Bengaluru
11.2020 - Current
- Manage and look over the entire social media content calendar, content buckets, plugging in trending and campaign assets to the calendar on a weekly and monthly basis
- Create comprehensive social media plans to achieve marketing targets.
- Research new strategies and work with internal teams (e.g., marketing, sales, and customer service) to ensure brand consistency and develop social media campaigns.
- Interact with followers, respond to queries in a timely manner, and monitor customer reviews.
- Manage and oversee social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest).
- Create weekly and monthly reports on the posts performance
- Prepare and present reports on social media activities and progress.
- Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
- Hands-on experience with any social media monitoring or managing tools such as Hootsuite, Buffer, Sprout Social, apps flyer and mixpanel.
Social Media Executive
Charmboard
Bangalore
09.2019 - 10.2020
- Handled postings all social media accounts - Instagram, Facebook, Twitter, and Pinterest
- Scheduled content posts and tracked performance
- Partnered up celebrities with the Team for Instagram Live Sessions with Sayantani Ghosh, Abhishek Kapur, Ashnoor Kaur, Swati Kapoor and Avneet Kaur
- Ensuring to new creative ideas to the content and held a major role in conducting the Instagram live with A-rated celebrities during the pandemic times
- Worked closely with the Content team, designer team and held in reaching out monthly based deliverables.
Marketing Executive
3 Aces Hospitality
Bangalore
04.2019 - 08.2019
- Managed the SM accounts and regularly posted on the company's update & their achievements.
Education
B.TECH - Genetic Engineering
Bharath University
Chennai06.2017
Skills
- Content management
- Generating Insights
- Social Media Copywriting
- Social Media Management
- Brand development and awareness
- Content Strategy
- Paid social media advertising
- Product branding
- Social Media and Promotions
- Trending stories
- Goal Planning
- Social Media Strategy
- Campaign Planning
- Brand Awareness
- Content Development
- Content Creation
- SEO Optimization
- Analytics and Reporting
Projects
Hipi GOAT Season 1 & Season 2 - Singing Contest - Over 45,000+ entries have been successfully generated.
Hipi Stunner - India's first digital fashion pageant project.
Hipi Lipsync Battle with 1 Lakh+ entries
Hipi Dance Battle with 1Lakh+ entries
Languages
- English, Full Professional Proficiency
- Hindi, Full Professional Proficiency
- Telugu, Full Professional Proficiency
- Tamil, Can spead and understand
- Kannada, Can understand
Timeline
Assistant Manager - Social Media
Zee5 - Hipi short video app
11.2020 - Current
Social Media Executive
Charmboard
09.2019 - 10.2020
Marketing Executive
3 Aces Hospitality
04.2019 - 08.2019
B.TECH - Genetic Engineering
Bharath University