Sridevi Gouri Murthy
Summary
A confident, resourceful individual with a broad spectrum of life and work experiences. Sridevi is creative with immense passion and energy. She values loyalty, commitment, hard work, and dedication towards any task. She believes good communication, teamwork, organization, attention to detail is key to success. She is proactive, calm, articulate. Looking for a space where she can effectively use her skills and talent towards growth of the organization.
Overview
24
24
years of professional experience
Work History
Retail Head
Nuvrah
09.2025 - Current
- Brand development for the first luxury shopping destination spread across 30,000 sq/ft with an in-house private café.
- Streamlined onboarding for leading Indian designers, enhancing product offerings and brand diversity.
- Merchandising & Buying for Indian & International designers' brands season wise purchase.
- Delivered tailored shopping experiences for high-net-worth individuals, aligning offerings with unique preferences.
- Coordinated exclusive events for high-profile clients, fostering stronger relationships and loyalty.
- Collaborated with designers for personalized events.
- Conducted recruitment for front-end and back-end positions to build a cohesive team.
STORE MANAGER
TARUN TAHILIANI
10.2022 - 09.2025
- Led daily operations to ensure smooth store functioning, fostering a clean, safe environment for customers and employees.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Managed inventory control, cash control with zero pilferage.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Coordinated special events to drive foot traffic and create additional sales opportunities.
- Acquired merchandise for store to align with market requirements and enhance product offerings. as per market requirements resulting in positive growth year on year.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Identified employee strengths and initiated mentoring program to enhance performance in targeted areas.
STORE MANAGER
ARMADIO
Bangalore
10.2019 - 07.2022
- Opening of Flagship store for Armadio.
- Developed and implemented merchandising strategies to enhance brand visibility.
- Collaboration with designers across India for stocking.
- Introduced and showcased new designer collections, expanding product offerings.
- Coordinating for Luxury Wedding Exhibits.
- Arranging for Designer Pop-Ups.
- In-store preview of Designers.
- Trained and groomed floor consultants to improve customer engagement and service quality.
- In-store daily SOPs.
- Inventory management.
- Oversaw team activities in Bangalore.
AVP BRAND OPERATION
PERNIA POPUP STUDIO KALAGHODA
Bombay
10.2018 - 12.2018
- Opening of the Flagship one-of-a-kind store for Pernia.
- Managed multi-designer merchandise, including couture clothing, footwear, accessories, and fine jewelry, ensuring optimal presentation and customer experience.
- Operations for daily management and smooth functioning of store.
- Managing POP-up and events held for multi-designers.
- Brand knowledge, soft skill, customer relations, and grooming training to Fashion Consultants.
- Customer service and special appointments for bride/groom personal shopping.
- Briefed team daily on upcoming events and target achievements, aligning efforts for successful execution.
- Brand knowledge, soft skill, customer relation, and grooming training to Fashion Consultants.
- Taking care of VMs as and when required.
- Managing shoots held for events, popup new collection.
- Managing shoots held for events, pop up new collection.
- Managed daily operations for Bombay location
STORE MANAGER
RELIANCE BRANDS LIMITED
11.2016 - 08.2018
- Drive and maximize sales performance to consistently achieve business targets.
- Maintaining daily store operations including impeccable VM, Store hygiene, Staff roster, Petty Cash, Stock Management.
- Maintained daily store operations, ensuring impeccable visual merchandising, store hygiene, staff roster management, petty cash oversight, and stock management.
- Conducted weekly conference call to discuss store performance across all locations. conducted Pan India based on Weekly Store performance reports.
- Performed weekly inventory check to ensure accurate stock levels and minimize loss. every week with high integrity level maintained in staff resulting no pilferage in Audits conducted.
- Delivered exceptional client service that catered to customized needs, enhancing customer satisfaction.
- Groomed staff in sales techniques, upselling strategies, customer service excellence, discipline, self-presentation, and communication skills.
- Collaborate with Operations, Human resources, Loss prevention, and other cross-functional departments.
DESIGN MANAGER
Transact Media
02.2014 - 10.2016
- Developed design concepts for restaurants, encompassing brand identity, interiors, and menus.
- Provided design consulting for brochures and brand logos, enhancing visual communication.
- Liaised with clients to gather project requirements.
- Design consulting for brochure, brand logos.
- Liaised with clients to gather requirements and ensure alignment with design vision.
- Clientele meetings consisting of Conducted comprehensive client meetings to gather feedback and insights..
- Provided design solutions that integrated civil work and interior design elements..
CABIN SUPERVISOR
Jet Airways
12.2010 - 09.2013
- Ensured safety of passengers on board through vigilant monitoring and adherence to protocols.
- Delivered exceptional customer service aimed at enhancing guest satisfaction during their journey.
- Administered first aid to guests.
- Engaged with guests at boarding to establish a warm and inviting environment.
- Supported food service operations by helping guests choose and receive their meals.
BUSINESS ASSOCIATE
Krishnaveni Couture
01.2009 - 12.2010
- Styling, designing, and sourcing for fashion shoots, magazines, brands, portfolios, music videos, movie releases, fashion shows.
- Directed workshop and office management, focusing on staff recruitment.
- Arranged meetings with merchandisers of designer stores to enhance product display and increase sales.
- Managed daily operations, banking, and inventory to ensure smooth business functions.
- Collaborated with clients such as Catwalk, Skoda, Ijfw, and Femina on various projects.
- Assisted celebrities with personalized shopping experiences by selecting outfits and accessories.
INSTRUCTOR & CHOREOGRAPHER
SDIPA
04.2002 - 12.2009
- Conducted dance classes across multiple cities for students aged 4 and up, fostering creativity and movement skills.
- Choreographed and managed stage shows for students, enhancing their performance abilities and confidence.
- Compiled daily reports detailing class activities and student progress. of classes and meetings with Shiamak regarding the same.
- Performing in live stage shows, movies, award functions.
- Collaborated with VAF (Victory Arts Foundation) to conduct inclusive dance classes for physically disabled, mentally challenged, cancer, and AIDS patients, promoting accessibility in the arts.
- Daily reports of classes and meetings with Shiamak regarding the same.
Education
Bachelor of Science - Math
MITHIBAI COLLEGE
BOMBAYSkills
- Luxury Retail
- Merchandising
- Visual Merchandising
- Buying
- Market analysis
- Team management
- Multi site management
- Staff training
- Business operations
- Strategic partnerships
- Customer service
- Customer engagement
- Management
- Conceptualization
Accomplishments
- Fiscal positive growth year on year.
- Revived brand by bringing it out of degrowth.
- All staff trained under have received designation appraisals.
- VVIP clients meet and greet with designer.
- Collaboration in store.
- Buying trip.
- Revived passenger in flight.
- Part of VAF organization which supports under privileged, mentally and physically challenged humans.
Languages
- ENGLISH
- HINDI
- GUJRATI
- MARATHI
- KANNADA
Timeline
Retail Head
Nuvrah
09.2025 - Current
STORE MANAGER
TARUN TAHILIANI
10.2022 - 09.2025
STORE MANAGER
ARMADIO
10.2019 - 07.2022
AVP BRAND OPERATION
PERNIA POPUP STUDIO KALAGHODA
10.2018 - 12.2018
STORE MANAGER
RELIANCE BRANDS LIMITED
11.2016 - 08.2018
DESIGN MANAGER
Transact Media
02.2014 - 10.2016
CABIN SUPERVISOR
Jet Airways
12.2010 - 09.2013
BUSINESS ASSOCIATE
Krishnaveni Couture
01.2009 - 12.2010
INSTRUCTOR & CHOREOGRAPHER
SDIPA
04.2002 - 12.2009
Bachelor of Science - Math
MITHIBAI COLLEGE