SRI DEVI BHAVANI R
Chennai
Summary
Creative and strategic Content Marketing Specialist with a specialization in Communications, leveraging 8+ years of experience to drive brand awareness, engagement, and lead generation. Proficient in crafting compelling content across various platforms to effectively communicate brand messaging and achieve marketing objectives.
Overview
10
10
years of professional experience
Work History
Lead, Content Marketing
WNS-Vuram
01.2021 - Current
- Manage a comprehensive content calendar across diverse platforms, amounting to nearly 100 pieces of content annually
- Assist in internal communications and PR efforts, crafting media articles, award essays, press releases, and internal email newsletters
- Create various marketing communication materials such as presentations, e-books, playbooks, brochures, sales proposals, and more
- Perform marketing communications-related research and continuously enhance company's digital presence
- Elevate brand presence in our niche by increasing social media followers 25% YoY by implementing a robust content strategy
- Lead the development of impactful case studies by working closely with Delivery Heads and other key stakeholders
- Work closely with the executive leadership to produce insightful thought leadership articles
- Collaborate with SEO experts to craft and publish blogs, optimizing web pages to consistently contribute to 45-50% of web traffic.
Senior Associate, Content
Sensiple
07.2020 - 12.2020
- Developed high-impact "cornerstone" content, including e-books, blogposts, and infographics
- Created engaging social media copies for LinkedIn and Facebook.
- Collaborated with cross-functional teams to drive successful completion of deliverables within deadlines
Assistant Manager, Content & Community
Vakilsearch
11.2018 - 01.2020
- Directed the planning, creation, editing, and publication of all internal and external communications
- Implemented community engagement initiatives such as online forums and social media campaigns to promote knowledge sharing and thought leadership
- Proactively monitored online conversations and responded to inquiries, feedback, and concerns from community members to maintain positive brand image
- Collaborated closely with PR and product management experts to launch joint campaigns to maximize the reach out of company's product - Steno
- Managed the brand's social media pages Facebook, Twitter, LinkedIn, and Instagram
- Teamed up with SEO specialists to enhance and refresh blog content, driving nearly 30% of total leads
- Executed a content strategy framework resulting in a 53% increase in blog traffic within 11 months
Content Writer
Omnex India Pvt Ltd
06.2017 - 11.2018
- Developed brochures, customer success narratives and engaging newsletters
- Worked alongside multimedia specialists to create videos and design layouts for various marketing collaterals
- Reviewed and edited e-Learning course modules for the academy wing of Omnex
- Edited thought leadership articles and oversaw website content.
Editorial Assistant
Indian Leather
07.2014 - 06.2017
- Represented Indian Leather at various press meets, events, and expos, held across India and overseas, including India International Leather Fair (IILF), India International Footwear Fair (ITPO), International Footwear & Leather Fair Sri Lanka, among others
- Conducted research on various topics to support fact-checking information, gathering background materials, and verifying sources
- Assisted with the complete publication lifecycle, from gathering reports, editing, proofreading, to coordinating design
- Worked closely with SMEs and industrialists to collect manuscripts and designs for advertisements
- Handled correspondence and performed basic administrative tasks, including processing invoices, managing subscriptions and maintaining editorial archives
Content Editor
Sulekha
12.2015 - 01.2017
- Conducted routine content audits across all platforms Website, mobile app, and social channels
- Authored and published blogs lifestyle-focused blogs
- Provided copyediting services for website content and external communications.
Education
B.C.A - Computer Applications
Dr MGR Janaki College of Arts & Science
MA - Journalism & Communication
University of Madras
Skills
- Brand Storytelling
- Content Strategy Development
- Internal Communications
- Event management
- Social Media Marketing
Accomplishments
- Authored essays, highlight the company's culture and innovative practices for nominations in Fast Company and Great Place To Work, resulting in successful nominations and subsequent receipt of the awards
- Represented the publication in national and international expos and events
- Increased social media followers by 25% YoY with a targeted content strategy
- Boosted blog traffic by 53% in 11 months
- Enhanced lead generation 30% of total leads
Timeline
Lead, Content Marketing
WNS-Vuram
01.2021 - Current
Senior Associate, Content
Sensiple
07.2020 - 12.2020
Assistant Manager, Content & Community
Vakilsearch
11.2018 - 01.2020
Content Writer
Omnex India Pvt Ltd
06.2017 - 11.2018
Content Editor
Sulekha
12.2015 - 01.2017
Editorial Assistant
Indian Leather
07.2014 - 06.2017
B.C.A - Computer Applications
Dr MGR Janaki College of Arts & Science
MA - Journalism & Communication
University of Madras
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