Sridhar Reddy

Business Title: Associate Vise president.

• Leading the sprint planning, grooming and estimation of JIRA tickets
• Responsible for Home Lending and CWM Business unit campaigns for SFMC
• I collaborate with stakeholders and work on end to end campaign which includes journey, automation, SQL, cloud pages, email build, SMS etc
• Implement cross-channel CRM campaigns from segmentation to content creation
• Including channels such as Email, SMS, MC to CRM Integration
• Monitoring the campaign performance (incl
• Deliverability) using Tableau and proactively suggesting improvements
• Conduct training sessions on various marketing cloud aspects within the Campaign Management team.(trained more that 40 employees and 10 cleared the email specialist certification)
• I have done the setup of the marketing cloud connector and we use the connector and IER's on the daily basis
• Integrate the Marketing cloud, CRM with CDP
• Creating the data streams to inject the data from multiple sources (CRM, MC, IS)
• Create segments based on the business requirement and push the data from CDP to MC using activations
• Create data models and formula fields and connect them with the respective standard objects available in data cloud
• Led a team of 6 developers to successfully deliver high-quality Campaigns on time.
• Worked on the data modeling, data injection, ETL process
• Worked on a few calculated insights by writing SQL to pull the average, total, measure based on the dimensions.(mainly used CASE, JOIN and operators)
• Create multiple identity resolutions to set rules to unify the data in CDP UAT.
• Responsible for Quality analysis and built multiple test cases for campaigns

• Integrate multiple marketing cloud BUs to a single salesforce account
• Create personalized email content
• Working on the AMPscript content emails
• Working on the SSJS script activity
• Working on API calls to inject the data into journeys, delete the records from DE
• Create automation and Journeys based on the business requirements
• Working on data extracts and SOL and other automation activities
• Working on mobile studio and creating SMS and push
• Working on a custom Journey activity (Viber activity)
• Integrate the Marketing cloud, CRM, and interaction studio with CDP
• Creating the data streams to inject the data from multiple sources (CRM, MC, external cloud like AZURE)
• Create segments based on the business requirement and push the data from CDP to MC using activations
• Create multiple identity resolutions to set rules to unify the data in CDP
• Connect the data cloud with the tableau using the data cloud connector analyze the real-time data and build the dashboards
• Working on integration of the interaction studio to capture the site data and mobile app data also
• I started learning the Interaction Studio, still at avery basic level

• As Success Engineer, I am providing end to end technical support in implementing Marketing Cloud Solution for our Global customer, providing assistance on cases created by our customer, that includes identifying efficiency and problem areas of Marketing Cloud, troubleshooting their MC project issues, keep them updated about the progress of resolution via Telephone Calls, Comments
• Have extensive experience building Marketing Automation solution using Marketing Cloud (SFMC)
• Extensive exposure in the integration related areas like Marketing cloud connector, distributed marketing cloud, Microsoft dynamics connector with marketing cloud, SSO and contact deletion and contact builder
• Good exposure in setting up the synchronized Data extensions and maintaining the contact count based on the contract
• Good exposure in Marketing Cloud Admin and Configuration activities, related to Business Unit, User and Permission Management, Data Management and FTP configuration, Salesforce Integration, Security Settings
• I have thorough knowledge and adhere to best practices on Email Studio, Mobile Studio, Automation Studio, Journey Builder, Content Builder and Contact Builder
• Architecting Marketing Cloud Data Model, Creating and Managing Data Extensions And Lists, Data Designer, Data Sources, Importing and Exporting Campaign Send and Tracking Data
• Extensive knowledge on debugging Salesforce Email sends/journey builder related failures/automation error out related issues
• Journey Builder- Good knowledge on Entry Sources, Flow Controls, Activities, Salesforce Objects, implementing business automation logic
• Hands-on experience in SQL queries to fetch Data Extension Data and Data Views
• Knowledge on Einstein Email and Web Recommendation, Implementing collect tracking code that fetches subscriber website behavior (Product View, Add Cart, Abandon Cart, Wishlist, Searches) in Marketing Cloud
• (learning stage)
• CDP: good exposure on setting up connection between salesforce marketing cloud sales cloud and the CDP
• Troubleshooting and creating data streams, data mapping, segments, activations, activation target, identity resolution, calculated insights
• Sales Cloud: knowledge in creating the reports, campaigns, flow builder, process builder and other standard objects
• Knowledge in sales cloud related (classic and lightning) to page layouts, related lists, visual force pages, field level security, profiles, permission sets, and sharing roles and debug logs
• Trailhead ranger
• Mentoring junior team members, assisting their customer issue troubleshooting
• Worked with Global Customer base, that Includes US, UK and APAC
• Success Engineer with one of the highest Surveys, ensuring our customer satisfaction

• Integrated the mobile application with the SFMC
• Created mobile push messages using the api trigger and scheduled options for sending notifications like offers, order placed or cancelled
• Created a trigger send email for receiving emails when ever an order is placed or cancelled
• Created a Data Extension for storing the data of the users who register with data relationship