Sridhar Rao Nittala

SENIOR BUSINESS EXECUTIVE

EXPERTISE: General Management || Business Development || Specification Sales || Operations || Manufacturing

INDUSTRIES WORKED: Electrical Capital Equipment (Transformers) || Consumer Goods (LED Lighting)

• A Person with High Integrity, Professionalism and a Track Record.
• Successfully Set up and Established SALES PARTNER businesses to represent American Lighting Brands in India Single-handedly.
• Successfully Set up and Established a MANUFACTURING business for 100% exports to the top Lighting Companies in the USA.
• Held Responsibility as Chief of Sales Partner Business as well as Manufacturing Business, ODM/OEM to the top Lighting Brands.
• Worked with Indian and International Lighting Companies.

• Introduced the US Lighting brand KICHLER in India single-handedly.
• Introduced the US Lighting brand HUBBELL LIGHTING in the Southern Part Of India single-handedly.
• Successfully established business relations with the Specifier Community and end customers.
• Successfully executed several projects for both lighting brands in India
• Hired, groomed and built high-performance teams
• Offered end-to-end solutions to various types and sizes of projects using specification-grade LED lighting as well as Decorative lighting fixtures of various European and American lighting brands in different parts of India.
• Set up IT infrastructure and ERP system for the entire manufacturing operations from scratch.
• Developed and implemented ISO 9001 Quality Management Systems across the organization
• I was the first person to join the board of MDL Technologies India and successfully set up India manufacturing operations for the parent company in the USA, for 100% exports.
• Built the company right from scratch for design, development, prototyping, UL certifications, manufacturing and exports of LED lighting fixtures, Drivers and Magnetic lighting transformers.
• Started production with only 7 technicians/staff on day 1 and scaled it up to 250 people in 2 years.
• In terms of revenues started to export $200,000 in the first month of beginning commercial production to $1,800,000 a month in 4th year.
• Got the manufacturing plant, processes and products audited and approved by UL, GE and Cooper Lighting, USA.
• Developed and established systems and processes to comply with the standards of globally reputed American brands viz., GE, Cooper Lighting, Philips (HADCO), Kichler Lighting, etc.
• Gained confidence in almost all lighting brands in the USA and became their preferred partner over Chinese suppliers.
• Played a key role in the expansion of manufacturing facilities in the organizations that I worked for during my tenure. Developed and introduced central planning, scheduling and monitoring systems in Transformers Manufacturing.

• OPERATIONS AND BUSINESS DEVELOPMENT - Senior Management - 15 years - Lighting Industry
• PRODUCTION- Middle Management - 8 years - Transformers Industry
• DESIGN AND DEVELOPMENT - Junior Management - 2 years - Lighting Industry
• QUALITY - Entry Level - 2 years - Transformers Industry
• PRODUCTION - Entry Level - 2.5 years - Transformers Industry

• Completed training at KICHLER LIGHTING headquarters in the USA for Advanced Design, Layout, Installation and Maintenance of Low Voltage LED Landscape Lighting Fixtures and Solutions.
• Attended lighting fixtures’ UL testing and certification awareness program at Underwriters Laboratories (UL) in Northbrook, Illinois, USA
• Completed a course on Solid Works, a 3 Dimensional Product Design Software in Milwaukee, Wisconsin, USA.
• Learned Lighting Fixtures design in Solid Works and attended 2 months of orientation for lighting fixtures manufacturing in RUUD Lighting, Wisconsin, USA.
• Visited the USA, Italy, Hong Kong and Dubai multiple times for professional training and also business collaborations and expansions in the lighting industry.

I traveled to the US, Italy, Hong Kong and Dubai multiple times concerning technical training, projects and business collaborations.

I am now available for frequent business travelling, if required